What happens when a Tweet goes viral? We set about with the audacious goal for this webinar to unravel the great social media mystery of virality: Figuring out the formula for Twitter’s most successful Tweets. Better yet, we’ll share the formula for WWF-UK's most successful Tweet so that marketers can repeat the process everywhere.
3. How we got here.
Looking for Spark speakers?Yes indeed!Damn you carbon budget!WiFi to the rescue!
4. Why Tweets go viral
Psychological ingredients of viral Tweets
Today’s Agenda.
WWF Success Story
What we did
Why it worked
Lessons we learnt
Q&A
5. (Housekeeping)
Rules Help Control the Fun!
- Monica Geller
Audio
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quality.
Recording & Slides
Available on-demand and sent to
you in tomorrow’s FUP e-mail.
Questions
Q&A in real time and live at the
end of the webinar.
Chat
Communicate with others for the
duration of the webinar.
Social
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Survey
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feedback upon exiting the webinar.
9. Recurring themes continue to
appear in many Tweets.
They are strong initial traction.great content.catered for retweets.posts targeted for everyone.
11. Strong initial traction.
Stage 1: Tweet in front of a small sample of followers.
Stage 2: If Tweet performs well in this sample, it gets put higher on the feed
for the rest of your followers.
Stage 3: If the Tweet performs well with all followers, it will appear in their
follower’s feeds.
Stage 4: If the success continues, it spreads further and further.
16. 1. Use self-explanatory images so
the message is easily understood
Try asking these three
questions:
1. Would this image make sense
with no caption at all?
2. Does this image contain
relevant or insightful content?
3. Would I share this content
myself on Twitter?
Explanatory Abstract
17. People share to entertain friends
and family
People share to express personal
feelings or beliefs
2. Choose a relatable and insightful topic
that your audience will naturally share
18. 3. Piggyback on trending and newsworthy
topics (that are already on people’s minds)
19. 4. Add a wow factor to stimulate the brain:
Download handbook. Read article.
20. 5. Pay attention to timing
Peak times and days for maximum
engagement on posts exist across all
major networks. Read article.
6. Always strive to add value
Your Tweets need to be useful,
informative and generally add value in
the eyes of your followers.
35. AND BEYOND
• 54% of donations from people new to
WWF
• 81% of petition signatures from people
new to WWF
• 60k new social media followers
• New influencer support
• Uplift on brand tracker