Activity 11 Team Cadmium

MAIN LOGO
CREATIVE INDUSTRIES: BUSINESS PERSPECTIVES
TEAM CADMIUM
ACTIVITY 11:
FUTURE GALLERY PROPOSAL
PARK ARTLET - URBAN GALLERY

ACTIVITY 11: FUTURE GALLERY PROPOSAL
TEAM CADMIUM
28 AUGUST 2015
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TABLE OF CONTENTS
1. MANIFESTO & VISION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03
2. CONCEPTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04
2.1 THINKING GLOBAL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05
2.2 COMMUNAL SPACE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06
2.3 URBAN ART. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .07
2.4 GREEN INFUSION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08
3. THE FUTURE GALLERY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09
3.1 WHAT IS PARK ARTLET?. . . . . . . . . . . . . . . . . . . . . . . . . . 10
3.2 MOOD BOARD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
3.3 DESIGN. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
3.4 VISUALIZATION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
4. CONCLUSION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
5. CREDITS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
6. BIBLIOGRAPHY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
AVATAR
STRUCTURE
■ PROPOSAL BY HIBA ABUL HEIJA
REVISED BY CARLOS VILLARREAL KWASEK & TEAM CADMIUM

MANIFESTO & VISION
■ CREATED BY IAN RICHMOND
REVISED BY TEAM CADMIUM
THE URBAN AREA IS AN ETERNAL PARADE OF CONTRASTS, SIMILARITIES AND
LIMITATIONS. AN EVOLVING EPOCH OF EXISTENCE, REPRESENTED BY A COLLECTION
OF LIKE-MINDED INHABITANTS CO-EXISTING CONTEMPORANEOUSLY ACROSS A
FAMILIAR LANDSCAPE, SHARING A WEATHER SYSTEM THAT DRIVES A COLLECTIVE
TEMPERAMENT. THE URBAN ENVIRONMENT IS AN INTRICATE DISPOSITION IN
PERPETUAL MOTION; ITS ACCOMPLISHMENTS NEED TO BE CELEBRATED, ITS
POTENTIAL ENVISIONED.
WE AT CADMIUM, A TEAM OF MULTIFARIOUS VISIONARIES, ARE WORKING TOGETHER
TO EXTRACT THE POTENTIAL BRILLIANCE OF THE CITY. BY ADDRESSING LOCAL, WE
ARE CONTRIBUTING TO THE GLOBAL COMMUNITY BY IMPLEMENTING A MODEL THAT
CAN BE APPLIED ANYWHERE. OUR GALLERY HAS NO BORDERS OR LIMITATIONS; WE
ASPIRE TOWARDS PROMOTING AND SHOWCASING LOCALLY INSPIRED CREATIVITY,
AIDING IN THE CREATION OF A SUSTAINABLE CENTRE OF COMMERCE AND ART. OUR
GOAL IS TO CULTIVATE NON-LINEAR, OPEN DEVELOPMENT GLOBALLY THROUGH
EXTENSIONS OF THE CITY IN THE FORM OF AN URBAN GALLERY. BY FOSTERING
INNOVATIVE COLLABORATION, WE FEEL THAT THIS WILL ENHANCE THE COLLECTIVE
VALUE IN THE LIVES OF ALL PEOPLE.
MANIFESTO & VISION

TEAM CADMIUM
28 AUGUST 2015
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CONCEPTS
INSPIRED BY OUR VISION AND MANIFESTO
WE HAVE IDENTIFIED FOUR ELEMENTS
THAT HAVE BECOME THE DNA OF OUR PROJECT
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CONCEPTS 1. THINKING GLOBAL
When we say global we think of bringing cultures
together. When we say global we think of access for
everyone. (King, 2004, pp. xiii – xiv)
We want people to interact with our urban space and
reflect their identity and their heart into the canvas.
We want to become an open page from Tokyo to
Tromsø, from Mombasa to Mendoza, from Arequipa to
Sacramento.
WE BELIEVE IN THE GOODNESS
OF THE PEOPLE AND THAT
CULTURES WANT TO REACH
OUT TO ONE ANOTHER AND
SHARE.
THINKING GLOBAL
■ CREATED BY CARLOS VILLARREAL KWASEK & NADA NASSIER
REVISED BY HIBA ABUL HEIJA
Fig. 1 Carlos Villarreal Kwasek, Thinking Global (2015)
TEAM CADMIUM
28 AUGUST 2015

