The survey responses from the target audience showed that 50% preferred the title "Mirage" while the other 50% preferred "Phantasm", but "Mirage" was chosen because its meaning would be clearer to audiences. For the trailer features, audiences most wanted to see a relatable main character. They also chose to keep the birthday scene opening based on audience feedback. When asked about other horror films, some responses mentioned "Sixth Sense" and "Oculus" but most said it did not remind them of other films. Feedback on the concept called it innovative, original, and different from other horror films.
2. TITLE
50% of the target audience
liked the title ‘Mirage’ the
other 50% liked the title
‘Phantasm.’ However we have
chosen to call the film
‘Mirage’ as the meaning will
be more apparent to the
audience.
3. FEATURES IN THE
TRAILER
The most important feature for the audience was having a
relatable character, followed by a large variety of locations
and lastly seeing the friends of the main character. Therefore
we have chosen to show the main character in most scenes
as she is one of the most significant features of the trailer to
the audience.
4. OPENING
As the audience like the trailer opening with the birthday
scene we have decided to keep it as such.
5. DOES THE IDEA REMIND
YOU OF OTHER HORROR
FILMS?
“Sixth Sense”
“Slightly of Oculus, but I haven't seen the film only
the trailer so I can't make close comparisons”
The other responses said that it did not remind
them of particular films they had seen.
6. WHAT DID YOU THINK
OF THE CONCEPT?
“Innovative and original. Liked the twist”
“I like the fairly complex idea which is still easy to
understand for the audience”
“Different from other horror films”
