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Puma

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Kiran Kurian Philip
Kiran Kurian Philip

Puma

Business
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INDUSTRY ANALYSIS PRESENTED BY GROUP 4
TYPE SOCIETAS EUROPAEA INDUSTRY CLOTHING AND CONSUMER GOODS MANUFACTURER FOUNDED 1948 69 YEARS AGO FOUNDER RUDOLF DASSLER HEAD QUARTERS HERZOGENAURACH,GERMANY REVENUE 3.387 BILLION (END 2015) OWNER KERING PRODUCTS FOOTWEAR,APPAREL,ACCESSORIES,SP ORTS WEAR,SPORTS EQUIPMENT NUMBER OF EMPLOYEES 11,351(END 2015) WEBSITE www.puma.com
MISSION To bring the finest technology equipments and services to the world.
VISION Our company philosophy has always focused on customers satisfaction with uncompromising integrity.
PUMA CORE VALUES Design innovation and inclusiveness, and communicated through all customer touch points,from products to distribution to marketting.
PUMA STRATEGY Puma aims expansion both in the wholesale and in its own retail business.Additional goal is to terminate the major distribution licences and to consolidate the business.
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Puma

  • 2.
  • 3. TYPE SOCIETAS EUROPAEA INDUSTRY CLOTHING AND CONSUMER GOODS MANUFACTURER FOUNDED 1948 69 YEARS AGO FOUNDER RUDOLF DASSLER HEAD QUARTERS HERZOGENAURACH,GERMANY REVENUE 3.387 BILLION (END 2015) OWNER KERING PRODUCTS FOOTWEAR,APPAREL,ACCESSORIES,SP ORTS WEAR,SPORTS EQUIPMENT NUMBER OF EMPLOYEES 11,351(END 2015) WEBSITE www.puma.com
  • 4. MISSION To bring the finest technology equipments and services to the world.
  • 5. VISION Our company philosophy has always focused on customers satisfaction with uncompromising integrity.
  • 6. PUMA CORE VALUES Design innovation and inclusiveness, and communicated through all customer touch points,from products to distribution to marketting.
  • 7. PUMA STRATEGY Puma aims expansion both in the wholesale and in its own retail business.Additional goal is to terminate the major distribution licences and to consolidate the business.