Understanding your audience and how they use social media
Let’s talk about a community! Who here has a FB account? Who believes FB is a way to connect with parishioners, current and future students, alumni, and parents? Remember, 96 million young people have joined a social network.
Click to talk about the page for Catholic Church “around the world”
Text messaging campaigns
Click to bring YouTube being 2nd largest search engine – woned by Google
Discuss the slide and then say there is – and click
How does social media improve the quality of ministry and help move the church's objectives forward?
Engaging With Catholic Followers Using Social Media
October 28, 2010
About service times
Give up some control
*Drew Goodmanson, The State of Social Media Part 1
• Fight the urge to dismiss social media. See it
as any other medium of communication.
• View social media as a way of life/worldview.
Not a tool or the savior of the church.
• Engage social media contextually and know
that NOT everyone will embrace it.
• Lift the barriers to communication.
What is the one roadblock you are thinking of RIGHT NOW for
why you should NOT jump in with both feet?
1. Identify what you want to
do. What are your objectives.
2. Determine a
3. Select tactic(s) that best
align with items 1 and 2.
how you will
Engage, communicate, and stimulate
School recruitment and retention
Jesus uttered the words "Follow me" 21
times in the Gospels.
Jesus was about business and focused
on what he was commissioned to do,
even from the age of 12.
Jesus knew how to form a team to
Jesus knew his audience, and at times,
did consumer research.
Jesus did his work with excellence, and
was consistent at it, day in and day out.
Jesus understood localization and
grassroots marketing, starting his
ministry at home base (Jerusalem),
then launching from there.
Jesus freely gave of himself and his
gifts, and was unconventional in his
Social media is about small
pockets of conversations
that happen with people
that know each other –
either in real life or online
around specific affinities
and the likes, dislikes and
interests of particular
groups. Conversation is the
GNP of these communities.
Content is the topics of discussion within the
communities. By creating content you supply
nutrients to feed them. New content is like
breakfast, lunch, and dinner.
Beyond sheer size and popularity, Facebook
may offer churches a chance to draw a more
engaged site visitor.
People who visit a church website via
Facebook view more pages (4 pages), than
those who come as direct traffic (3 pages).
These visitors also spend more time on a
church's site (2 1/2 minutes) than direct
visitors (2 minutes).
* Study by BuzzPlant http://ww1.prweb.com/prfiles/2010/07/20/36883/surveyresultschurchsm.pdf
Generation Y and Z
consider e-mail passé
Some universities have
stopped distributing e-
mail accounts and instead,
are distributing eReaders,
iPads, and Tablets
There are more than
their mobile device.
65,000 new videos uploaded every day
100,000,000 views per day
57% of online video viewers share links
Sure Social Media and Networks, like
Facebook, Youtube and Twitter etc. have a
big "gee-whiz" factor. Everybody is hopping
on the bandwagon. People are telling you
that if you and your church don't get
connected to this new media that you're
going to get left behind and miss out.
But there has got to be a more compelling
reason for a church, ministry, or Catholic
School to sign on to these social media
applications than "everybody else is doing
3.Call to Action
So as you think about Social Media
for your church, ministry or school,
you must ask yourself....How will
this new Social Media "thing"
help our church, ministry or
Connect our Community, and Call
People to Action?
Social Media must help the church
effectively and efficiently communicate it's
message. Certainly Social Media isn't the
only medium. A church can communicate to
it's people on the Sunday morning platform,
bulletins, mailings, phone calls, emails,
face-to-face conversations, television, radio
etc. Social Media, though, becomes just
another effective tool to add to the church's
But Social Media has some unique benefits all it's own
in effectively communicating:
It's easy and effortless, it doesn't take much money or
manpower to implement or use it.
It's ubiquitous, since it is so available and pervasive it
isn't hard for people to miss the message.
It's variety, social media takes many different forms,
words, audio and image.
It's viral, the beauty of social media is that your
message can expand well beyond it's intended audience
Therefore exposing and introducing new people to your
cause and community.
Social Media must connect your community.
Unlike communication which most often
pushes information in a "one-way"
direction, connecting must create a
Will Social Media create conversation within the
Are people able to talk to you the minister/ministry
Can they talk to one another?
Also, part of the conversation involves other key
Contribute, can others contribute in helpful and meaningful
ways to the conversation? Are they even able to shape the
Collaborate, does your social media allow the benefits from
the collective hive of experience, skills and knowledge from
Social Media must prompt people to do something. It
can't be passive. Some of the calls to ACTION might
Go, are you asking someone to go and serve others in
Give, are you asking someone to give either of their time
or financially to the cause?
Pray, are you calling people to act in concerted and
Mobilize, are you asking people to spread the message
of the cause to their friends and networks?
Don’t let the word "Media" divert you from what is truly important, and that
is the PEOPLE you are trying to reach.
Jesus interacted with different types of people all the time:
He made a difference in each life he touched. Jesus took the time to build
relationships with all his disciples: Peter, James, John, and the rest of the
twelve, along with Mary, Martha, Lazarus and Mary Magdalene.
Jesus uttered the words "Follow me" 21 times in the Gospels.
From religious leaders (Pharisees)
To adulterers (the Woman at the well),
To tax collectors (Matthew /Zacchaeus)
To lepers and beggars, and his interaction was not just peripheral
It’s a fundamental shift in the way we communicate