SlideShare a Scribd company logo
1 of 4
Film Campaigns
By Kenny Musa
Film campaign
A film campaign is a campaign launched about or even for a
film. A film campaign can be made through the things such
as google, yahoo etc. without the company needing to
spend any money. Things such as websites, teasers and
website are used to make a film campaign. Film campaigns
can be involve things such as interviews, photos etc. A film
campaign is used to get people to know about the film and
to promote it. Whenever companies try to promote a film
, film campaigns are always involved so that the film can be
advertised in a various of different of different ways .Without
film campaigns, a lot of films wouldn't be able to sell as
much and that is why it is vital that film campaigns are not
only done but are done well.
Posters are also used a lot when it comes to film
campaigns. This allows the audience to have a brief look at
the film and what it may be about. It gives the audience an
brief idea of what type of film it is and when it may be
coming out. Posters are really useful and helpful for when it
comes to advertising a film and trying to get it to the public
eye. You never ever really see a new film coming out
without being shown through a poster of some sort
somewhere. Whenever a new big film is coming out, the
producers know how important it is and that is why you can
often see the paces some producers are going through to
get the film publicly advertised on posters. The posters tend
to advertise as much as they can within the small limit that
Trailers are
they have. used to campaign films. This is done a huge
amount due to the idea that it really helps promote a film
and it allows people to understand and establish what type
of film they would be watching. It gives them a little intake of
the film and gives them a choice to gain an opinion on
wherever they feel that they want to watch. Trailers are a
huge aspect when it comes to campaign new or existing
films. I know for myself that the only way for me to watch a
film is through seeing the trailer as it really allows me to
actually lm involves and what it is about. Without the trailer
it would be very hard for people to determine if they would
want to go and watch the film in the cinema.

Clothes can also be used for a
film campaign. Some people
decide to make clothes to try and
promote their films which
sometimes can be really useful.
This allows people to know their
is a new film and if they like the
products they are selling, people
tend to feel as if they would want
to watch it more. A lot of new
films may the film epically if it is
for a younger generation due to
the idea that they tend to like this
and wear them. As we know
clothes is one of the most
needed things, it is very useful
and tends to be successful when
used in a way to promote the film
. any people also use huge
M
billboard to promote their film.
Due to the idea that huge groups
can see it in their everyday life's.
Using billboards to promote their
film can be very useful and
handy due to the idea that so
many people will be seeing it on
a daily basis. Using billboards
are twice as big as posters so
they can be very helpful in
promoting as they surely can not
be missed and I believe this is
one reason that is particularly
used.
Overall Film campaigns can be
very helpful and useful and is a
vital aspect of what makes the
promoting of your film!
The dark knight Rises
To campaign this film, The
dark knight rises was put onto
billboards where over
thousands of people would
see. This enabled people to
look at this upcoming film and
gain an idea on wherever they
think they will like it based on
the picture. As it also stands
out, people wouldn't go by
without noticing it allowing to
gain more publicity. Some
people would see this on a
daily basis allowing it stick in
their hands.

The dark knight also used
things such as toys to
promote their film. This
allowed them to target at
a younger generation to
also felt involved with the
film.

The dark knight rises was also
put onto posters on the sides of
bus which allowed the public to
gain some knowledge that the
film was coming out and this
type of idea meant so many
people would see this film
poster due to the idea that the
buses would be driving to very
different places on a daily
places where people will then be
able to see the poster. This
poster allows people to see the
film on the outside of a bus. It
allows them to gain the
interpretation that it is very
important and shouldn't be
missed.

The dark knight rises even used
a website to promote their film.
This allowed them to show
people how they made the
film, who was included in the
film and much more. Website
use is a good way to promote a
film due to the idea that a lot of
people use web searching to
find out about the new films.

Items such as shoes had
pictures of the main character
so that people will start to be
more familiar with the
characters who are in the film
which may then make them
want to watch the film.

The tailor really allowed
people to gain a full
understanding of the film
and what it was about.
People were able to see
what type of people where
in the film , the director etc.
so that they know really
would be convinced or
satisfied with watching the
film. The trailer was a huge
success and did really help
them overall with the
campaign of their film

The dark knight rises used
things such as twitter, face
book to also promote their
film. Social networking
sites such as Twitter was a
very good way in which
The dark knight rises film
was promoted due to the
idea that it really got
people involved with he
film feeling excited!
Blair Witch Project

What was used? Archive
photos, police reports, interviews

Fight Club

What was used?
Video, Promotional
Website.

