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Spring 2012 conference inter chna packet materials


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Spring 2012 conference inter chna packet materials

  1. 1. Inter- Southeast Region Inter-CHNA Greater Brockton • Greater New Bedford • Greater Taunton Greater Fall River • Greater Plymouth • Cape & Islands Agenda: Spring 2012 Southeast Region Inter-CHNA Leadership ConferenceInter-CHNA Statement of Purpose:The mission of the Inter-CHNA is to bring forward the voice of public health in our communities and to broaden the scopeand definition of public health by providing support, education and opportunities for networking, as well as buildingcollaboration, problem-solving, influencing policy, finding and developing resources and sharing best practices that aid inpromoting CHNA work around health disparities, health equity and social determinants of health.9:00am-9:30am – Registration and Refreshments (Coffee, Juice, Tea)9:30am-10:00am – Welcome and Overview for the Day10:00am-12:00pm – Morning Workshop Sessions -Session 1: Marketing and Branding -Session 2: Policy and Advocacy -Session 3A: Social Media 10112:00pm-1:00pm – Networking and Lunch1:00pm-3:00pm – Afternoon Workshop Sessions -Session 1: Marketing and Branding -Session 2: Policy and Advocacy -Session 3B: Social Media 2013:00pm-3:30pm – Networking
  2. 2. Inter- Southeast Region Inter-CHNA Greater Brockton • Greater New Bedford • Greater Taunton Greater Fall River • Greater Plymouth • Cape & Islands Breakout Sessions1. Marketing and Branding - Conor Yunits-Liberty Square GroupThe keys to a strong marketing and branding campaign are understanding your audience and knowingyour purpose. Who are you trying to reach? What do you want them to know? How do they receiveinformation? Why should they care? In this session, participants will discuss different audience types,the evolution of communications, and tools for effective messaging. Participants will break into groupsto consider different communication challenges and methods for resolving them. Finally, we’ll discussways CHNA members can implement these tools in order to more effectively market their efforts in thecommunity.2. Policy and Advocacy - Christine Johnson-Staub-CLASPDrawing on her advocacy and public policy experience in Washington, at the State House, and on CapeCod, Christine will engage workshop participants in a discussion about the keys to effective publicadvocacy for low-income and at-risk families: identifying clear policy goals, targeting and timingadvocacy efforts, and using data and personal stories to make your case. Participants will explore theiradvocacy priorities, and how to use available data and stories to craft an effective message that willmove their policy priorities to the top of their legislator’s list! Christine will also provide “advocacy101” tips about communication, relationship building, and strategy to help participants’ advocacy goalssucceed!3. Social Media - David Crowley-Social Capital Inc. (Laptop, Tablet or Mobile Internet DeviceRequired for participation in these workshops)Social Media 101 (A): This session is designed for those who are new to social media, and are in theearly stages of using it for their work. We will discuss why social media can be an important tool andreview the benefits and relevance of major social media platforms. The hands-on portion of the sessionwill focus on the basics of setting up and using a Facebook page. We will do a short hands-onintroduction to Twitter. Prerequisite: None required, but it would be helpful to at least have a personalFacebook profile account established prior to the session. However, if you need help with this, that canbe provided during the working time. Also, having access to a few digital photos from your organizationwould be helpful.Social Media 201 (B): This session is designed for those who have some experience using social mediain a professional context, who seek to increase their skill-base and understanding of how to leverage thetools to achieve their goals. The session will start by briefly reviewing the benefits of major social mediaplatforms for community work. David will discuss how to develop a social media plan, including how togenerate a consistent schedule of engaging content. We will discuss strategies for fostering engagementon Facebook, review and utilize features of the new Facebook timeline for pages format, and discusshow to use Facebook Insights to determine what is working and how to increase interaction. The sessionwill also cover basics of how to use Twitter effectively, including using Hootsuite as a management tool.David can also briefly touch upon other platforms that may be of interest to participants.
