7-p’s-of-telecom-industry

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7-p’s-of-telecom-industry

  1. 1.  The rapid growth in Indian telecom industry has been contributing to India‟s GDP at large. Privatization was gradually introduced, first in cellular and basic services, followed by value added services. Upcoming services such as 3G and WiMax will help to further augment the growth rate.
  2. 2.  Indian mobile users to touch 993 mn by 2014. Tel cos add 59mn users in Jan- Mar High-speed net subscribers to touch 275mn in India by 2015.
  3. 3. The country‟s total mobile user base 635.51 million at the end of June 2010 Additions in June 2010 Total subscriberbaseIncreased user base from MayReliance Communications 2.8 million 110.8millionVodafone Essar 2.7 million 109millionTata Teleservices 2.3 million 72.5millionIdea Cellular‟s 2.1 million 68.8 millionMTNL (Mumbai and Delhi ) 43,000 5.2 millionEtisalat DB 8,000Flat increase from MayBSNL 1 million 72.6 millionAircel added 1.6 million 41.6 millionBharti Airtel 3 million 136.6 millionReduced user base from MayUninor 1 million 6 millionSTel 93,000
  4. 4. • Pre-paid• Post-paid• Blackberry Wireless Handheld• Value Added Services (VAS)
  5. 5.  Instant Balance Enquiry 24Hr recharge Facility Caller line identification Call divert, Call wait & Call Hold Multimedia messaging service (MMS) Live Portal SMS based Information Service
  6. 6.  Features like chat, games, ringtones video clips etc. On-the-move information service. Black list callers. Social Products.
  7. 7.  World’s cheapest price rates. Customer based pricing strategies. Flexible pricing mechanism Controlled by TRAI. Monthly price plans are available. Rewards on the usage.
  8. 8.  Bharti Airtel is one of the leading alternative providers of telecommunications services in India, and among the top ten global carriers offering services in 17 other countries, particularly in Africa. Telecom service provider has wide and extensive presence even in the remotest areas. Telecom service provider has Customer Care Touch Points. Distributors like E.g. Paan shops, grocery stores, chemists, outlet etc.
  9. 9.  Service providers now also have customer assistant stores like Vodafone store, idea showrooms etc. Customers are able to see and handle products they consider to buy. People are on hand to ensure customers needs are matched with the right product to explain the different options available.
  10. 10. Promotion Start its Promotion during the IPL season 2. To communicate the value added services. ZooZoos had low cost costumes, real people. 30 advertisements cost only Rs 3 Crores. 20-30 sec long. No celebrity endorser - No associated risks and costs.
  11. 11.  “Do not disturb” policy. It was also promoted to communicate the Value added service. To choose the best available product/service. Ambassadors are R. Madhavan and Vidya Balan.
  12. 12.  Idea of „Participative Management‟. Two-way communication is encouraged between government and public. „Mobile is a life-transforming tool for millions. It changes lives!‟ Ambassador is Abhishek Bachchan.
  13. 13. • SMS and Calling Service • GPRS and Internet Service• Value Added Service • MMS Service
  14. 14.  Total depend on employees. Employee delight focuses. Dedicate and passionate workforce. Reward and Recognition. Focused on health and safety performance. Employee engagement.
  15. 15.  Process for services is very easy and customer can avail it very easily. Each service provider has a customer support no. which can be dialed from anywhere in India.
  16. 16. Physical Facilities• SIM cards, Recharge Vouchers.• Service outlets.• Digital TV services.
  17. 17. Physical Environment & Social Settings• Around 40 Vodafone Mini Stores in Mumbai Region• 25 Airtel Relationship Centers in Mumbai Region

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