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Saffire Events Presentation: Social Media 101

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Saffire Events Presentation: Social Media 101

  1. 1. Social Networking 101 Cassie Roberts & Rebekah Hardage
  2. 2. Software for Events. Your Event. Online. www.saffireevents.com PRESENTERS Cassie Roberts Rebekah Hardage Manager, Sales & Marketing Manager PartnershipExperience: Experience:• Received BS Public • Received a BA in Relations, & Masters Journalism & Public Sport Management, The Relations from Baylor University of Texas University• Born in Central City, NE • Expertise in email• United States Olympic marketing, social media, Committee analytics, etc.• Rodeo Austin • Manages all marketing efforts for Saffire 8/21/2012 © 2012 – Saffire Events
  3. 3. Software for Events. Your Event. Online. www.saffireevents.com LEADERSHIP Kendra Wright Aaron Jeremy President Pederson Emerson Technical Director Creative Director Experience: Experience:Experience: • Leads a team of • A classically-trained• Began building highly skilled websites in 1995 programmers artist with 14 years of for Fortune 1000 • Finds the perfect online design company technology for the experience• Started her own job • Oversees the company in 1998 • A different breed of process of bringing techie – speaks your brand to life• Is a marketing English! person at heart online • In touch with client needs and success 8/21/2012 © 2012 – Saffire Events
  4. 4. Software for Events. Your Event. Online. www.saffireevents.com THE TEAMChris Lugar Chris Howard Daniel BunnSenior Software Front End Software EngineerEngineer DeveloperJessica Bybee- Rebekah Jonathan HopeDziedzic Hardage Software EngineerSenior Account Marketing ManagerManagerAdam Cassie RobertsDispenza Manager, Sales &QA Specialist Partnerships 8/21/2012 © 2012 – Saffire Events
  5. 5. Software for Events. Your Event. Online. www.saffireevents.comHISTORY 8/21/2012© 2012 – Saffire Events
  6. 6. Software for Events. Your Event. Online. www.saffireevents.comSAFFIRE EVENTS 8/21/2012 © 2012 – Saffire Events
  7. 7. Software for Events. Your Event. Online. www.saffireevents.com SAFFIRE EVENTSMore announcements coming soon! 8/21/2012 © 2012 – Saffire Events
  8. 8. Software for Events. Your Event. Online. www.saffireevents.com AGENDA What is Social Networking? Why do I need Social Networking?Which outlets should I use and how do I use them? How do I integrate SocialNetworking in to my website? 8/21/2012 © 2012 – Saffire Events
  9. 9. Software for Events. Your Event. Online. www.saffireevents.com What is Social Networking?• The practice of expanding the number of ones business and/or social contacts by making connections through individuals. – www.whatis.com 8/21/2012 © 2012 – Saffire Events
  10. 10. Software for Events. Your Event. Online. www.saffireevents.com What is Social Networking?• A social structure consisting of individuals or groups who are connected to each other, for example through friendship. – www.Lexicon.com 8/21/2012 © 2012 – Saffire Events
  11. 11. Software for Events. Your Event. Online. www.saffireevents.com What is Social Networking?1. The development of social and professional contacts; the sharing of information and services among people with a common interest.2. The use of Web sites or other online technologies to communicate with people and share information, resources, etc.: – www.dictionary.com 8/21/2012 © 2012 – Saffire Events
  12. 12. Software for Events. Your Event. Online. www.saffireevents.com What is Social Networking?• Our working definition: – Social networking is the practice of connecting your customers through social media outlets to facilitate positive relationships that grow your brand. 8/21/2012 © 2012 – Saffire Events
  13. 13. Software for Events. Your Event. Online. www.saffireevents.com Let’s clear something up…• Social media and social networking are not synonyms.• Social media are the OUTLETS like Facebook, Twitter, etc. – Use social media outlets to create your social network.• The social NETWORK is what you create to bring value to your event. 8/21/2012 © 2012 – Saffire Events
  14. 14. Software for Events. Your Event. Online. www.saffireevents.com For Visual Effect… + YOUR INTERACTIONS______________________ SOCIAL NETWORK 8/21/2012 © 2012 – Saffire Events