  3. 3. Inter- Southeast Region Inter-CHNA Greater Brockton • Greater New Bedford • Greater Taunton Greater Fall River • Greater Plymouth • Cape & Islands Presenter BiographiesConor Yunits, Senior Vice President, Liberty Square GroupConor Yunits is senior vice president for New Media & Public Affairs at the Liberty Square Group. At LSG,Yunits leads the firm’s communications and social media efforts for clients in various fields, including electedofficials, political candidates, financial service firms, biotech companies, labor unions, and industry associations.Yunits is also a noted political blogger. In 2009, Yunits created and authored, a blog thatfocused entirely on the special election to replace Senator Edward M. Kennedy. earnedrecognition across the region and in Washington, DC. His other political blogs and twitter presence have madeYunits a respected and well-read political pundit in Massachusetts. He previously served as director ofcommunications for the Greater Boston Chamber of Commerce, establishing a brand presence across radio,television, and social media platforms. Prior to joining the Chamber, Yunits was a legislative aide on BeaconHill, worked on a number of state and local political campaigns, and was a junior staffer at a Capitol Hill boutiqueconsulting firm. He is a graduate of The George Washington University and earned a Master of Science in PublicAffairs from the McCormack School of Policy Studies at the University of Massachusetts Boston. More onLiberty Square Follow Conor on Twitter @conoryunits.Christine Johnson-Staub, Senior Policy Analyst-Child Care and Early Education, CLASPMs. Johnson-Staub is a senior policy analyst on the Child Care and Early Education team at CLASP.Ms. Johnson-Staubs expertise is in the areas of systems building, design and implementation of qualityrating systems, child care subsidy programs and policy and technical assistance. She helps guideCLASPs state technical assistance as well as its work on financing and linking systems. Prior to joiningCLASP, Ms. Johnson-Staub consulted with public and private agencies across the country on policy andsystem development related to child care and early education. Ms. Johnson-Staub also spent timeproviding management and policy support to a large child care agency, and directing a Cape Codregional family support coalition. She has worked with state and federal legislative offices as well as avariety of public, private, and non-profit agencies. Ms. Johnson-Staub earned a masters degree in publicpolicy from The George Washington University, and a bachelors degree from the University ofCalifornia, Santa Cruz.
  4. 4. Inter- Southeast Region Inter-CHNA Greater Brockton • Greater New Bedford • Greater Taunton Greater Fall River • Greater Plymouth • Cape & IslandsDavid Crowley, President & Founder, Social Capital Inc.David Crowley is the President of Social Capital Inc. (SCI), which he founded upon returning to his nativeWoburn, Massachusetts. Since 2002, SCI has been a national leader in exploring how communities cansystematically, intentionally, weave stronger social fabrics connecting its members. SCI currently operates in 10Massachusetts communities, and is working on a new national Civic Communication Corps based on its work.David was selected as a Social Innovator featured in the first Social Innovation Forum held in 2003 and featuredin Commonwealth Magazine in 2004.David has a long track record of leadership activities in the field of civic engagement and social capital. Hechaired the program committee for the successful Mass. Civic Engagement Summit held in 2007. Prior to startingSCI in 2002, David served as Executive Director of Generations Incorporated for six years, expanding theorganization to become a national leader in intergenerational programming. He also started and directedKentucky Community Service Commission.David graduated from Harvard University in 1991, with a concentration in Government. He was a member of theLeadBoston class of 2000.Learn more about SCI’s work at and follow on Twitter @socialcap.