COMMUNAL SPACE
An urban installation of which its geometry and
design create gathering spaces that stimulate
community connectivity and socialization in any
existing parking space, just off the sidewalk.
Installation is composed of an integral Art display
and art workstation, creating a public space that is
activated by the integration of art and culture, in
which neighbourhood residents of all ages can
gather, socialize, and become connected through
a public, green, artistic installation of community
artwork.
ART INCORPORATION
The idea is to create a friendly open environment
for the residents and visitors, integrated into a
parking space that is usually reserved for cars.
This space will provide greenery, art, and other
visual amenities fostering a communal area
activated by art displays and art creation,
produced by the community or local neighbour-
hood. Art creation workspaces will be integrated
into the installations, so that artwork can be
created on site and installed in an interactive
manner. The finished works will then be modified
to handle the elements for outdoor display.
CONCEPTS
2. COMMUNAL SPACE
Fig. 2 Topfer, J., Absurd and Generous... Yes Please! Advance. (2011)
TEAM CADMIUM
28 AUGUST 2015
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AVATAR
COMMUNAL SPACE
■ CREATED BY NADA NASSIER
REVISED BY IAN RICHMOND

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CONCEPTS
3. URBAN ART
URBAN ART
■ CREATED BY CARLOS VILLARREAL KWASEK
REVISED BY HIBA ABUL HEIJA
Fig. 3 Germen Crew, Barrio Palmitas (2015)
Working with the community, the art collective Germen Crew
transformed an entire neighborhood into a unified art piece.
The objective of this project was it oppose delinquency.
Street art was once a synonym of delinquency
and was seen as an art form only by a
small underground community. But minds
have changed. Today street art has its right
of passage among the voices of artistic
expression. Artists are reaching to speak this
voice and the cities are eager to listen (the
guardian, 2009).
In cities all around the globe, urban art is
becoming accepted and craved (Cascone,
2015).
We want to bring the community closer to
this art form by providing an area for people
to create their own art in a communal space.

WHY GREEN? We believe that living plants and greenery immedi-
ately improve people’s lives and living conditions. Increased
access to greenery in the city cultivates tranquillity and encour-
ages people to congregate and socialise. Green areas are a
refuge from the daily grind, and offer an opportunity to reflect on
our cities, how we live, where we live, our interactions with
others, and our space in the city and on this shared planet.
Green has a cooling effect, asphalt swallows the summer heat,
so green is not only clean, it is refreshing. Green adds sustain-
ability to any location and acts as a buffer when Mother Nature
decides to give us more than we need. For instance, to counter
flooding, green areas absorb moisture thus insulating the city.
Variations in global terrain and weather conditions reinforce the
importance of green space as a necessity in our daily lives.
Green environments improve mental and physical health
promoting cognitive thinking and self-discipline. Research
suggests that green settings nurture generosity and positive
communication. Neighbourhood social ties are enhanced, aiding
the overall sense of community and in turn nurtures trust and a
willingness to assist others. On the contrary, environments with
an absence of greenery have shown escalated aggression,
violence, and property crime across all income brackets.
(Nauert, 2011)
Infusing our gallery space in greenery does not simply supple-
ment the art, it becomes the art. It displays what a city should
represent, and changes our perception on how to live in an
urban area. The promotion of a better-designed city experience
is not only advantageous for its inhabitants, but also its visitors.
GREEN NFUSION
CONCEPTS
4. GREEN INFUSION
Fig. 4 Greenfield, J., Checkerboard City: Pavement to the People. (2012)
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28 AUGUST 2015
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GREEN INFUSION

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28 AUGUST 2015
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THE FUTURE GALLERY:
PARK ARTLET
WE LOOK INTO THE FUTURE
AND WE SEE COMMUNITIES REACHING INTO
DYNAMIC PUBLIC SPACES.
WE LOOK INTO THE FUTURE
AND WE SEE PARK ARTLET.

