The document discusses font design conventions for the horror film trailer "Mirage" and receives audience feedback. Specifically, it covers: 1) Common horror trailer fonts use white text on a black background, capital letters, and a bold, simplistic style. 2) These design choices symbolize themes of death, subversion of normality, and the power of supernatural elements. 3) Based on testing different fonts and styles on trailer text, the audience preferred the "Centaur" font over others as it best suited the supernatural genre.

1. Font ideas for Mirage

3. • I have spent some time looking at the fonts a
trailer uses. I have discovered the following
conventions:
• White on black
• Capital letters
• Bold font
• Simplistic

4. White on Black
• The connotations of the colour white are ghostly, white
is the colour associated with death – it is a colour that
symbolises life has left the body and is associated with
funeral flowers. It therefore suits a supernatural genre
• The black background symbolises emptiness and the
feeling of being lost as well being associated with
funerals
• The contrast of white on black symbolises the contrast
between life and death
• On my first draft I decided to use red on black, since it
represents blood, but I decided to change this since it
is more suited to a slasher genre

5. Capital letters
• Horror films work on subverting our understanding of
the world, particularly about life and death. They push
us to confront a different version of reality that we are
not comfortable with.
• The use of capital letters for the title reflects the
subversion of normality, we usually use capital letters
at the beginning of names or sentences.
• In ‘the ring’ the director follows this convention but
does it the other way around by not using capital
letters.
• This is a convention I have already adhered to.

6. Bold and simplistic
• The boldness in the font represents the power of
these supernatural beings/happenings over the
main characters
• The simple font style represents the idea that
these events could occur to normal everyday
people. Horrors are set in everyday locations with
normal characters, the simplistic font reminds us
of this
• In the 1st draft the font is simplistic yet delicate
and I will amend this to have a much bolder font
to reflect the power of the twin

7. Font ideas (KaiTi)
MIRAGE

8. Font ideas (Narkisim)
MIRAGE

9. Font ideas (Baskerville Old Face)
MIRAGE

10. Font ideas (Centaur)
MIRAGE

11. Audience feedback
• Out of all the feedback I received the
demographic said I should Centaur or
Baskerville Old Face (BOF) because KaiTi didn’t
look mysterious enough and Narkisim looks
like it wasn’t modern enough
• So to help me decide which font I would use I
tried the font on my billing block text

12. Font ideas (BOF)
Everyone has skeletons in their closet…
This year hers will break out…
And torment her

13. Font ideas (Centaur)
Everyone has skeletons in their closet…
This year hers will break out…
And torment her

14. Audience feedback
• After looking at the billing block people
preferred Centaur since it suits the
supernatural genre
• I can also change the font to bold to help the
conventions of a trailer