Social Media and Christian Community - Episcopal Village Conference

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An hour-long workshop delivered at the Episcopal Village Conference Northeast (Boston) on March 5th, 2011. This is an updated version of a similar presentation delivered at the Episcopal Village Conference Mid-Atlantic (in Baltimore) in the summer of 2010.

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Social Media and Christian Community - Episcopal Village Conference

  1. 1. Social Media andChristian Community
  2. 2. Twitter Hashtag #epv_Boston
  3. 3. What is “social media,” really?
  4. 4. What is “social media,” really?How much does social media actually cost?
  5. 5. What is “social media,” really?How much does social media actually cost?Does social media separate us from each other? (and other myths…)
  6. 6. What is “social media,” really?How much does social media actually cost?Does social media separate us from each other? (and other myths…) How is social media used differently by different people?
  7. 7. What is “social media,” really?How much does social media actually cost?Does social media separate us from each other? (and other myths…) How is social media used differently by different people? Case examples
  8. 8. ?What is social media?
  9. 9. “Social media is any form of online publication orpresence that allows end users to engage in multi-directional conversations in or around the content onthe website.
  10. 10. “Social media is any form of online publication orpresence that allows end users to engage in multi-directional conversations in or around the content onthe website.Social media uses web-based technologies to transformand broadcast media monologues into social mediadialogues.
  11. 11. ““Go therefore and make disciples of all nations, baptizingthem in the name of the Father and of the Son and ofthe Holy Spirit…” Matthew 28:19-20
  12. 12. 1 Corinthians 12:4-11 - the Message translation
  13. 13. 1 Corinthians 12:4-11 - the Message translationGod’s various gifts are handed out everywhere; but they all originate from thesame spirit...Each person is given something to do that shows who God is:Everyone gets in on it, everyone benefits. All kinds of things are handed outbut the Spirit, and to all kinds of people! Their variety is wonderful: wise counsel clear understanding simple trust healing the sick miraculous acts proclamation distinguishing between spirits tongues interpretation of tongues.All these gifts have common origin, but are handed out by the one Spirit ofGod.
  14. 14. Uses of Social Media in a Faith Context
  15. 15. Uses of Social Media in a Faith Context Pastoral Counseling
  16. 16. Uses of Social Media in a Faith Context Pastoral Counseling Teaching
  17. 17. Uses of Social Media in a Faith Context Pastoral Counseling Teaching Outreach/Evangelism
  18. 18. Uses of Social Media in a Faith Context Pastoral Counseling Teaching Outreach/Evangelism Community building
  19. 19. Uses of Social Media in a Faith Context Pastoral Counseling Teaching Outreach/Evangelism Community building Faith-Based Social Justice Work
  20. 20. Uses of Social Media in a Faith Context Pastoral Counseling Teaching Outreach/Evangelism Community building Faith-Based Social Justice Work Administration
  21. 21. Social media is a tool for…ministry.
  22. 22. Who uses social media?
  23. 23. 239,893, 600
  24. 24. 239,893, 600
  25. 25. 239,893, 600 116,010,760 users
  26. 26. I thought all cupcake bakers were miracle makers!!
  27. 27. = 38 years oldI thought all cupcake bakers were miracle makers!! (61% of users over 35)
  28. 28. = 38 years oldI thought all cupcake bakers were miracle makers!! (61% of users over 35)
  29. 29. = 38 years oldI thought all cupcake bakers were miracle makers!! (61% of users over 35)= 39 years old
  30. 30. 37
  31. 31. $How much does social media cost?
  32. 32. (very few people actually use these things)
  33. 33. = all Google blogs, twitter blogs and thechurchisalive.com= nytimes.com, TED.com, Wall Street Journal
  34. 34. ?Doesn’t social media separate us from one another?
  35. 35. no.
  36. 36. ?Is social media used differently for different communities?
  37. 37. Know Church Demographics
  38. 38. Know Church Demographics Age
  39. 39. Know Church Demographics Age Gender
  40. 40. Know Church Demographics Age Gender Race/Ethnicity