  5. 5. Inter- Southeast Region Inter-CHNA Greater Brockton • Greater New Bedford • Greater Taunton Greater Fall River • Greater Plymouth • Cape & IslandsA Community Health Network is a local coalition of public, non-profit, and private sectors working together to buildhealthier communities in Massachusetts through community-based prevention planning and health promotion.The Massachusetts Department of Public Health established the Community Health Network Area (CHNA) effort in 1992.Today this initiative involves all 351 towns and cities through 27 Community Health Networks.Community Health Networks are committed to continuous improvement of health.Each of the 27 Community Health Networks collaboratively identifies local and regional health priorities, designscommunity-based prevention plans, and track success in achieving healthier communities. CHNA’s develop new healthimprovement projects as initial projects are completed.Community Health Networks may be guided in selecting health improvement projects by using the following approach: • Review the CHNA vision: healthier people in healthier communities in Massachusetts through community-based prevention planning and health promotion • Review the CHNA health status indicators and other health and community data • Identify, analyze and collectively prioritize health problems in the community. Examples of tools to assist this process include APEX-PH (Assessment Protocol for Excellence in Public Health), PATCH (Planned Approach to Community Health), Together We Can, and Healthy Communities • Identify current resources • Design strategies and develop an action plan to reduce leading health disparities • Establish a set of measurable outcomes to evaluate progress towards improved health • Work together to implement the action • Evaluate outcomes • Go on to the next health issueWhile each Community Health Network may have a different design and composition, all Networks function as frameworksfor the development of partnerships that enhance cooperation in developing a preventive, primary care health model in eachcommunityCommunity Health Networks are guided by the following principles: • Community Health Networks are committed to continuous improvement of health. • Community Health Networks are focused on tracking area health indicators and eliminating identified disparities. • Community Health Networks are community and resident based. • Community Health Networks are inclusive of key stakeholders in health improvement: residents, consumers, coalitions, communities of faith, local and state governments, businesses, and providers of community-based health, education, and human services. • Community Health Networks are reflective of the age, racial, ethnic, gender, sexual orientation, and linguistic diversity of the area. • Community Health Networks are working partnerships among the Department of Public Health, residents, consumers, coalitions, local service providers, local and state governments
  6. 6. Inter- Southeast Region Inter-CHNA Greater Brockton • Greater New Bedford • Greater Taunton Greater Fall River • Greater Plymouth • Cape & IslandsCHNA 22: Greater Brockton Community Health NetworkServing the communities of Abington, Avon, Bridgewater, Brockton, East Bridgewater, Easton, Holbrook, Stoughton, WestBridgewater and Whitman.Meeting Schedule: First Friday of every month from 8:45am-10am Stonehill College (Roche Dinning Hall –Cleary Commons) – 320 Washington St. EastonContact Info: Caitlyn Slowe (Coordinator) –, 508-385-2350 x269Website: www.chna22.orgCHNA 23: South Shore Community Partners in PreventionServing the communities of Carver, Duxbury, Halifax, Hanover, Hanson, Kingston, Marshfield, Pembroke, Plymouth,Plympton and Rockland.Meeting Schedule: Second Wednesday of each month from 8:30am-10am Jordan Hospital (Funkhouser Conference Room) – 275 Sandwich St. PlymouthContact Info: Caitlyn Slowe (Coordinator) -, 508-385-2350 x269CHNA 24: Greater Taunton Health and Human Services CoalitionServing the communities of Attleboro, Berkley, Dighton, Lakeville, Mansfield, Middleborough, North Attleboro, Norton,Raynham, Rehoboth, Seekonk and Taunton.Meeting Schedule: Third Tuesday of each month from 9am-10:30am. Bristol Plymouth Regional Technical School (Silver Platter Café) – 940 County St, TauntonContact Info: Amanda Decker (Vice-Chair) - amanda@middleboroyouthadvocates.comWebsite: www.chan24.netCHNA 25: Greater Fall River Partners for a Healthier CommunityServing the communities of Fall River, Somerset, Swansea and Westport.Meeting Schedule: Second Friday of each month from 8:30am-10am SSTAR Training Room - 400 Stanley Street, Fall RiverContact Info: Wendy Garf-Lipp (Chair) -,Website: www.gfrpartners.comCHNA 26: Greater New Bedford Allies for Health and WellnessServing the communities of Acushnet, Dartmouth, Fairhaven, Freetown, Marion, Mattapoisett, New Bedford, Rochester andWareham.Meeting Schedule: First Thursday of each month from 9am-10:30am DPH Southeast Regional Health Office – 1736 Purchase St. New BedfordContact Info: Elizabeth Leatham (Coordinator) –,Website: www.gnballies.orgCHNA 27: Cape and Islands Community Health Network AllianceServing the communities of Aquinnah, Barnstable, Bourne, Brewster, Chatham, Chilmark, Dennis, Eastham, Edgartown,Falmouth, Gay Head, Gosnold, Harwich, Mashpee, Nantucket, Oak Bluffs, Orleans, Provincetown, Sandwich, Tisbury,Truro, Wellfleet, West Tisbury and Yarmouth.Meeting Schedule: Second Thursday of each month from 9am-11am Barnstable Superior Court House (Rm 11/12) – 3195 Main St. BarnstableContact Info: Beverly Costa-Ciavola (Chair) - beverly@capecoalition.comWebsite:
