2. • The adverts starts with an extract of what
sounds like the theme tune of the television
program, acting as a jingle, a convention of
radio adverts. This extract although short,
insights the listener as to what type of
program the advert is promoting.
• The atonal score connoting abnormality,
curiosity of the Doctor and excitement
experienced during his adventures. The score
continues as a rhythmic score as the pitch
lowers and keeps the audience listening with
the steady beat as a voice begins.
3. • This is followed by an extract clearly taken from
the program between two of the characters
conversing which is a useful tool to include in a
radio advert as it insights the listener to the type
of content they will receive by watching the
product it also connotes that human relationships
will be at the centre of the show, despite its sci-fi
genre.
• The voice however only announces its channel,
the most important information is featured at the
beginning of the advert capturing the audiences
attention as it overpowers the score.
4. • The introductory voice then reappears to
conclude the advert by giving the name of the
program, the slogan as well as showing times
and reinforcing its channel. There is a clear
difference between the characters of the show
and the information giver, this person being
male and his voice slightly echoed strengthens
his tone so that the information is clear and
understandable to the audience. It also
reflects the conventions of the genre e.g.
outer space, hence the echoes