  15. 15. Software for Events. Your Event. Online. www.saffireevents.com Be Socially Responsible• Social EARNED networking – Social Media outlets like Facebook and Twitter may be free, but don’t be mistaken… – Give customers lots of opportunities to interact with you in a way they feel comfortable REMEMBER: Social Media is only as good as the interaction you can get from your customers on it 8/21/2012 © 2012 – Saffire Events
  16. 16. Software for Events. Your Event. Online. www.saffireevents.com AGENDA What is Social Networking? Why do I need Social Networking?Which outlets should I use and how do I use them? How do I integrate SocialNetworking in to my website? 8/21/2012 © 2012 – Saffire Events
  17. 17. Software for Events. Your Event. Online. www.saffireevents.com Why use Social Networking? Social Networking Levels the Playing Field• Marketing (in general) is one of the largest expenses in any company• Social networking levels the playing field with “the big boys”• Compared to other forms of marketing, the cost to market a brand in social media is low.• No matter the size of your event, you can be an effective social networker! 8/21/2012 © 2012 – Saffire Events
  18. 18. Software for Events. Your Event. Online. www.saffireevents.com Why use Social Networking? Traditional Networking Model Local Radio Ad: 5,000 Local TV Ad people/ Campaign: commercial 200,000people/commercial Print: Varies based on Send 8/21/2012 *Based on midsized market © 2012 – Saffire Events
  19. 19. Software for Events. Your Event. Online. www.saffireevents.com Why use Social Networking? Social Networking ModelME:1 My Friends’ My Friends: Friends 500+ 250,000+ 8/21/2012 © 2012 – Saffire Events
  20. 20. Software for Events. Your Event. Online. www.saffireevents.com Why use Social Networking?Social media helps to expand the reach of your message and has atremendous impact on the number of impressions that are generated for SEO. Social media and SEO go hand in hand. 8/21/2012 © 2012 – Saffire Events
  21. 21. Software for Events. Your Event. Online. www.saffireevents.com Facebook- 901 million monthly active users- 250 million photos uploaded every day- 425 million mobile users- One in every seven humans on earth is an active Facebook user 8/21/2012 © 2012 – Saffire Events
  22. 22. Software for Events. Your Event. Online. www.saffireevents.com Twitter- 530 million accounts- 340 million tweets a day- 1 million accounts added to Twitter everyday 8/21/2012 © 2012 – Saffire Events
  23. 23. Software for Events. Your Event. Online. www.saffireevents.com YouTube- 3rd most visited site- 4 billion videos are viewed a day- 800 million unique users visit YouTube each month- 44% of YouTube’s users are aged between 12 and 34 8/21/2012 © 2012 – Saffire Events
  24. 24. Software for Events. Your Event. Online. www.saffireevents.com Pinterest- One of the top 10 largest social networks with 11 million visits per week- 10.4 million registered users- 3rd largest social network in the US 8/21/2012 © 2012 – Saffire Events
  25. 25. Software for Events. Your Event. Online. www.saffireevents.com In summary…Use Social Networking to:• Reach a different audience• Level the playing field• Take advantage of the viral effect 8/21/2012 © 2012 – Saffire Events
  26. 26. Software for Events. Your Event. Online. www.saffireevents.com AGENDA What is Social Networking? Why do I need Social Networking?Which outlets should I use and how do I use them? How do I integrate SocialNetworking in to my website? 8/21/2012 © 2012 – Saffire Events
  27. 27. Software for Events. Your Event. Online. www.saffireevents.comOverwhelming? 8/21/2012 © 2012 – Saffire Events
  28. 28. Software for Events. Your Event. Online. www.saffireevents.comCompany Plans to Increase Social Media 8/21/2012 © 2012 – Saffire Events
  29. 29. Software for Events. Your Event. Online. www.saffireevents.com Which Outlets Do I Use?• Coca-Cola has reported that Facebook fans are 2 times as likely to consume & 10 times more likely to purchase than non- fans. 8/21/2012 © 2012 – Saffire Events
  30. 30. Software for Events. Your Event. Online. www.saffireevents.com Effective FacebookingCover Photo  Be creative! Use this space to make big announcements, i.e. event dates and upcoming performers.  Change it daily during your event to highlight the day’s activities.  You can’t put links on your cover photo. 8/21/2012 © 2012 – Saffire Events
  31. 31. Software for Events. Your Event. Online. www.saffireevents.com Effective FacebookingProfile Picture Don’t forget the profile picture! It will still appear throughout Facebook and needs to be able to stand alone and represent your brand. 8/21/2012 © 2012 – Saffire Events