  7. 7. Inter- Southeast Region Inter-CHNA Greater Brockton • Greater New Bedford • Greater Taunton Greater Fall River • Greater Plymouth • Cape & Islands Massachusetts Department of Public Health Determination of Need Factor 9 | Community Health Initiatives IntroductionThe Determination of Need (DoN) Program promotes the availability and accessibility of cost effectivequality health care services to the citizens of Massachusetts and assists in controlling health care costs.DoN was established by the Legislature in 1971 to encourage equitable geographic and socioeconomicaccess to health care services, help maintain standards of quality, and constrain overall health care costsby eliminating duplication of expensive technologies, facilities and services. The DoN program receivesapplications from health care facilities planning substantial capital expenditures or substantial change inservices. It is the responsibility of DoN to evaluate proposals and make recommendations to the PublicHealth Council members who then approve or disapprove the expenditures and/or new services. TheDoN program reviews applications using specific standards and guidelines.The DoN regulation (105 CMR 100.000) requires that applicants include plans for the provision ofprimary care and preventive services, known as Community Health Initiatives (CHIs). Applicantsdevelop CHIs in cooperation with the MDPH Office of Healthy Communities. The Public HealthCouncil must approve CHIs as part of the DoN process. MDPH provides policies, procedures, andguidance for the development of CHIs in a document from which this summary is extracted(“Determination of Need Factor 9, Community Health Initiatives, Polices and Procedures, 2009”.Massachusetts Department of Public Health, Office of Healthy Communities) Applicable RegulationThe Determination of Need primary and preventive health care services and community contributionsreview factor is required under 105 CMR 100.533(B)(9) and described under 105 CMR 100.551(J) asfollows: (1) the holder [of an approved DoN] shall expend, over a five-year period (or other period approved by the Department) an amount reasonably related to the cost of the project, for the provision of primary and preventive health care services necessary for underserved populations in the project’s service area (or other area approved by the Department) and reasonably related to the project, in accordance with a plan submitted as part of the application process (see 105 CMR 100.533(B)(9)) and approved by the Department; and (2) the holder shall file reports with the Department detailing compliance with its approved plan, and to the extent practicable, an evaluation of the health effects thereof. The frequency, content and format of such reports shall be established by the Department.Note: the Community Health Initiatives (CHI) program is commonly referred to as “Factor 9,” since it isrequired under section 9 of subsection 100.533(B) of the Determination of Need regulation.
  8. 8. Inter- Southeast Region Inter-CHNA Greater Brockton • Greater New Bedford • Greater Taunton Greater Fall River • Greater Plymouth • Cape & Islands Customary Contribution and Expenditure PeriodThe customary contribution for Community Health Initiatives is five percent of the approved MaximumCapital Expenditure for a DoN project. The total approved CHI expenditure is normally divided forallocation in even amounts over a five-year period from date of commencement of the approved project.Longer or shorter periods and uneven annual allocations may be negotiated. CHI expenditures maycommence concurrent with start-up operations of completed DoN projects or upon Public HealthCouncil approval of DoN applications. The Department may occasionally negotiate discounts for largeprojects that begin CHI payments upon approval of DoN applications. Although the regulation permitswaiver of the requirement, the Department has never waived the CHI for applicable projects. Program Purpose & PrinciplesThe Community Health Initiative (CHI) program is intended to foster collaborations between applicantinstitutions and community-based partners to improve the health status of vulnerable populations and tobuild community capacity to promote social determinants of good health.The CHI program supports Healthy Communities principles expressed in documents such as the OttawaCharter for Health Promotion,1 the U.S. Department of Health and Human Services guide to “HealthyPeople in Healthy Communities,”2 and the World Health Organization report, Primary Health Care:Now More than Ever.3 In brief, these authorities agree that population health requires social justice andattention to the full range of issues upon which good physical health is based, including personal safety,a healthy environment, employment and income security, and affordable access to high quality food,housing, education, transportation, and health care services that focus on the prevention of injury anddisease.The CHI program embraces a broad definition of health, including physical, mental, and social well-being. Since health is influenced by the inter-relationships of social, environmental, and economicfactors, good health requires that people are able to exercise personal and collective power over theconditions that influence their well being. CHI expenditures are therefore directed not only to supporteffective health services, but also to build sustainable capacity for community health promotioninvolving broad-based cooperation among public and private sector institutions, organizations, leaders,and residents.1 Available at Available at Available at
  9. 9. Inter-Southeast Region Inter-CHNAGreater Brockton • Greater New Bedford • Greater Taunton Greater Fall River • Greater Plymouth • Cape & Islands