Reebok

1. INDUSTRY ANALYSIS
GROUP 5

3. INTRODUCTION
• Founded on 1958; 59 years ago Bolton, England
• Founded by Joe & Jeff Foster
• Headquarters at Canton , Massachusetts , US
• Products are Sports clothing , Footwear
• Parent company is Adidas (2005 to present)

4. PRODUCTS
 Reebok bags
 Reebok shoes
 Reebok Sunglass
 Reebok Tracksuit
 Reebok T-shirt
 Reebok Wrist watch

5. MARKETING STRATEGY
Finding a niche in an established market
Give the customers a voice
Organizing consumer focused events

6. CHARITY WORKS
“ Build our kid’s success…… ”

7. Vision
 Fulfilling potential

8. Mission
 Always challenge and lead through creativity

9. THANK YOU