This document provides information about Bharti Airtel, India's largest telecommunications company. It discusses Airtel's history, founding in 1995, operations across India, mission to win customers for life, and strategic business units including mobile, telemedia, and enterprise services. The document also mentions Airtel's acquisitions of other companies like Zain, Telenor India, and Tikona's 4G spectrum to expand its operations and competitive position in India.

2. Hello!
I am JEESON JOSHY
MBA (B)
17MG302041
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3. 3
Company Background
Established in 1995 by Sunil Bharti Mittal, currently the Chairman and
MD of Airtel
Telecom giant Bharti Airtel is the flagship company of Bharti
Enterprise
Bharti Airtel Limited, (commonly known as Airtel), is India’s largest
integrated and the first private telecom services provider with services
in all the telecom circles
Bharti Airtel is structured into three strategic business units - Mobile
services, Telemedia services, Enterprise services and Digital TV
services*
The mobile business provides mobile & fixed wireless services using
GSM technology

4. 4
Mission
Hungertowincustomersforlife.
VISION
Ourvisionistoenrichthelivesofourcustomers.Our
obsessionistowincustomersforlifethroughan
exceptional experience.
VALUES
We aimtoworktowardsourvision,drivenbyour
valuesofAIR- Alive,Inclusive &Respectful.

5. HI STOR Y
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6. HISTORY
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2015 Airtel plans to invest 60,000 croreinorder to enhance the mobile
network coverage of the company. As being the second largest
telecommunication service provider of the company.
2016 Airtel focuses on green network initiative by transforming 40,000 towers in
india.
2017Bharati Airtel acquired Tikona networks 4G business.
Also it acquired Telenor.

7. Logo
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8. 8

9. 9
Mergers and acquisitions
Zain
Telecom Seychelles
Wireless Business Services Private Limited
Augere Wireless
Telenor India
Tikona 4G spectrum

10. 10
Competitors

11. ACTIVITY -1
BRAND NAME : Airtel
LOGO AND SYMBOL :
CHARACTERS : Nill
SLOGANS : Touch tomorrow and the good life.
JINGLES : Airtel signature tune
PACKAGING :Sim card packaging
URL: www.airtel.in 11
Brand Elements

12. 12
Options Brand
name
Logo Slogan Jingle Character Packaging Url
Memorability       
Likability       
Meaningfulness       
Transferability       
Adaptability       
Protect ability       
ACTIVITY -2

13. 4G
A.R.
RAHMAN
13
JINGLE
CALLING
RED
COLOUR
FRIENDS
DATA
STRONG
NETWORK
HIGH
PRICE
ACTIVITY -3
Brand Association

14. Brand knowledge
1. What comes to your mind when you hear cheapest connection network ?
2. Which connection is known as high speed 4G connection ?
3. Name the connection which is famous for “16 state ,600 million people, one service
provider?
4. What comes to your mind when you hear the jingle of A.R.Rahman?
14
ACTIVITY -4

15. Respondent – Hari
1. Jio -9
2. Jio -8
3. Airtel -8
4. Airtel -7
Total =32/4=8
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Responents points :
Airtel -10
Jio-9
Idea -8
Bsnl -7
Any other -6

16. ACTIVITY -5
Attribute oriented approach
Attributes Airtel Jio Idea Bsnl
Connectivity 8 9 6 5
Best offer 7 9 4 3
Price 7 9 7 5
Cheap 7 9 6 5
Network
coverage
8 8 7 6
Total 37 44 36 24
Average 9.25 11 9 6

17. 17
ACTIVITY -6
Price premium method
Operator Price Data pack / validity
Airtel 399 1 gb /84 days
Jio 399 1.5 gb /84 days
Idea 459 1.5 gb /84 days
Bsnl 98 1.5 gb /26 days

18. 18
ACTIVITY -7
Market capitalization
Market capitalization of Baharat
Airtel is around 1.28 trillion

19. 19
Wide products
Wide
Network
Limited products
Limited
Network
Airtel
Vodafone
Idea
Tata docomo
Jio
Bsnl
videocon
ACTIVITY -8
Perceptual mapping

20. Brand positioning statement
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At airtel , we always put you at the heart of what we do. We strive to enhance
yours experience with us and build a lasting relationship with you by
delivering better results every time and this reflects in our mission too. Bharti
Airtel limited is a leading integrated telecommunication company with
operation in 20 countries across Asia and Africa .

21. Thanks!
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