AVATAR
10 / 18WHAT IS PARK ARTLET?
■ CREATED BY HIBA ABUL HEIJA
REVISED BY CARLOS VILLARREAL KWASEK
An Park Artlet is a design proposal that came together/about as
an installation that manifests our team’s thoughts and concepts
of what an Art Gallery as a notion should represent. Our
thoughts very much revolved around a Global Futuristic Gallery
that fits anywhere, in any location or Culture, capturing the
essence of its surroundings through Art. Therefore, it had to be
Universal in design dimensions, elements and character.
After extensive team research we came to believe that a Parklet
as an urban installation fits our design criteria. “In simple
terms, a Parklet converts a small number of contiguous parking
spaces into a mixed-use public space, creating interest, vitality,
and foot traffic.” (Mahe, 2015) “A Parklet... combines elements
such as seating, trees, flowers, shrubs, umbrellas, bike parking
or lighting that reflect the unique character and needs of the
location.” (betterblocknewark, 2015) there we had found our
universally-dimensioned-urban installation that also serves as
a communal green space. Being of fixed dimensions eases its
replication across the globe. (Littlefield, 2008)
“By serving as an attractive destination, they give people yet
another reason to get out of their cars, which helps reduce traffic
congestion, improve air quality and safeguard people traveling on
bikes and on foot.” (Sacramento Area Bicycle Advocates, 2015)
Additional benefits to proposal and simply adding value. Now all
we had to do was incorporate art and be it the catalyst reviving
this space. We accordingly created a nice public environment for
residents and visitors alike, in a space that is usually reserved
for cars providing greenery, and other visual amenities, fostering
art, its display and creation. Allowing artwork to be created on
site and laminated or treated somehow for outdoor display, then
installed in an interactive manner.
WHAT IS PARK ARTLET?
WE PROPOSE TO TRANSFER AN URBAN SPACE
THROUGH THE INTEGRATION OF ART AND
CULTURE, GLOBALLY.
TEAM CADMIUM
28 AUGUST 2015

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28 AUGUST 2015
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THE FUTURE GALLERY: PARK ARTLET
MOOD BOARD
MOOD BOARD
Fig. 5 Ian Richmond, Mood Board (2015).

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DESIGN
Fig. 6 Hiba Abul Heia, Design (2015).
THE FUTURE GALLERY:
PARK ARTLET
DESIGN
FRONT ELEVATION
PLAN

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DESIGN
Fig. 8 Carlos Villarreal Kwasek, 3D Visualization (2015) [online] Available at: https://youtu.be/heEuJnpV2G0
THE FUTURE GALLERY:
PARK ARTLET
DESIGN
BACK ELEVATION
3D ANIMATIONLEFT ELEVATION RIGHT ELEVATION

TEAM CADMIUM
28 AUGUST 2015
THE FUTURE GALLERY: PARK ARTLET VISUALIZATION
RENDERS
■ CREATED BY TEAM CADMIUM
Fig. 9 Carlos Villarreal Kwasek, Visualization (2015).

CONCLUSION
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Team Cadmium’s empirical knowledge has hinted at an
allegory that everyone on this planet carries a fire within him
or her to implement change. Change happens everywhere; it
is perpetual and inevitable. Too often change meets resistance,
though we believe that it has to be respected, communicated
and nurtured; counter opinions are encouraged, always with the
aforementioned in mind. We encourage freedom of expression
through constructive discourse, promoting discussion and idea
exchange.
Change propels opportunities, new perspectives, new
responsibilities, and innovations. By changing how society
interacts, we invite integrated global advocacy, and a cognizance
of structuring a maintainable, yet sustainable living environment
that promotes positive outcomes in all communities.
Our reason d’être is recognizing that people are instinctively
different, though open to change. For us, change equates
to ambition, change is a springboard to accomplish global
commitments to the betterment of our collective living
conditions. When we think of a Future Gallery, we are thinking
about what matters most to the end user, opportunity.
We consider our aspirations to be in the vanguard of social
improvement and artistic exchange by projecting individual
allegories to foster rich ethnographic expression. A question
that we ask is, “Where do people congregate and express
themselves?” Our overwhelming answer is, on the streets.
There is no better place to project art; there are limited borders
and limited censorship; this is our definition of ‘Street Art’ and
promoted through the PARK ARTLET.
WHY THIS MATTERS?
TEAM CADMIUM
28 AUGUST 2015

TEAM CADMIUM
28 AUGUST 2015
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TEAM CADMIUM
TEAM LEADER
CARLOS VILLARREAL KWASEK
(ILLUSTRATION)
CREATIVE DIRECTOR
HIBA ABUL HEIJA
(INTERIOR DESIGN)
ART DIRECTOR
NADA NASSIER
(GRAPHIC DESIGN)
ART DIRECTOR
IAN RICHMOND
(GRAPHIC DESIGN)
PRODUCTION BABIES
Kendrix William Richmond
During the production of this project
our Art Director, Ian Richmond,
became a father.
We wish happiness and a bright
future for the new parents.
CREDITS
CREDITS
■ CREATED BY CARLOS VILLARREAL KWASEK
MAIN LOGO
Fig. 10 Ian Richmond, Cadmium Logo & Image (2015)

