3. Costume - gym kit
connotes the keeping
fit topic, audiences are
able to tell the focus of
the documentary
through the costume
choice. Style of
costume e.g. Sports
Bra and Shorts, here we
can apply Gauntlet’s
empowered female
theory as well as Laura
Mulvey’s male gaze.
4. • Gauntlet’s Empowered Female Theory: We can tell the
female is empowered through the amount of flesh her
costume allows her to show off. This connotes her
confidence and self satisfaction in her body, brought
through the shaping working out has awarded her with.
• Laura Mulvey’s Male Gaze: The female is shown in the
male gaze through her choice in costume, showing her
body off by her tight fit bra and short cut shorts.
Although this product isn’t aimed at males, this is used
to attract females into wanting to look as fit as her.
5. The ‘#’ connotes the social media reference used to create trends on site Instagram and
Twitter. This connotes the trend that has become of working out and having a good
body. The bold, capitalised text connotes the confidence of women who abide by this
lifestyle. It connotes the loss of shame associated with body image and a new found self-esteem
connoting their pride with their healthier bodies.
6. • We can apply the hypodermic syringe theory here,
highlighted by our mid income bracket younger
demographic, connoting the possibility for media products
to inject preferred ideologies onto the audience. It can be
said that here through the use of our bold text, we inject the
ideology that being fit and healthy is the best way of life.
• Through the use of our tagline however, we reject this
theory through the question we ask to our audience. The
glow we used to highlight the tagline connotes its overriding
importance over the title, suggesting the title marks the
craze now associated with becoming fit whereas the tagline
reminds our audience of how necessary it is to remain level
headed when working out.
7. We can also apply the hypodermic syringe theory to
the critics reviews which we include. It can be said that
this is done due to us wanting to persuade the
audience to watch the product our poster advertises.
• The background images
further connote the social
media topic. The Instagram
feed ensures our audiences
receive personal identity
according to instant
gratifications, as the 17-25
digital native demographic
have a particular interest in
the use of Web 2.0 accessible
on their converged devices.
8. Colour Scheme
• The pink attracts our young female target audience, as
well as connoting the passion and excitement that
comes with working out to achieve your dream body.
• The green connotes health, highlighting the positive
benefits working out can bring to a person’s mind and
body.
