e-Commerce Academy - Winning Consumer Market from Online to Offline in MobileAGE 20140626

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Matthew Kwan, Principal Consultant, Adams presented at Hong Kong Science Park in the seminar organized by Paypal & Hong Kong Science & Technology Parks "e-Commerce Academy on June 26, 2014.

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e-Commerce Academy - Winning Consumer Market from Online to Offline in MobileAGE 20140626

  1. 1. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 1 Winning Consumer MarketWinning Consumer Market from Online to Offline infrom Online to Offline in MobileAGE!MobileAGE! Matthew Kwan Principal Consultant, Adams June 26, 2014 e-Commerce Academy: Paypal x HK Science & Technology Parks
  2. 2. DISCLAIMER Copyright © 2014. Adams Company Limited No part of this presentation is allowed to circulate publicly. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 2
  3. 3. Copyright © 2014. Adams Company Limited. All rights reserved. 3 70 6868mobilemobile subscriptionssubscriptions 2424internet usersinternet users 1515smartphonessmartphones 1212facebook usersfacebook users 55China mobileChina mobile internet usersinternet users 66ChinaChina internet usersinternet users In 100M units Source: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers http://www.internetworldstats.com/stats.htm http://http://www.cnnic.cn/hlwfzyj/hlwxzbg/ http://newsroom.fb.com/Key-Facts
  4. 4. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 4 OnlineOnline OfflineOffline
  5. 5. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 5 Postmodernism:Postmodernism: What is really drivingWhat is really driving consumers’consumers’ FEELING?FEELING? Picture Source from : http://www.pics4world.com/vb/imgcache/2/4425showing.jpg
  6. 6. 7Success Factors of e-Commerce 1. Site design 2. User-friendliness 3. Product range 4. Pricing level 5. Payment methods 6. Shipping options 7. Delivery of goods Copyright © 2014. Adams Company Limited. All rights reserved. 6 In order to run a successful online store it is especially important to gain loyal customers as well as to keep those customers satisfied. In order to run a successful online store it is especially important to gain loyal customers as well as to keep those customers satisfied.Friday 20 January 2012 The results of the largest survey of customer satisfaction in German e- commerce, conducted by ECC Handel and Hermes, were published on the occasion of the Online Trading Congress in Bonn. More than 10,000 consumers and customers of 108 German online shops Source: http://e-commercefacts.com/research/2012/01/ecc-handel-ecommerce-stud/
  7. 7. Copyright © 2014. Adams Company Limited. All rights reserved. 7 The Battle of MobileAGE! From 4 to 10 inches
  8. 8. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 8 Mobile Web Pages for MobileAGE Next Frontier of Marketing
  9. 9. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 9
  10. 10. Mobile Apps….?? A question of Critical Mass! Copyright © 2013. Adams Company Limited. All rights reserved. 10 LocationalLocational ToolsTools UtilitiesUtilities SocialSocial ContentsContents
  11. 11. Copyright © 2014. Adams Company Limited. All rights reserved. 11 Picture Source: http://qranywhere.blogspot.hk/2010/04/iron-man-2-staring-qr-codes.html It is not a matter of QR Code nor NFC, it is … Customer Experience
  12. 12. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 12 *All names & brands are property of their respective owners*All names & brands are property of their respective owners
  13. 13. Copyright © 2014. Adams Company Limited. All rights reserved. 13 on November 11, 2013 RMB 35B, 170M transactions on November 11, 2013 RMB 35B, 170M transactions
  14. 14. Copyright © 2014. Adams Company Limited. All rights reserved. 14 Winning is about…Winning is about… PositioningPositioning
  15. 15. Copyright © 2014. Adams Company Limited. All rights reserved. 15 Source: http://www.atkearney.com/documents/10192/3609951/FG-Online-Retail-Is-Front-and-Center-in-the-Quest-for-Growth-1-intro.jpg 18 November 2013
  16. 16. 7 Most Important Tasks 1. Is my corporate website Mobile Ready from 4 to 10 inches? i.e. iPhone, Galaxy Note, Galaxy Tab, iPad Air… 2. Are you already advertising on Google/Baidu/Bing (Yahoo) using Mobile Bidding setting? 3. Are you already advertising using location base filter or SMS for mobile devices? 4. Are your online advertisements having location or click-to-call extensions to increase conversion from mobile devices? 5. Are you purposely recruiting “loyal” members in your mobile database for future direct marketing? 6. Are you building a team of mobile customer service on the most popular mobile messaging platforms? i.e. WhatsApp/WeChat 7. Are you getting ready to enable “O2O” integration at your physical shop through mobile devices? e.g. NFC, QR Code… Copyright © 2014. Adams Company Limited. All rights reserved. 16
  17. 17. Thank you! We look forward to collaborating with you Find us on www.adamshk.com Facebook.com/adams.news Youtube.com/adams_hongkong Slideshare.net/adamshk Copyright © 2014. Adams Company Limited. All rights reserved. 17 Add us to Phone Book

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