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BIBLIOGRAPHY LIST OF IMAGES
REFERENCES
A Parklet for Duane Street (2015) Available at: http://
tribecatrust.org/a-parklet-for-duane-street/ [Accessed: 26
August 2015].
betterblocknewark (2015) What is a parklet?. [online] Available
at: http://betterblocknewark.com/2015/05/11/what-is-a-
parklet/ (Accessed: 26 August 2015).
Cascone, S. (2015) The Mexican Town of Palmitas Is Now One Big
Mural. [online] Available at: https://news.artnet.com/in-
brief/palmitas-mexican-neighborhood-becomes-germen-
crew-mural-319947 (Accessed: 27 August 2015).
King, A. D. (2004) Spaces of Global Cultures:Architecture,
Urbanism, Identity. London: Taylor & Francis.
Littlefield, D. (2008) Metric Handbook. 3rd edn. Oxford:
Architectural Press.
Mahe, G. (2015) ‘It’s a Patio! It’s A Deck! … It’s a Public Parklet?’
St. Louis Magazine (April).
Nauert, R. (2011) Going Green Benefits Physical, Mental
Health. [online] Available at: http://psychcentral.com/
news/2011/04/20/going-green-benefits-physical-mental-
health/25492.html [Accessed: 26 August 2015].
Sacramento Area Bicycle Advocates (2015) Parklets |
Sacramento Area Bicycle Advocates. [online] Available at:
http://sacbike.org/parklets/ (Accessed: 20 August 2015).
The Guardian (2009) Banksy at Bristol City Museum. Available at:
http://www.theguardian.com/artanddesign/gallery/2009/
jun/12/banksy-bristol-art-exhibition [Accessed: 26 August
2015]
Fig. 1 Carlos Villarreal Kwasek, Thinking Global (2015)
1.1 Chris “Paco” Camino, Stranger 70/100 (2015)
Photography [online] Available at: https://www.flickr.com/
photos/chriscamino/9180026702/ [Accessed: 28 August
2015].
1.2 올리브, Season’s Greetings (2015) [online]
Photography Available at: http://dailyexo.tumblr.com/
image/105781460290 [Accessed: 28 August 2015].
1.3 Gigja Einarsdottir, The Farmer Ásmundur (2015)
Photography [online] Available at: https://www.flickr.com/
photos/gigjae/3273042638/ [Accessed: 28 August 2015].
1.4 Eric Lafforgue, Beautiful Young Woman, Island
Of Mozambique, Mozambique (2015) Photography
[online] Available at: https://www.flickr.com/photos/
mytripsmypics/9494938556/ [Accessed: 28 August 2015].
Fig. 2 Topfer, J., Absurd and Generous...Yes Please! Advance.
(2011) Photography [online] Available at: http://advance.
org/articles/absurd-and-generous-yes-please/ [Accessed:
28 August 2015].
Fig. 3 Germen Crew, Barrio Palmitas (2015) Photography
Cascone, S. (2015) The Mexican Town of Palmitas Is Now
One Big Mural. Available at: https://news.artnet.com/in-
brief/palmitas-mexican-neighborhood-becomes-germen-
crew-mural-319947 (Accessed: 27 August 2015).
Fig. 4 Greenfield, J., Checkerboard City:Pavement to the People.
(2012) Photography. Greenfield, J., (2012) Checkerboard
City:Pavement to the People. [online] Available at: http://
newcity.com/2012/10/09/checkerboard-city-pavement-to-
the-people/ [Accessed: 28 August 2015].
Fig. 5 Ian Richmond, Mood Board (2015).
5.1 Syamsul Hadi, Untitled (2014) Photograph
[online] Available at: http://soulhadi.vsco.co/
media/53e5eb6775670843668b48f8 [Accessed: 28 August
2015].
5.2 Garrett Grove, Demoed Cars In The Parking Lot (2014)
Photograph [online] Available at: http://garrettgrove.vsco.
co/media/5408f21373670821278b45ff [Accessed: 28 August
2015].
▶

