Message & Media: Marketing for Small Community Based Nonprofits

Message & Media: Marketing Your Small Community-Based Nonprofit Presented by Kivi Leroux Miller for the United Way Agencies of Davidson County, North Carolina

Enough Me, How About You? ,[object Object],[object Object],[object Object],Flickr: Zen

Running a Nonprofit is Hard So is Finding Funding and Supporters

Focus on . . . . ,[object Object],[object Object],Flickr: Eszter

Your Message: What You Say ,[object Object],[object Object],[object Object],Flickr: Zoomar

Match Game – Who Said This? ,[object Object],[object Object],[object Object]

Who Are These Groups? ,[object Object],[object Object],[object Object]

Who Are These Groups? ,[object Object],[object Object],[object Object],MISSION STATEMENT LANGUAGE NORMAL PEOPLE DON’T UNDERSTAND

1. What Does Your Nonprofit Do? ,[object Object],[object Object],[object Object],[object Object]

2. Three Most Important Things ,[object Object],Flickr: downing.amanda

2. Three Most Important Things ,[object Object]

3. Your Best Stories ,[object Object],[object Object]

So Who Is This Guy in Your Nonprofit’s Best Stories?

Your Message is Right if . . . ,[object Object]

So You Have Your Messages ,[object Object],Flickr: mandj98

Your Media: How You Say It ,[object Object],[object Object],[object Object]

1. Giving is Always Personal . . . Let me out of here!

. . . So Get Personal When Asking! ,[object Object],T-shirt from zazzle.com

2. Feed Your Biggest Fans Flickr: brendio You rock! Let us help you!

Give SWAG to Spread the Word ,[object Object],[object Object],[object Object],Flickr: omar chatriwala

Let People Raise $ and Friends for You

You Are Already Online Whether You Know It or Not!

3. Build Your Lists and Use Them! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flickr: fuzzyjay

What a Real Marketing Genius Says You Should Do . . . ,[object Object]

What Do You Get Out of It? Flickr: shira golding

Do Not Fear Failure. Instead . . . ,[object Object],Flickr: hoyasmeg

Want More? Try the Webinars ,[object Object],[object Object],[object Object],[object Object]

You’ll find a copy of this presentation and additional resources at NonprofitMarketingGuide.com/davidson

Message & Media: Marketing for Small Community Based Nonprofits

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Message & Media: Marketing for Small Community Based Nonprofits