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IDEA CELLULAR
Presented by: Group 1
INTRO
 Found in 1995
 Based in Mumbai, Maharashtra
 3rd largest on subscriber based.
 193 million subscribers
 Chairman Kumar Mangalam Birla
 Revenue , 5.5 billion dollar
HISTORY
 1995 merged with tata sons At & T wireless.
 Merged with Vodafone
 Completed by March 2019
OPERATIONS
 Last 3years-market share 33%
 Conquered 1/3 of incremental market
 3G services in 2011
 Launched 4G LTE in 350cities
MISSION
 We will delight our customers while meeting their
individual communication needs anytime anywhere.
VISION
 To develop an integrated supply chain focusing on
maximizing the return on our spend and assets to
efficient information systems supported processes,
making its supply chain a benchmark across industry.
VALUES
 Integrity
 Commitment
 Passion
 Seamlessness
 Speed
THANK YOU

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