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Charisma
• Charisma is a positive and compelling
quality that makes many others want to
be led by the person who has it.
• Charismatic leaders use impression
management to cultivate their
relationships with group members.
• Much of the impact of charisma is based
on the positive affect (emotion) the
charismatic leader triggers among the
group members.
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CharismaticTactics
• Metaphors, Similes and Analogies
• Stories and Anecdotes
• Contrasts
• Rhetorical Questions
• Three Part Lists
• Expressions of Moral Conviction
• Reflection of Group’s Sentiments
• The setting of High Goals
• Conveying Confidence in High Goals
• Animated Voice
• Facial Expressions
• Gestures
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SpeechPractice
• Divide the speech between members of your team
• Have each person read their portion of the speech out loud
• Brainstorm and practice applying 2-3 of the tactics to your portion of the speech
• Have each person give their part of the “new and improved” charismatic version
• Provide feedback about what went well and how tactics could be improved
• Have each person give their part one final time – really amp up the charisma!!
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GroupDiscussion
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• What was difficult about this task for you and why?
• What tactics worked best for everyone?
• Imagine your Leading for Impact project team had to start recruiting others
to your cause. Think about the tactics we’ve learned and create a
compelling, 1-2 sentence vision for what it is your team is coming together
to solve. Be prepared to share with the class.
(Remember as you read in your text: A mission is a purpose, and reason for being, whereas a vision is a
picture or image for the future you seek to create).
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Week3Prompt
• This week in class you were asked to present your
team's mission and objectives charismatically in a
face-to-face setting. But in today's world, a lot of
communication happens online through social media.
Find an example of a charismatic social media post
and discuss what about the post inspires you? How do
you think charismatic tactics in social media might be
different than charismatic tactics in person?
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Editor's Notes
Use this slide to mention that delivery tactics can be learned. People practice their speeches all the time.
and after your gallery walk and viewing everyone’s pictures --