Wanted

What was used? Video

Snakes on a plane

Worst&Best viral campaigns
The dark knight rises

Cloverfield
What was used? Fan-made
trailers, poems, foreign
translations

What was
used?BelieveInHarveyDent.co
m, IBelieveInHarveyToo.com, W
hySoSerious.com, RorysDeathK
iss.com.

What was used?
Trailers, websites, mythology

More Related Content

What's hot

Question 2 A2
Question 2 A2Question 2 A2
Question 2 A2Dan Lane
 
Fda uk distribution guide
Fda uk distribution guideFda uk distribution guide
Fda uk distribution guideKofi Cheung
 
Evaluation alex drayton
Evaluation   alex draytonEvaluation   alex drayton
Evaluation alex draytonmightykits
 
Poster research
Poster researchPoster research
Poster researchrymel13
 
Trailer izzy
Trailer izzyTrailer izzy
Trailer izzyIN13419
 
Evaluation Question 3: What kind of media institution might distribute you me...
Evaluation Question 3: What kind of media institution might distribute you me...Evaluation Question 3: What kind of media institution might distribute you me...
Evaluation Question 3: What kind of media institution might distribute you me...ElliotKink
 
How we distributed our film opening
How we distributed our film openingHow we distributed our film opening
How we distributed our film openingleila17xx
 
Advertising assigment
Advertising assigmentAdvertising assigment
Advertising assigmentJamesPotts21
 
Evaluation question 5
Evaluation question 5Evaluation question 5
Evaluation question 5Frankie Knee
 
Film distribution 2
Film distribution 2Film distribution 2
Film distribution 2SamdeBruin3
 
Evaluation question three.
Evaluation question three.Evaluation question three.
Evaluation question three.evie webb
 
3 creative criitical reflection media
3 creative criitical reflection media 3 creative criitical reflection media
3 creative criitical reflection media MarthaRobb
 
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...Max Behan
 
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...Max Behan
 

What's hot (20)

Question 2 A2
Question 2 A2Question 2 A2
Question 2 A2
 
Fda uk distribution guide
Fda uk distribution guideFda uk distribution guide
Fda uk distribution guide
 
Marketing
MarketingMarketing
Marketing
 
Evaluation alex drayton
Evaluation   alex draytonEvaluation   alex drayton
Evaluation alex drayton
 
Poster research
Poster researchPoster research
Poster research
 
Trailer izzy
Trailer izzyTrailer izzy
Trailer izzy
 
Evaluation Question 3: What kind of media institution might distribute you me...
Evaluation Question 3: What kind of media institution might distribute you me...Evaluation Question 3: What kind of media institution might distribute you me...
Evaluation Question 3: What kind of media institution might distribute you me...
 
Cc2 final
Cc2 finalCc2 final
Cc2 final
 
How we distributed our film opening
How we distributed our film openingHow we distributed our film opening
How we distributed our film opening
 
Advertising assigment
Advertising assigmentAdvertising assigment
Advertising assigment
 
CCR2
CCR2CCR2
CCR2
 
Evaluation question 5
Evaluation question 5Evaluation question 5
Evaluation question 5
 
Film distribution 2
Film distribution 2Film distribution 2
Film distribution 2
 
Evaluation question three.
Evaluation question three.Evaluation question three.
Evaluation question three.
 
3 creative criitical reflection media
3 creative criitical reflection media 3 creative criitical reflection media
3 creative criitical reflection media
 
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...
 
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...
 
Newspaper article e2
Newspaper article e2Newspaper article e2
Newspaper article e2
 
Film distribution
Film distributionFilm distribution
Film distribution
 
E2
E2E2
E2
 

Similar to Film campaigns

Andreanna film marketing
Andreanna   film marketingAndreanna   film marketing
Andreanna film marketingmissforrester
 
Film marketing research #
Film marketing research #Film marketing research #
Film marketing research #BlakeG14
 
Cycles of a film
Cycles of a filmCycles of a film
Cycles of a filmRosielw
 
What kind of media institution might distribute your product q3
What kind of media institution might distribute your product q3What kind of media institution might distribute your product q3
What kind of media institution might distribute your product q3mediaworkforschool
 
Evaluation 2
Evaluation 2Evaluation 2
Evaluation 2037836
 
Promotional methods
Promotional methodsPromotional methods
Promotional methodsbanni6
 
