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THE HOME PROJECT
DESIGN STUDIO
Kathi Stertzig + Álbio Nascimento
Thursday, 24, July14
ILLEGALBEAUTY
Beauty Against Discrimination of Illegal Residence
Thursday, 24, July14
WRANGELKIEZ COLLECTION
Thursday, 24, July14
WRANGELKIEZ COLLECTION
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
How to implicate craftsmanship
to give a sense to the “product design” practice
apart from its industrial context?
How, through the crafts, enrich the
design process with a more
anthropological and ethnographical
approach?
Thursday, 24, July14
CULTURA INTENSIVA
Vernacular Innovation in Algarve + Alentejo
Thursday, 24, July14
CULTURA INTENSIVA
Vernacular Innovation in Algarve + Alentejo
Anthropological Approach.
Learn From authentic Experience.
Innovate through Endemic Culture.
Identity + Meaning!
Thursday, 24, July14
#1 “Making By” Recycling, Re-Using and Grafting
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
#2 Local Resources and Traditions as
Premise for Product Development
Thursday, 24, July14
Thursday, 24, July14
#3 Cross Material Applications for Improvement
Thursday, 24, July14
Thursday, 24, July14
#4 Shape Mutations for Alternative Aesthetics
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
product range potencial
local institutions
production facilities capacity
traditional product + heritage
Thursday, 24, July14
historian, Ramon Boleda
ethnographer, Angels Mas
local creatives, Rocacaus + Bea Vidal
local manufacturers, Vimol SL
Thursday, 24, July14
2 villages
4 months
12 craftsmen (potters, brickmakers, ...)
2 researchers
3 design collaborators
1 university
1 local manufacturer
...
BLACK CERAMICS
Oficis Singulars - Quart and Verdú
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Culture is the Purpose!
60 objects
Individual Consultancy for New business activities
Potters association rehabilitated
Standard price for traditional product
“Area of Cultural Interest” project
BLACK CERAMICS
Craft, Commerce and Community
Thursday, 24, July14
Projecto TASA
Integrated Regional Development
for the Craft Product
Thursday, 24, July14
PROJECTO TASA
1. Re-identification of the regional product
and its cultural significance.
2. Reinterpret and rehabilitate the
commercial and cultural status of the craft
product.
3. Find a role for craft in regional
development!
4. Return handcraft production to the market
Through Strategic Innovation
+
Design Consultancy
Thursday, 24, July14
PROJECTO TASA
Thursday, 24, July14
PROJECTO TASA
ARTISANS (offer+demand)
OLARIA
CERÂMICA
(Telheiro)
MARCENARIA
TRABALHOS
EM CORTIÇA
DESTILARIA
CONSERVAS
TECELAGEM
EMPREITA
DE PALMA
CESTARIA
PASTELARIA
SAL
TRABALHOS
EM CANA
Thursday, 24, July14
PROJECTO TASA
ARTISANS+DEMAND (acquisition)
OLARIA
CERÂMICA
(Telheiro)
MARCENARIA
TRABALHOS
EM CORTIÇA
DESTILARIA
CONSERVAS
TECELAGEM
EMPREITA
DE PALMA
CESTARIA
PASTELARIA
SAL
CÂMARAS
MUNICIPAIS
DRC
(Monumentos) ERTA
(Postos de Turismo)
EVENTOS
EMPRESAS
ROTA
VICENTINA
TRABALHOS
EM CANA
Thursday, 24, July14
PROJECTO TASA
ARTISANS+DEMAND+PARTNERS=
OLARIA
CERÂMICA
(Telheiro)
MARCENARIA
TRABALHOS
EM CORTIÇA
DESTILARIA
CONSERVAS
TECELAGEM
EMPREITA
DE PALMA
CESTARIA
DESIGN
UALG
PASTELARIA
SAL
CENTROS DE
INVESTIGAÇÃO
CÂMARAS
MUNICIPAIS
DRC
(Monumentos)
MUSEUS
EVENTOS
EMPRESAS
ROTA
VICENTINA
ESC. TAVIRA
(Multimédia)
TRABALHOS
EM CANA
ERTA
(Postos de Turismo)
CENTRO DE
FORMAÇÃO
Thursday, 24, July14
PROJECTO TASA
= PRODUCT + SERVICE DEVELOPMENT
OLARIA
CERÂMICA
(Telheiro)
MARCENARIA
DESTILARIA
EMPREITA
DE PALMA
PASTELARIA
SAL
CENTROS DE
INVESTIGAÇÃO
CÂMARAS
MUNICIPAIS
DRC
(Monumentos)
MUSEUS
EVENTS
ROTA
VICENTINA
ESC. TAVIRA
(Multimédia)
TRABALHOS
EM CANA
CESTARIA
EMPRESAS
CONSERVAS
TRABALHOS
EM CORTIÇA
ERTA
(Postos de Turismo) DESIGN
UALG
CENTRO DE
FORMAÇÃO
WEAVING
Thursday, 24, July14
Garrafa de Medronho: IDENTITY + HERITAGE + MARKET
Ricardo Lopes + Talurdinha
Thursday, 24, July14
Licor de Esteva: IDENTITY + HERITAGE + MARKET
Talurdinha
Thursday, 24, July14
Malas de Palma: IDENTITY + HERITAGE + MARKET
Odete Carmo
Thursday, 24, July14
Malas de Palma: IDENTITY + HERITAGE + MARKET
Odete Carmo
Thursday, 24, July14
Taças da Terra: IDENTITY + NETWORK + DEMAND
Ricardo Lopes + DRCultura
Thursday, 24, July14
Candeeiro Cortiça: NETWORK + MARKET
António Luz + Pastelaria A Prova
Thursday, 24, July14
Saleiro: NETWORK + MARKET
Olarialgarvia + Da Torre + NovaBaesuris
Thursday, 24, July14
Memory Stick + Bordão: NETWORK + MARKET
Ana Silva + Rota Vicentina
Thursday, 24, July14
Isqueiro de Pastor: IDENTITY + HERITAGE
Ana Silva
Thursday, 24, July14
Platibandas: IDENTITY + HERITAGE
Da Torre
Thursday, 24, July14
Platibandas: IDENTITY + HERITAGE
Da Torre
Thursday, 24, July14
Almofadas Alforge: IDENTITY + HERITAGE
Otília Cardeira
Thursday, 24, July14
Conservas: COMMUNICATION + INFORMATION
UALG + Dâmaso
Thursday, 24, July14
Bijouteria: COMMUNICATION + INFORMATION
UALG + Da Torre
Thursday, 24, July14
Ceramica: COMMUNICATION + INFORMATION
UALG + Ceramanta
Thursday, 24, July14
CREATE VALUE!
Through
RECONTEXTUALISATION
QUALITY
USAGE!
Thursday, 24, July14
LUGAR DE ESTAR
Materialized Ethnographic Research
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
COZINHA DA TERRA
Retrieving Local Identity: Food Rituals
with Ricardo Lopes + Joana&Mariana + Vasco Célio
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Thursday, 24, July14
Ethnologically Sensitive
Cultural Responsive
Social Engaging
Responsible Design Innovation
THE HOME PROJECT
DESIGN STUDIO
Thursday, 24, July14
www.the-home-project.com
facebook.com/thehomeprojectstudio
THE HOME PROJECT
DESIGN STUDIO
Thursday, 24, July14

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