Ldb First Make It Happen! Giada Evandri

2. who?

3. esterni is a cultural enterprise that since 1995
designs public spaces and services for small and
large communities, promotes and produces
events of aggregation, develops collective com-munication
campaigns.
It works with public and private institutions
in Italy and abroad, sharing competences,
projects and resources.
www.esterni.org

4. why?

5. In 1995, a small group of students tri-ed
to change social habits in their own
town, Milan. They wanted people go out
their houses, their cars, their offices and
live their city.
Since the beginning, esterni realized that
Public Spaces could be the heart of cul-tural
change.
Nowadays, that students’ group is a cul-tural
enterprise with a great expertise in
creative projects to solve contemporary
problems. The aim of all esterni’s activi-ties
is connecting people and enhancing
general commitment, public thinking
and cultural exchange.

6. what?

7. Milano Film Festival
Since 1995, Milano Film Festival ta-kes
place in public spaces throughout
Milan. Every year over 100,000 people
from the whole world sit in front of our
screens watching films for about two
weeks in September: places to sociali-ze
with other people and share ideas.
Day and night squares, theatres, audito-riums,
streets, alleys, car parks, suburbs,
parks, museums and galleries are full of
people of different ages. Public spaces
throughout the city are always open, in-viting,
enlightened and lively.
www.milanofilmfestival.it

8. Public Design Festival
We toured the world’s public spaces lo-oking
for ideas and projects to present
during Milan Design Week: interven-tions,
installations, and services that
will transform the way we experience
and live the city.
This is Public Design Festival’s challen-ge:
when professionals’ aware and sustai-nable
design meets the active participa-tion
of citizens, students, travellers and
tourists - that’s when cities can change.
www.publicdesignfestival.org

9. esterni for Barilla
We are working project developed for
Barilla, the italian food company. ester-ni
is creating a new assessment process
for international talents and designed
special places and activities to encoura-ge
creativity and professional learning
inside the headquarter.

10. esterni for Intesa San Paolo
A strategy approach for the development
of a specific bank of the Intesa Sanpao-lo
Group: Banca Prossima, which is the
bank for no profit organizations. esterni
developed unconventional projects in-cluding
BTL communication items and
a forthcoming web series.
ARE YOU SERIES?
IL NON PROFIT COME NON LO AVETE MAI VISTO
MAGGIO 2013:
apertura del bando
DA SETTEMBRE 2013 A GENNAIO 2014:
possibilità di caricare la puntata pila della serie
e il paper format sulla piaaforma online
FEBBRAIO 2014:
valutazione da parte della commissione
dei progei ricevuti
MARZO 2014:
evento di premiazione e inizio della produzione
della serie
SETTEMBRE 2014:
proiezione in anteprima a MFF dei primi due episodi
della serie
DA SETTEMBRE 2014 A GENNAIO 2015:
pubblicazione on line diui gli episodi
PER INFORMAZIONI, REGOLAMENTO
COMPLETO E MODALITÀ DI ISCRIZIONE:
www.milanofilmfestival.it/areyouseries
BANDO DI CONCORSO
PER PRODURRE LA PRIMA
WEB SERIE ITALIANA
DEDICATA AL NON PROFIT
Cerchiamo storie che parlino
di un’Italia capace di vere
e proprie magie nel campo
della cultura, del sociale,
dell’ambiente, della ricerca.
Il concorso è aperto a
professionisti e non; il progeo
migliore sarà prodto da
Milano Film Festival e Banca
Prossima.

11. This is a Piazza
A format developed in Italy and abroad
(Milan, Sicily, Madrid, Wien, Weimar,
Guimarraes, Kosice...) to create a piazza,
a place for connecting people, with the
help of local inhabitants.

12. Allariscossa
An urban game developed for Telecom
Italia and FAI – Fondo per l’Ambien-te
Italiano – to make people rediscover
their own cities.
www.allariscossa.it

13. Gaming for good
A project developed for Al Gore’s The Cli-mate
Reality Project and PSFK. An onli-ne
game to engage people in everyday
life to fight causes of climate change.
CLIMATE HEROES
get ready to change the world
2
PSFK presents
GAMING FOR GOOD
PLANET HEROES
concept
Superheroes will save the world, everyone knows that.
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save the world!
how it works
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(pic.1)
3
CLIMATE HEROES
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prize.
output
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Companies and institutions can really take part at the proejct
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ICON FOR APPLICATION
(pic.2)

14. esterni for Pitti Immagine
During Pitti Immagine in Florence and
Milan, esterni organized a performance,
called “BYGentuccaBini”. The aim was
to give new life to the outfits of visitors
and let them play with fashion.

15. Upside Town
A new communication strategy and a
project developed for Sab Miller in Italy.
Public spaces and ordinary situations
became special and extraordinary, en-volving
people during their daily habits.

16. contacts

17. esterni office HOSTEL KITCHENBARFARMERS’ MARKET EVENTS

18. You are invited to come and visit us in Milan,
in an old farmhouse in the centre of the city,
a new public space that today is a
landmark for many public thinkers.
Our offices are there.
esterni
via privata cuccagna 2
20135 milano
39 02713613
www.esterni.org