Marketing battleships
Marketing battleshipsMarketing battleships
Marketing battleshipsSoulfed947
 
Task 6 - Promotion Package
Task 6 - Promotion PackageTask 6 - Promotion Package
Task 6 - Promotion Package11oabiwon
 
Promotional method
Promotional methodPromotional method
Promotional methodifrahk23
 
Media distributions
Media distributionsMedia distributions
Media distributionsbeasym
 
Question 3
Question 3Question 3
Question 3cm160032
 
Social realism marketing
Social realism marketingSocial realism marketing
Social realism marketingMrKentMan
 

Similar to Film campaigns (20)

Andreanna film marketing
Andreanna   film marketingAndreanna   film marketing
Andreanna film marketing
 
Question 2
Question 2Question 2
Question 2
 
Film marketing research #
Film marketing research #Film marketing research #
Film marketing research #
 
Question 2
Question 2Question 2
Question 2
 
Question 3 media
Question 3 mediaQuestion 3 media
Question 3 media
 
Distribution
DistributionDistribution
Distribution
 
Cycles of a film
Cycles of a filmCycles of a film
Cycles of a film
 
What kind of media institution might distribute your product q3
What kind of media institution might distribute your product q3What kind of media institution might distribute your product q3
What kind of media institution might distribute your product q3
 
Evaluation 2
Evaluation 2Evaluation 2
Evaluation 2
 
Promotional methods
Promotional methodsPromotional methods
Promotional methods
 
Cross media convergence
Cross media convergenceCross media convergence
Cross media convergence
 
Marketing battleships
Marketing battleshipsMarketing battleships
Marketing battleships
 
Task 6 - Promotion Package
Task 6 - Promotion PackageTask 6 - Promotion Package
Task 6 - Promotion Package
 
Promotional method
Promotional methodPromotional method
Promotional method
 
Media distributions
Media distributionsMedia distributions
Media distributions
 
Question 3
Question 3Question 3
Question 3
 
Social realism marketing
Social realism marketingSocial realism marketing
Social realism marketing
 
Question 2
Question 2 Question 2
Question 2
 
Gwl6 essay
Gwl6 essayGwl6 essay
Gwl6 essay
 
Ifk
IfkIfk
Ifk
 

More from kennymusa19

In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...kennymusa19
 
Production teams
Production teamsProduction teams
Production teamskennymusa19
 
Production teams
Production teamsProduction teams
Production teamskennymusa19
 
Production teams1
Production teams1Production teams1
Production teams1kennymusa19
 
Production teams
Production teamsProduction teams
Production teamskennymusa19
 
Teaser trailer in a bit more detail
Teaser trailer in a bit more detailTeaser trailer in a bit more detail
Teaser trailer in a bit more detailkennymusa19
 

More from kennymusa19 (11)

Slide share
Slide shareSlide share
Slide share
 
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
 
Production teams
Production teamsProduction teams
Production teams
 
Production teams
Production teamsProduction teams
Production teams
 
Production teams1
Production teams1Production teams1
Production teams1
 
Production teams
Production teamsProduction teams
Production teams
 
Narritve
NarritveNarritve
Narritve
 
Saussure
SaussureSaussure
Saussure
 
Feedback
FeedbackFeedback
Feedback
 
Feedback
FeedbackFeedback
Feedback
 
Teaser trailer in a bit more detail
Teaser trailer in a bit more detailTeaser trailer in a bit more detail
Teaser trailer in a bit more detail
 

Recently uploaded

Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting DataJhengPantaleon
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17Celine George
 
History Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptxHistory Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptxsocialsciencegdgrohi
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentInMediaRes1
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
Science 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsScience 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsKarinaGenton
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
internship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerinternship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerunnathinaik
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxthorishapillay1
 
Painted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaPainted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaVirag Sontakke
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...Marc Dusseiller Dusjagr
 

Recently uploaded (20)

Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
9953330565 Low Rate Call Girls In Rohini Delhi NCR
9953330565 Low Rate Call Girls In Rohini  Delhi NCR9953330565 Low Rate Call Girls In Rohini  Delhi NCR
9953330565 Low Rate Call Girls In Rohini Delhi NCR
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17
 
History Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptxHistory Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptx
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
Science 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsScience 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its Characteristics
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
internship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerinternship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developer
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
 
Painted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaPainted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of India
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
 

