2. In 1984, Sunil Mittal started assembling push-button phones in India.
Bharti Airtel Limited commonly known as Airtel, is an
Indian telecommunications Services Company headquartered at New Delhi,
India.
It operates in 20 countries across South Asia, Africa and the Channel Islands
Airtel has GSM network in all countries in which it operates,
providing 2G, 3G and 4G services depending upon the country of operation.
Airtel is the largest mobile operator in South Asia and the third largest in the
world with a 303 million subscriber base company.
Largest Private Integrated Telecom Company in India.
Largest & Fastest Growing Wireless Operator in India.
Largest Telecom Company listed on Indian Stock Exchange.
3.
4. Empowering People - to do their best
Being Flexible - to adapt to the changing environment and evolving
customer needs
Making it Happen - by striving to change the status quo, innovate
and energize new ideas with a strong passion and entrepreneurial
spirit
Openness and transparency - with an innate desire to do good
Creating Positive Impact – with a desire to create a meaningful
difference in society.
5.
6. STRENGTH:-
1. Largest Telecom Player in India.
2. Pan India Presence
3. Strong Financials
WEAKNESS:-
1. Outsourcing of Core Systems
2. Lack of emerging market investment
opportunity
OPPORTUNITIES:-
1. Bharti Infratel – Cutting Down cost in
Rural area
2. Match Box Strategy – Scale of
Penetration
3. Low Broadband Penetration, Rural
Telephone.
THREATS:-
1. India centric – Major revenues from
India
2. Intense Competition & Shortage of
Bandwidth
7. Airtel needed to find a way to focus on developing new services that could set
it apart from the competition and strengthen its customer relationships.
Bharti Airtel’s other big challenge was the need to make the major investments
in IT infrastructure required to service its rapidly growing base of subscribers.
Getting a Disproportionate Share of New customers.
Build trust- lead simplification of tariff, customer touch points.
Build Capability to Make Scale an Advantage.
Thus, under MNP, a subscriber will have the option of retaining the same
phone number issued by the old operator even with the new operator.
Build Relevance for its products and services- Network & affordability.
8. Pricing: Depending on the market conditions/ competitors from cellular
service providers and also to suit local conditions, there should be flexible
pricing mechanism( either at central or local level.)
Improvement in technology: Airtel should immediately shift to third
generation switches by replacing its c-dot switches. This will improve the
quality of service to desired level and provide simultaneous integration
with the nationwide network. The special distribution of the transmission
towers should be increased to avoid “no signal pockets”.
Increased Focus: It should increase focus on low end customers.
9. IT IS THE BIGEST BRAND AND EVERY PEOPLE KNOW ABOUT
AIRTEL .
AFTER TAKING INTERVIEW OF CUSTMER THEY WERE LOOKING
VERY SATISFIED WITH THE AIRTEL SERVICE .
AIRTEL SALES ALSO GOOD AND RETAILER TOLD THAT HE
SELLS AROUND 50 SIMS IN A MONTH .
3G SERVICES ALSO GOOD IN COMPARISON TO OTHER BRANDS .