  32. 32. Software for Events. Your Event. Online. www.saffireevents.com Effective FacebookingMilestones  Facebook’s timeline automatically creates a history of your event.  Mark when your company was founded.  Call out important photos and events by clicking the star on a post to expand the photo to a widescreen view.  You can even pin content so it will remain the top post for 7 days. 8/21/2012 © 2012 – Saffire Events
  33. 33. Software for Events. Your Event. Online. www.saffireevents.comEffective Facebooking 8/21/2012 © 2012 – Saffire Events
  34. 34. Software for Events. Your Event. Online. www.saffireevents.comEffective Facebooking 8/21/2012 © 2012 – Saffire Events
  35. 35. Software for Events. Your Event. Online. www.saffireevents.comEffective Facebooking 8/21/2012 © 2012 – Saffire Events
  36. 36. Software for Events. Your Event. Online. www.saffireevents.com Which Outlets Do I Use?• eMarketer has reported that over 50% of Twitter followers are more likely to purchase from brands they follow 8/21/2012 © 2012 – Saffire Events
  37. 37. Software for Events. Your Event. Online. www.saffireevents.com Setting up your Twitter• No More than 15 characters in Username – Ex: Amador County Fair – @AmadorCountyFair = 16 Characters – @AmadorCoFair – Using your real business name makes it easier for Search Engines, and therefore your customers, to find you Include your state in your username if you need to differentiate yourself! 8/21/2012 © 2012 – Saffire Events
  38. 38. Software for Events. Your Event. Online. www.saffireevents.com Setting up your Twitter• Get 10x more followers when you add a photo• Get 8x more followers when you add a bio 8/21/2012 © 2012 – Saffire Events
  39. 39. Software for Events. Your Event. Online. www.saffireevents.com Tricks and Tips for Tweets• Tweets between 120-130 characters get the highest click through rates• Tweets containing via, RT, please and check had higher click through rates• News of weird/human interest stories• Tweet on the weekends We don’t like to work on weekends either. Use: www.hootsuite.com to schedule social media in advance. 8/21/2012 © 2012 – Saffire Events
  40. 40. Software for Events. Your Event. Online. www.saffireevents.com Stuck on What to Post?• Blog Posts• Questions• Testimonials• Contests• Photos/Videos• Retweet 8/21/2012 © 2012 – Saffire Events
  41. 41. Software for Events. Your Event. Online. www.saffireevents.com The Art of the HashtagTwitter Hashtag Definition (courtesy of Mashable): The hashtag is a way for Twitter users to organize themselves: if everyone uses a certain hashtag to tweet about a topic, it becomes easier to find that topic in search, and is more likely to appear in Twitter’s Trending Topics. 8/21/2012 © 2012 – Saffire Events
  42. 42. Software for Events. Your Event. Online. www.saffireevents.comENSURE ADOPTION OF A HASHTAG Sorry! You cant! 8/21/2012 © 2012 – Saffire Events
  43. 43. Software for Events. Your Event. Online. www.saffireevents.com The Art of the Hashtag: Example• Hashtags preferred by Olympics: #London2012 #Olympics #GoUSA 8/21/2012 © 2012 – Saffire Events
  44. 44. Software for Events. Your Event. Online. www.saffireevents.com What you can do:• POST it – relevant places on your website/blog• PRINT it – event materials, signage, scoreboards, etc.• PUBLICIZE it – Twitter feed, regularly and consistently It is vital to make it easy for your customers to find, adopt and promote it. 8/21/2012 © 2012 – Saffire Events
  45. 45. Software for Events. Your Event. Online. www.saffireevents.comSocial Media Management 8/21/2012 © 2012 – Saffire Events
  46. 46. Software for Events. Your Event. Online. www.saffireevents.comSocial Media Management 8/21/2012 © 2012 – Saffire Events
  47. 47. Software for Events. Your Event. Online. www.saffireevents.com Which Outlets Do I Use? Experian reports that Pinterest had 21.5million visits the last week of January, whichis 30 times the number of visitors over July 2011. 8/21/2012 © 2012 – Saffire Events
  48. 48. Software for Events. Your Event. Online. www.saffireevents.com Pinterest• Fastest growing website of all time – 1st to get 10 million unique visitors in a month• Pin A Photo – Tell your story• Pin A Quote- www.shareasimage.com 8/21/2012 © 2012 – Saffire Events
  49. 49. Software for Events. Your Event. Online. www.saffireevents.comPINTEREST 8/21/2012 © 2012 – Saffire Events
  50. 50. Software for Events. Your Event. Online. www.saffireevents.com What to Pin• Pinterest=Personality – Make pin boards that reflect your event’s personality• Food, Rodeo, Animals, Carnival Rides, Parades, Fireworks, the possibilities are literally endless! 8/21/2012 © 2012 – Saffire Events