Film campaigns

  • 2. Film campaign A film campaign is a campaign launched about or even for a film. A film campaign can be made through the things such as google, yahoo etc. without the company needing to spend any money. Things such as websites, teasers and website are used to make a film campaign. Film campaigns can be involve things such as interviews, photos etc. A film campaign is used to get people to know about the film and to promote it. Whenever companies try to promote a film , film campaigns are always involved so that the film can be advertised in a various of different of different ways .Without film campaigns, a lot of films wouldn't be able to sell as much and that is why it is vital that film campaigns are not only done but are done well. Posters are also used a lot when it comes to film campaigns. This allows the audience to have a brief look at the film and what it may be about. It gives the audience an brief idea of what type of film it is and when it may be coming out. Posters are really useful and helpful for when it comes to advertising a film and trying to get it to the public eye. You never ever really see a new film coming out without being shown through a poster of some sort somewhere. Whenever a new big film is coming out, the producers know how important it is and that is why you can often see the paces some producers are going through to get the film publicly advertised on posters. The posters tend to advertise as much as they can within the small limit that Trailers are they have. used to campaign films. This is done a huge amount due to the idea that it really helps promote a film and it allows people to understand and establish what type of film they would be watching. It gives them a little intake of the film and gives them a choice to gain an opinion on wherever they feel that they want to watch. Trailers are a huge aspect when it comes to campaign new or existing films. I know for myself that the only way for me to watch a film is through seeing the trailer as it really allows me to actually lm involves and what it is about. Without the trailer it would be very hard for people to determine if they would want to go and watch the film in the cinema. Clothes can also be used for a film campaign. Some people decide to make clothes to try and promote their films which sometimes can be really useful. This allows people to know their is a new film and if they like the products they are selling, people tend to feel as if they would want to watch it more. A lot of new films may the film epically if it is for a younger generation due to the idea that they tend to like this and wear them. As we know clothes is one of the most needed things, it is very useful and tends to be successful when used in a way to promote the film . any people also use huge M billboard to promote their film. Due to the idea that huge groups can see it in their everyday life's. Using billboards to promote their film can be very useful and handy due to the idea that so many people will be seeing it on a daily basis. Using billboards are twice as big as posters so they can be very helpful in promoting as they surely can not be missed and I believe this is one reason that is particularly used. Overall Film campaigns can be very helpful and useful and is a vital aspect of what makes the promoting of your film!
  • 3. The dark knight Rises To campaign this film, The dark knight rises was put onto billboards where over thousands of people would see. This enabled people to look at this upcoming film and gain an idea on wherever they think they will like it based on the picture. As it also stands out, people wouldn't go by without noticing it allowing to gain more publicity. Some people would see this on a daily basis allowing it stick in their hands. The dark knight also used things such as toys to promote their film. This allowed them to target at a younger generation to also felt involved with the film. The dark knight rises was also put onto posters on the sides of bus which allowed the public to gain some knowledge that the film was coming out and this type of idea meant so many people would see this film poster due to the idea that the buses would be driving to very different places on a daily places where people will then be able to see the poster. This poster allows people to see the film on the outside of a bus. It allows them to gain the interpretation that it is very important and shouldn't be missed. The dark knight rises even used a website to promote their film. This allowed them to show people how they made the film, who was included in the film and much more. Website use is a good way to promote a film due to the idea that a lot of people use web searching to find out about the new films. Items such as shoes had pictures of the main character so that people will start to be more familiar with the characters who are in the film which may then make them want to watch the film. The tailor really allowed people to gain a full understanding of the film and what it was about. People were able to see what type of people where in the film , the director etc. so that they know really would be convinced or satisfied with watching the film. The trailer was a huge success and did really help them overall with the campaign of their film The dark knight rises used things such as twitter, face book to also promote their film. Social networking sites such as Twitter was a very good way in which The dark knight rises film was promoted due to the idea that it really got people involved with he film feeling excited!
  • 4. Blair Witch Project What was used? Archive photos, police reports, interviews Fight Club What was used? Video, Promotional Website. Wanted What was used? Video Snakes on a plane Worst&Best viral campaigns The dark knight rises Cloverfield What was used? Fan-made trailers, poems, foreign translations What was used?BelieveInHarveyDent.co m, IBelieveInHarveyToo.com, W hySoSerious.com, RorysDeathK iss.com. What was used? Trailers, websites, mythology