Blog – you update and customers commentThe rest, both you and your customers can contribute.
Look for other stats about FB
CASSIE – BufferApp is awesome, because it allows you to tweet when you like but they aren’t sent until the times when the highest number of your followers are online (as evidenced by when they are tweeting). It is also awesome, because it allows you to send tweets and FB posts at one time.
HootSuite can manage:FacebookTwitterWordpress blogFoursquareSchedule messagesMonitor mentionsCustom analytics$6/month for single user
Hands on Social Media-CAFS
SOCIAL MEDIA LAPTOP LABCASSIE ROBERTSSAFFIRE EVENTS
BIO • Received BS Public Relations, & Masters Sport Management, The University ofCassie RobertsManager, Sales & TexasPartnership • United States Olympic Committee • Rodeo Austin
WHY SOCIAL NETWORKING? Traditional Networking Model Local Radio Ad: 5,000 people/ Local TV Ad commercialCampaign: 200,000people/commercial Print: Varies based on Send*Based on midsized market
WHY SOCIAL NETWORKING? Social Networking ModelME: 1 My Friends’ My Friends: 130 - 500+ Friends 250,000+
GOALS• Understand which social media outlets to use to get the most ―bang for the buck‖• Become more comfortable with posting to your social media accounts and beyond• Learn easy ways to keep up with your accounts, even in the off season
REAL-TIME MARKETING TOOLS If you have a smart phone, you can post from your event grounds. There’s an app for that.
THE POWER OF FACEBOOK • Coca-Cola has reported that Facebook fans are 2 times as likely to consume & 10 times more likely to purchase than non- fans. • How many of you have a Facebook page? • Do you have a mobile version?
• Quick Tips – How to switch between your fair account and your personal account with one appFacebook – Adding & tagging photos – Cover photo & profile picture—appears throughout your page – Tagging in status updates – Adding a location/checking in
• Practice updating your status: – This weekend, we’re visiting friends from fairs across the state at the @ColoradoFacebook Association of Fairs and Shows annual convention! Get ready for an even better fair next year! – @Saffire Events is teaching us fun facts about social media at the @Colorado Association of Fairs & Shows Convention! Did you know that there are over 1 billion active Facebook users?.
TWITTER• eMarketer reports that most Twitter followers are more likely to purchase from brands they follow.
• Quick Tips – URL Shortening – Hashtag (how to add one, how to search for one)Twitter – @ Reply or @ Tagging – Adding a photo/location
• Tweet options – (Take a picture of your friend next to you._ Tweet: We just met (name) from (event twitter handle) at the #CAFSTwitter conference! – Poll: What fair food do you miss most throughout the year? – Link: Missing us at the fair? Check out our photos from last year at (insert shortened URL here) • Use this option only if you have a mobile website
PINTERESTExperian reports that Pinterest had 21.5 million visits the last week of January,which is 30 times the number of visitors over July 2011.