  51. 51. Software for Events. Your Event. Online. www.saffireevents.comSaffire Events 8/21/2012 © 2012 – Saffire Events
  52. 52. Software for Events. Your Event. Online. www.saffireevents.comAmerican Royal 8/21/2012 © 2012 – Saffire Events
  53. 53. Software for Events. Your Event. Online. www.saffireevents.comFort Worth Stock Show & Rodeo 8/21/2012 © 2012 – Saffire Events
  54. 54. Software for Events. Your Event. Online. www.saffireevents.com Which Outlets Do I Use?• 98 out of 100 of AdAge’s Top 100 advertisers have run campaigns on YouTube 8/21/2012 © 2012 – Saffire Events
  55. 55. Software for Events. Your Event. Online. www.saffireevents.com YouTube• Customers exposed to videos are 437% more likely to engage in your brand – Engagement = ticket purchases• Videos account for 50% of all online traffic as of January 2012 Make your videos “raw” and not too “produced” to help customers identify with your brand 8/21/2012 © 2012 – Saffire Events
  56. 56. Software for Events. Your Event. Online. www.saffireevents.com Ideas for YouTube videos• Be helpful: Provide advice, tips and tricks or answer FAQ’s – (BONUS: Customers may actually do what you suggest!)• Record people saying how great your event is• Record Holiday greetings 8/21/2012 © 2012 – Saffire Events
  57. 57. Software for Events. Your Event. Online. www.saffireevents.com AGENDA What is Social Networking? Why do I need Social Networking?Which outlets should I use and how do I use them? How do I integrate SocialNetworking in to my website? 8/21/2012 © 2012 – Saffire Events
  58. 58. Software for Events. Your Event. Online. www.saffireevents.com Integration with Website• That’s where most of your information, email signup information and ecommerce is located right?• Do you know how to post on your social media to get clicks back to your website?• Get customers and sponsors to repost/retweet • Mention them by name! 8/21/2012 © 2012 – Saffire Events
  59. 59. Software for Events. Your Event. Online. www.saffireevents.com Links to Website• The ultimate goal of your posts is NOT simply to get people to read them – They’re short – They don’t have ecommerce• While it’s great to get people to share, it’s not as powerful without a strong website• www.bitly.com 8/21/2012 © 2012 – Saffire Events
  60. 60. Software for Events. Your Event. Online. www.saffireevents.comThree LEVELS of Social Media Interaction Facebook or Tweet out the entire EVENT 8/21/2012 © 2012 – Saffire Events
  61. 61. Software for Events. Your Event. Online. www.saffireevents.comThree LEVELS of Social Media Interaction Facebook or Tweet out a SUB EVENT 8/21/2012 © 2012 – Saffire Events
  62. 62. Software for Events. Your Event. Online. www.saffireevents.comThree LEVELS of Social Media Interaction Facebook or Tweet out a PHOTO of a sub-event 8/21/2012 © 2012 – Saffire Events
  63. 63. Software for Events. Your Event. Online. www.saffireevents.com Stay up to DateFor easy updates on the social networkingworld, we suggest:• eMarketer: www.emarketer.com• Mashable: www.mashable.com• Ad Age: www.adage.com 8/21/2012 © 2012 – Saffire Events
  64. 64. Software for Events. Your Event. Online. www.saffireevents.comWe’re Here To Help! 8/21/2012 © 2012 – Saffire Events
  65. 65. Software for Events. Your Event. Online. www.saffireevents.comWe’re Here To Help! 8/21/2012 © 2012 – Saffire Events
  66. 66. Software for Events. Your Event. Online. www.saffireevents.comBE A SAFFIRE EVENT! 8/21/2012 © 2012 – Saffire Events
  67. 67. Software for Events. Your Event. Online. www.saffireevents.com Sources• http://www.amazinginfographics.com/how-to-use-twitter-for-beginners/• http://seo-alien.com/articles/social-media-business-marketing/• http://www.amazinginfographics.com/how-to-use-twitter-for-beginners/• http://www.brandingpersonality.com/10-content-ideas-that-generate-engagement-on- social-media/• http://www.nimble.com/• http://www.inc.com/guides/201103/how-to-create-an-effective-company-facebook- page.html• http://www.socialnetworkingwatch.com/all_social_networking_statistics/• http://www.commscorner.com/2010/04/live-events-need-twitter-hastags-built.html• http://informitv.com/news/2006/08/31/skyviewpanel/• http://www.publishers-edge.com/index_files/Paper_vs_Radio.htm• http://communities.washingtontimes.com/neighborhood/media- migraine/2012/apr/22/social-media-trend-watch-get-board-pinterest/ 8/21/2012 © 2012 – Saffire Events

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