Titan industry analysis

1. INDUSTRY:LIFESTYLE
Presented BY Group 1

2. LIFESTYLE INDUSTRY
 Operates on a persons emotional and
public status
 Invokes inner desire for public acceptance
 Consumer self expression
 Perceived brand value

3. MARKET
 NET WORTH-2014: 14 billion USD
 EXPECTED WORTH 2025: 70 billion USD
 INDIA-2017: 3,94,000 CRORE
 GROWTH RATE: 12%

4. INTRODUCTION
 Titan was set up in July 1984, by Xerxes Desai.
 Revenue:119 billion rupees[2015]
 Employees:7560
 A joint venture between the Tata group and the Tamil
Nadu Industrial Development Corporation
 Titan is the world’s sixth largest, integrated
manufacturer-brand for watches.
 Over 60% share in the domestic market
 Main Watch production in Hosur near Bangalore.
 Watch assembly plants at Dehradun, Baddi, and
Roorkee
 Investment of US$150 million in a 450,000 sq.ft. state-
of-the-art facility

5. VISION
 To be a world class , innovative and progressive
organization and to build India’s most desirable
brands.
MISSION
To create wealth for all the stakeholders by
building highly successful businesses based on a
customer centric approach, and to contribute to
the community

6. HISTORY
 In 1984 the company was incorporated on
26th July at Chennai.
 In 1992 an MOU was signed with Casio
computer company of Japan to
manufacture 2million digital and Ana-
digital watches.
 In 1992 over 150 models were introduced.

7. AWARDS
 The Watch Division won the coveted JRD
QV (Malcolm Baldrige) Award in 2006.
 India’s most admired consumer durables
company having the most trusted brand -
TITAN.
 President of India Award for best employer
of the physically challenged

8. TARGET
 DEMOGRAPHIC:
Age: 6-11, 12-19, 20-34, 35-49, 50-64, 65+
Gender: Male, Female
Occupation: Professionals, Retired, Students,
Homemakers, Sportsmen
Social Class: Working Class, Middle Class, Upper
Middle Class, Lower Upper, Upper Uppers
 PSYCHOGRAPHIC:
Lifestyle: Culture- Oriented, Sports- Oriented,
Outdoor- Oriented
Personality: Gregarious, Ambitious

9. SEGMENTATION
 Titan has segmented the market on the basis of the following
variables: Demographic (age and social class), Psycho graphic
(lifestyle and personality), Behavioral (benefits and occasions),
Geographical (region)
 The first consisted of the high income/ elite consumers who were
buying a watch as a fashion accessory. They were also willing to
buy a watch on impulse. The price tag did not matter to this
segment. The price range between Rs.20, 000 and Rs.1 lakh.
 The next segmented consisted of consumers who preferred some
fashion in their watches but to them price did matter. The price
range between Rs.500 and 700.
 The third segment consisted of the lower income consumers who
saw a watch mainly as a time keeping device and bought mainly
on the basis of price. The price range between Rs.350 and 500.

10. SPECIAL PRODUCTS:
 TITAN EDGE(worlds thinnest watch)
 NEBULA(for women)
 TITAN-WWF(association with WWF for
nature)

11. TAGLINE: BE MORE
FAST TRACK TAGLINE: HOW MANY DO YOU HAVE?

12. MARKET SHARE

13. CONCLUSION
 In the lifestyle industry, TITAN is one of
the most trusted and growing watch brand
around the globe, especially INDIA.

14. THANK YOU!!!