  41. 41. Know Church Demographics Age Gender Race/Ethnicity Socioeconomic Status
  42. 42. Know Church Demographics Age Gender Race/Ethnicity Socioeconomic Status Family Status
  43. 43. Age
  44. 44. Age
  45. 45. Age
  46. 46. Gender
  47. 47. Learning Styles
  48. 48. Learning Styles
  49. 49. Case Examples!
  50. 50. The Crossing
  51. 51. Blogs
  52. 52. The situation:• Disparate community• No “location”• A community solely connected through social media• Cause/action-based
  53. 53. Technologies Used• Blogger (highly modified)• Facebook (group)• Twitter• Gchat/facebook chat
  54. 54. Blog Structure• 5-person “team” of bloggers, 1 “owner” of the blog• 60% of posts are written by non- teammembers• outreach-oriented
  55. 55. $5,000 raised
  56. 56. $5,000 raisedvibrant online community
  57. 57. Mission Bay Community Church (www.blogs.missionbaycc.org)
  58. 58. Mission Bay Community Church The situation: • stationary church in San Francisco • small, young congregation • 2-5 full time staff, small session • tech-savvy congregation • emergent
  59. 59. Technologies Used• Typepad (blogging service)• Facebook (page, not group)• Twitter - @mbcc• Yelp
  60. 60. Blog Structure• Set “owners” of blog• Dedicated staff of 7 people, 1 “owner” of blog• Regular updates about church events, community (non-church) events, and general theological musings
  61. 61. “Missed Opportunities”
  62. 62. “Missed Opportunities”1) Communicate More – Clearly people would like tosee their church do more on Facebook.2) Ministry Pages – A second opportunity for churches isfor individual ministries to engage with people throughFacebook pages.3) Facilitate Connections – A third opportunity forchurches is to help their people connect with one another.4) Evangelism – A fourth opportunity for churches is toencourage and train their people to develop relationshipswith those who are not Christians and show God’s grace andlove to them.5) Facebook Ads – A fifth opportunity for churches is touse Facebook ads to reach out to people in their community.
  63. 63. “I would subscribe to the Facebook pages/groups of theministries within my church that I’m involved with if they hadthem.”
  64. 64. “I would subscribe to the Facebook pages/groups of theministries within my church that I’m involved with if they hadthem.” 87%
  65. 65. Grace ChurchThe situation:• stationary church in Eerie, PA• larger congregation (1,000+)• 6 pastors, 9 full-time staff• a “mixed” congregation (old and young)
  66. 66. Technologies Used
  67. 67. Communications Department • Mass Communication: We have a church Facebook page that we use to post upcoming events and initiatives. I encourage staff not to re-post/share those, but to “like” or comment on them when appropriate. • Individual Communication: Anyone who indicates that they want information exclusively over Facebook gets their information that way.
  68. 68. Staff• Individual Communication: We’ve found that some of our volunteers like to communicate via Facebook, so we’ll message them that way, as opposed to email or phone calls. Some staff do random check-ins and set up meetings through Facebook, too.• Transparency and Encouragement: Pastor Mike has turned this into an art form. He simply posts about his day, thoughts and highlights life moments that are encouraging and uplifting to those who follow him. He’s our most popular Facebooker, and this just might be why.
  69. 69. Staff• Conversation Starters: Pastor Al, our senior pastor, is the best at this. He likes to pose questions that let other people talk it through, rather than him doing all the talking. It’s a great way to engage Christians and non- Christians to dialogue together, and it helps people in our church understand each other better.• Meeting Prep: Derek, our executive pastor, looks people up on Facebook before he meets with them because it gives him a snapshot of things that have been going on and issues they may be wrestling with.
  70. 70. Result: Vibrant onlinecommunity and a well- informed, engaged church community
  71. 71. Facebook/Blog promotion tips• Tell your congregation about it• Put it on your website• Print it in your bulletins• Solicit help FROM the church community (young adults, anyone?)
  72. 72. Try it out!
  73. 73. ? Questions/Brainstorming

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