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Hands on Social Media-CAFS

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Cassie Roberts' Presentation at the Colorado Association of Fairs Conference.

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Hands on Social Media-CAFS

  1. 1. SOCIAL MEDIA LAPTOP LABCASSIE ROBERTSSAFFIRE EVENTS
  2. 2. BIO • Received BS Public Relations, & Masters Sport Management, The University ofCassie RobertsManager, Sales & TexasPartnership • United States Olympic Committee • Rodeo Austin
  3. 3. WHY SOCIAL NETWORKING? Traditional Networking Model Local Radio Ad: 5,000 people/ Local TV Ad commercialCampaign: 200,000people/commercial Print: Varies based on Send*Based on midsized market
  4. 4. WHY SOCIAL NETWORKING? Social Networking ModelME: 1 My Friends’ My Friends: 130 - 500+ Friends 250,000+
  5. 5. WHICH SITES DO I USE?
  6. 6. GOALS• Understand which social media outlets to use to get the most ―bang for the buck‖• Become more comfortable with posting to your social media accounts and beyond• Learn easy ways to keep up with your accounts, even in the off season
  7. 7. REAL-TIME MARKETING TOOLS If you have a smart phone, you can post from your event grounds. There’s an app for that.
  8. 8. THE POWER OF FACEBOOK • Coca-Cola has reported that Facebook fans are 2 times as likely to consume & 10 times more likely to purchase than non- fans. • How many of you have a Facebook page? • Do you have a mobile version?
  9. 9. Facebook • Create an account
  10. 10. Facebook
  11. 11. • Quick Tips – How to switch between your fair account and your personal account with one appFacebook – Adding & tagging photos – Cover photo & profile picture—appears throughout your page – Tagging in status updates – Adding a location/checking in
  12. 12. Facebook
  13. 13. • Practice updating your status: – This weekend, we’re visiting friends from fairs across the state at the @ColoradoFacebook Association of Fairs and Shows annual convention! Get ready for an even better fair next year! – @Saffire Events is teaching us fun facts about social media at the @Colorado Association of Fairs & Shows Convention! Did you know that there are over 1 billion active Facebook users?.
  14. 14. TWITTER• eMarketer reports that most Twitter followers are more likely to purchase from brands they follow.
  15. 15. Twitter
  16. 16. Twitter • ANDROID – App options
  17. 17. Twitter • ANDROID – Plume for Twitter
  18. 18. Twitter • IPHONE – App options
  19. 19. Twitter • IPHONE option 1 – Twitter app
  20. 20. Twitter • IPHONE option 2 – Buffer app
  21. 21. • Quick Tips – URL Shortening – Hashtag (how to add one, how to search for one)Twitter – @ Reply or @ Tagging – Adding a photo/location
  22. 22. • Tweet options – (Take a picture of your friend next to you._ Tweet: We just met (name) from (event twitter handle) at the #CAFSTwitter conference! – Poll: What fair food do you miss most throughout the year? – Link: Missing us at the fair? Check out our photos from last year at (insert shortened URL here) • Use this option only if you have a mobile website
  23. 23. PINTERESTExperian reports that Pinterest had 21.5 million visits the last week of January,which is 30 times the number of visitors over July 2011.
  24. 24. Pinterest
  25. 25. Pinterest • Pick a way to connect
  26. 26. • Once you’ve joined, or if you already have an account…search for Saffire EventsPINTEREST
  27. 27. • Quick Tips – Create a pin!PINTEREST • From any photo • From any photo on the web – Create boards
  28. 28. Pinterest
  29. 29. Which Outlets Do I Use? • 98 out of 100 of AdAge’s Top 100 advertisers have run campaigns on YouTube
  30. 30. YouTube • SaffireStudio
  31. 31. • Uploading videos from your mobile phoneYouTube
  32. 32. • Quick Tips – Sign In • New to YouTube? Create an account!YouTube – Create a channel • Call it your event name – Start adding videos! • Phone • Web
  33. 33. Hootsuite • Mobile Version
  34. 34. Need more help?• The team at Saffire Events can help you with your Social Media! – Webinars – The Dirt – Our social media• Email info@saffireevents.com for more information.

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