2. BIO
• Received BS Public
Relations, & Masters
Sport Management,
The University of
Cassie Roberts
Manager, Sales & Texas
Partnership
• United States
Olympic Committee
• Rodeo Austin
3. WHY SOCIAL NETWORKING?
Traditional Networking Model
Local Radio Ad:
5,000 people/
Local TV Ad commercial
Campaign: 200,000
people/commercial Print: Varies
based on
Send
*Based on midsized market
4. WHY SOCIAL NETWORKING?
Social Networking Model
ME: 1 My Friends’
My Friends:
130 - 500+ Friends
250,000+
6. GOALS
• Understand which social media outlets
to use to get the most ―bang for the
buck‖
• Become more comfortable with
posting to your social media accounts
and beyond
• Learn easy ways to keep up with your
accounts, even in the off season
7. REAL-TIME MARKETING TOOLS
If you have a smart phone,
you can post from
your event grounds.
There’s an app for that.
8. THE POWER OF FACEBOOK
• Coca-Cola has reported that Facebook
fans are 2 times as likely to consume & 10
times more likely to purchase than non-
fans.
• How many of you have a Facebook page?
• Do you have a mobile version?
11. • Quick Tips
– How to switch between your fair account
and your personal account with one app
Facebook
– Adding & tagging photos
– Cover photo & profile picture—appears
throughout your page
– Tagging in status updates
– Adding a location/checking in
13. • Practice updating your status:
– This weekend, we’re visiting friends from
fairs across the state at the @Colorado
Facebook
Association of Fairs and Shows annual
convention! Get ready for an even better fair
next year!
– @Saffire Events is teaching us fun facts
about social media at the @Colorado
Association of Fairs & Shows Convention!
Did you know that there are over 1 billion
active Facebook users?.
14. TWITTER
• eMarketer reports that most Twitter
followers are more likely to purchase
from brands they follow.
21. • Quick Tips
– URL Shortening
– Hashtag (how to add one, how to search
for one)
Twitter
– @ Reply or @ Tagging
– Adding a photo/location
22. • Tweet options
– (Take a picture of your friend next to
you._ Tweet: We just met (name) from
(event twitter handle) at the #CAFS
Twitter
conference!
– Poll: What fair food do you miss most
throughout the year?
– Link: Missing us at the fair? Check out
our photos from last year at (insert
shortened URL here)
• Use this option only if you have a mobile
website
23. PINTEREST
Experian reports that Pinterest had 21.5
million visits the last week of January,
which is 30 times the number of visitors
over July 2011.
32. • Quick Tips
– Sign In
• New to YouTube? Create an account!
YouTube
– Create a channel
• Call it your event name
– Start adding videos!
• Phone
• Web
35. Need more help?
• The team at Saffire Events can help
you with your Social Media!
– Webinars
– The Dirt
– Our social media
• Email info@saffireevents.com for
more information.
Editor's Notes
-Graphic from Mashable.com
Look for other stats about FB
Blog – you update and customers commentThe rest, both you and your customers can contribute.
Look for other stats about FB
CASSIE – BufferApp is awesome, because it allows you to tweet when you like but they aren’t sent until the times when the highest number of your followers are online (as evidenced by when they are tweeting). It is also awesome, because it allows you to send tweets and FB posts at one time.
HootSuite can manage:FacebookTwitterWordpress blogFoursquareSchedule messagesMonitor mentionsCustom analytics$6/month for single user