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28 AUGUST 2015
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REFERENCES
5.3 Rachel Lindsy, #parking (2014) Photograph
[online] Available at: http://rachaellindsy.vsco.co/
media/537810f87467082c378b4c11 [Accessed: 28 August
2015].
5.4 Ajoo, #dtla #losangeles #park #empty (2013)
Photograph [online] Available at: http://ajoo.vsco.co/
media/52e4cec47167088479000111 [Accessed: 28 August
2015].
5.5 The Digital Bird, All I see is # green (2015) Photograph
[online] Available at: http://thedigitalbird.vsco.co/
media/552594d90b56152d308b4584 [Accessed: 28 August
2015].
5.6 R, Green (2014) Photograph [online] Available at: http://
strang2r.vsco.co/media/53eac0bc716708ee758b4816
[Accessed: 28 August 2015].
5.7 Junior, Greens (2013) Photograph [online]
Available at: http://gilbertoalvarado.vsco.co/
media/530e2ffb716708a071000016 [Accessed: 28 August
2015].
5.8 Sean Ball, Untitled (2014) Photograph
[online] Available at: http://seanboyy.vsco.co/
media/52d3336a71670849380003b5 [Accessed: 28 August
2015].
5.9 Kunakos, Untitled (2013) Photograph
[online] Available at: http://kunakos.vsco.co/
media/52b876ad7267087e0a000255 [Accessed: 28 August
2015].
5.10 Go And See, our paths often cross for reasons we do
not know (2014) Photograph [online] Available at: http://
michellel.vsco.co/media/5352ec627167084009000235
5.11 Eliiias, street #art (2013) Photograph
[online] Available at: http://eliiias.vsco.co/
media/51dc45885968088915000000 [Accessed: 28 August
2015].
5.12 Katie Deer, Penang Street Art (2013) Photograph
[online] Available at: http://katiedeer.vsco.co/
media/529e72625d680803320000be [Accessed: 28 August
2015].
5.13 Richard Ezeolisa, Untitled (2013) Photograph
[online] Available at: http://richardezeolisa.vsco.co/
media/52aeb2625b6808167a00011a [Accessed: 28 August
2015].
5.14 artparklet, Untitled (2015) Photograph [online]
Available at: https://instagram.com/p/6I6tpYza2x/
5.15 Marvin Fong, Funky Prints - Meiji-Jingu Shrine (2012)
Photograph [online] Available at: http://marveydarvey.
vsco.co/media/51e3acd15a68087d7e00003f [Accessed: 28
August 2015].
5.16 artparklet, Untitled (2014) Photograph [online]
Available at: https://instagram.com/p/5cBvWtza-c/
5.17 sim.porquesim, parklet ao lado do mar (2015)
Photograph [online] Available at: https://instagram.
com/p/60nln5oifm/ [Accessed: 28 August 2015].
5.18 ecohus, Untitled (2015) Photograph [online] Available
at: https://instagram.com/p/6pV3BWDcgk/ [Accessed: 28
August 2015].
5.19 ivnavasconcelosarquitetura, Untitled (2015)
Photograph [online] Available at: https://instagram.
com/p/6NOT07kh4_/ [Accessed: 28 August 2015].
5.20 jadegoto, Untitled (2014) Photograph [online] Available
at: https://instagram.com/p/6ABDLvFtAQ/ [Accessed: 28
August 2015].
5.21 Cesar Rubio, Sunset Parklet (2014) Photograph
[online] Available at: http://www.intersticearchitects.
com/?project=sunset-parklet [Accessed: 28 August 2015].
5.22 Roger Wagner, City Square (2011) Photograph [online]
Available at: http://www.archdaily.com/186202/city-square-
developing-alleswirdgut [Accessed: 28 August 2015].
5.23 cristherivera, Multicultural Club (2015) Photograph
[online] Available at: https://instagram.com/
p/63qGZGzRfP/ [Accessed: 28 August 2015].
5.24 FADIAKADER.VSCO.CO, Hydrabad (2014) Photograph
[online] Available at: http://fadiakader.vsco.co/
media/53345f22726708673e0002c1 [Accessed: 28 August
2015].
5.25 MKEALCORAN, Untitled (2013) Photograph
[online] Available at: http://mkealcoran.vsco.co/
media/5201fbfa5a6808534e00000a [Accessed: 28 August
2015].
5.26 AIBUBBLE, lighting (2014) Photograph
[online] Available at: http://aibubble.vsco.co/
media/5349ceda736708df20000490 [Accessed: 28 August
2015].
5.27 Sofia Colombini, Untitled (2014) Photograph
[online] Available at: http://sofiacolombini.vsco.co/
media/5438749d75670821148b4a3d [Accessed: 28 August
2015].
5.28 Rachel Feldhaus, the world at your grasp (2014)
Photograph [online] Available at: http://hausmuzak.vsco.
co/media/530c6729716708d261000a32 [Accessed: 28
August 2015].
5.29 Ben Walker, Innes National Park (2013) Photograph
[online] Available at: http://benwalker.vsco.co/
media/52b6a59b71670887410000d0 [Accessed: 28 August
2015].
Fig. 8 Carlos Villarreal Kwasek, 3D Visualization (2015) [online]
Available at: https://youtu.be/heEuJnpV2G0
Fig. 9 Carlos Villarreal Kwasek, Visualization (2015).
Fig. 10 Ian Richmond, Cadmium Logo & Image (2015)

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