As consumers immerse themselves deeper into a digital lifestyle—inclusive of mobile, tablet, and desktop—it has become evermore crucial for companies to find the right tool to reach modern, diverse audiences. When you can call upon focused insights about your consumer’s tastes and needs, you drive the highest possible conversion within the lowest threshold of time investment. An abundance of user data allows brands to find creative ways to meet consumers at the inception of interest. The future of big-data is here, and all the heavy hitters—social profile interpretation, machine learning, user behavior data, middleware processing technologies, and more—will be explored in this educational talk. ### Ryan Unger is the Co-Founder and CTO of Punchkick Interactive, a full-service mobile marketing agency that has worked with more than a dozen of the Fortune 100. Ryan has over 15 years of experience with programming and development and has dedicated the past seven almost exclusively to emerging and mobile technologies. Unger has spearheaded mobile efforts for many well-recognized brands including Harley-Davidson and GE. He also has been at the forefront of mobile talent acquisition as chief strategist on award-winning mobile recruitment programs for leading brands like UPS and Microsoft.

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IF YOU LIKE BIG DATA
& GETTING CAUGHT
IN THE RAIN…

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PATTERNS
EXIST
EVERYWHERE
IN THE
PHYSICAL
WORLD.

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AND
DATA SCIENCE
IS THE
CHAMPION
OF
PATTERN
RECOGNITION.

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WHAT DOES
BIG DATA
MEAN TO YOU?

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Some think of
Moneyball.

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Others think of
The Matrix.

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I think
of
chess.

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And my
chess coach.

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And I also think about
Josh Waitzkin.

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Rupert Holmes likes
piña coladas.

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I BELIEVE
BIG DATA
WILL BECOME THE
MOST DISRUPTIVE
FORCE OF THIS
DECADE.

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THE
SCIENTIFIC
METHOD

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THE
DATA
SCIENCE
METHOD
Prove
Thesis
Disprove
Thesis
Test
Identify
Thesis
Visualize
Data Patterns
Algorithm
Trial & Error
Optimize
Data Collection
Hypothesis
Collect Data

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#whatif

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#whatif

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#whatif

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#whatif

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#whatif

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#WHATIF
BIG DATA CAN
CHANGE THE
WORLD?