Saffire Events Presentation on Mobile Marketing - WFA

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More people will come to your website via mobile than desktop by 2014. Are you ready? This presentation discusses the opportunities in mobile marketing, getting people engaged with your event via mobile and shares some specific tools you can use to market your event.

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  • Hi, I’m Kendra Wright, and today, we’re going to talk to you about marketing your event via mobile. I’ll tell you more about our company in a minute, but first a little housekeeping…
  • We are going to give you lots of great info today you’ll be able to use to immediately market and increase revenue for your event. But you don’t need to take notes. Just come up afterwards and give us your business card, and we’ll send you a link to the slides right after the conference. And we’ll do the big drawing.
  • First, I want to talk to you about the opportunities in mobile marketing, why it’s important and best strategies. (stats, how to create, UI, iPhone vs. Android, apps vs. site, tablets, mcommerce trends) Second, I want to talk to you about getting people to engage with you on mobile. (through site, QR codes, clever apps, etc.) Third, I want to talk about specific tools for updating your site mobilly via blog, flickr, twitter, fbetc, location-based marketing, text marketing, tools to update all at once like hootsuite.
  • In talking to people, I hear a lot about “their guy” that does their site. I am doing a lot of speaking for industry associations these days, and when I do, I often spend quite a bit of time giving a hard time about “the guy.” I’m talking about “the guy” that builds websites. I have nothing against the guy, but the web is so complex, and with what we’re going to talk about today, it’s getting more complexby the second! So there’s no way that “guy” can keep up! And that’s just when he’s around.But I have to be honest with you. I started my company about 13 years ago, and I was “the guy!”
  • But I quickly learned that I couldn’t be good at every single skill I needed to effectively market online.
  • Since then, we’ve added about a person a year, all try and keep up with the ever-raising bar of online expectations. One key player is Cassie Roberts, who manages our Saffire customers….
  • Before we entered this industry, we did custom work for a lot of companies. Many of them, we still do.
  • A few years ago, a simple phone call changed the trajectory of where we wanted to go as a company.Rodeo Austin called and asked us to build their online presence. Immediately, we felt this was an industry wanted to call home, because we felt that it was an industry we could help. And the best thing is, because of geographic disparity, we feel we can help LOTS of fairs, since you aren’t really competing.
  • Almost 50% increase in site visits!And when they came, the viewed more pages (almost double), spent more time, lower homepage bounce rate.
  • I started building websites in 1995.
  • Screens were REALLY SMALL (and fuzzy!). Some of ours still are!
  • This is how we browsed the Internet.
  • Alta Vista was the Google of 1995.
  • Now here’s an oldie but a goodie. Look familiar to anyone? It’s how we connected to the internet.
  • Just imagine, with screens this size and browsing this slowly, how different it was to build websites… and to visit them.
  • It’s funny being in the internet business for a long time. When we talk about smaller screen sizes and slower speeds, it sure does sound familiar.Developing for mobile has some of the same challenges we had 15 years ago. But it’s still a whole new world.
  • When we think about mobile, a few years ago, we would have thought of phone calls.Then as time passed, it came to mean mobile websites.
  • If you ask people what they do with their phones, calls will not even be at the top of the list.Mobile gives people the opportunity to do things immediately.Starbucks – bonusesMany texts per day, but no callsVoicemail is seen as an annoyancehttp://www.onlinemarketing-trends.com/2011/09/how-mobile-is-driving-us-online.html
  • 56kVs.10 megabitVs.1 megabit – with 4G, this will increase to 4-6 Megabits and BEYOND! But to get it, you have to be in the right place and have the right device that supports 4G.4G is coming to all mobile providers. Verizon and ATT already provide ~1-2Megabit download speeds for phones and about 6-8 for laptops with 4G modems. The technology has the potential to go to 10 Megabits.
  • By 2014, more people will access your website via mobile devices than desktop computers. Based on the trajectory I’ve seen, I believe it!
  • Since accessing the internet through a mobile phone was the closest behind computers, we’ll start there. Mobile internet usage is growing at an incredible rate. Of the world’s 4 billion mobile phones 1.08 billion are smart phones, and on average Americans spend 2.7 hours per day on their mobile phone. So clearly the audience is already there. It’s important that you GET THERE NOW and develop your presence. This next stat proves why: Mobile Commerce is increasing at 10% per year. If you build your presence now, people will feel safer buying from your site on their mobile devices when they’re ready. In addition, desktop computer usage is dwindling. By 2014 more people will access the internet by mobile than desktop, so you HAVE to be there. Finally, women aged 35-54 are the most active group in mobile socialization. We’ve been told by more than a few fairs that this is a KEY audience for fair marketing. This group usually brings their family, and they usually control the…what? Yes, MONEY. 
  • One common denominator of what people do is to search for information. There’s good news and bad news. The good news is, the vast majority of searches are done for local info. That’s you.The bad news is, ready or not, your customers are THERE!Mobile Search is becoming critical for local information – Your site will be found via mobile whether you are ready or not.http://www.onlinemarketing-trends.com/2012/01/mobile-search-increase-by-400-in-2011.html
  • You won’t make a million dollars right now online, but it’s crazy how fast it will happen. And even if they don’t buy, they’re using it to support their purchases.One thing you can do to support this is make sure you have “MY Account” on your desktop site.This will help US m-commerce sales grow at a compound annual rate of 55% from 2010 to 2015, including 73.1% growth expected this year.
  • You need to be doing ecommerce anyway. Why? In 2011, we had major weather events that effected, so many fairs.
  • Selling advanced tickets to your event is like an insurance policy against all these things. Things happen. People get busy. They use up all the money from their current paycheck. But if they have a ticket to your event, they will probably come. But not all of them will. People will spend incremental revenue.And because redemption won’t be 100%, you can even afford to discount tickets and/or offer free shipping off the gate price, and still make more than you would have.
  • This brings up a question we’re often asked:How good does our website need to be? The truth is, you need to be as good as your customers expect you to be.User expectations are set by their aggregated user experience from around the web.
  • So when you’re asking yourself how good your site needs to be, keep in mind all the other sites people look at in a day, not just fair sites, to determine how high the bar is. You need to have a website that reflects your brand. And it needs to get people so excited about it that they tell other people about your event – in other words, do your marketing for you.
  • Like I said, your website is still important. You should have a hierarchy of information, with the most important information where peoples’ eyes are most likely to go. This is like a capital F – across the top, down the left and a little bit in the middle (usually with headlines). Navigation should be streamlined, with no more than 5-7 items in any one place, because that’s how many things people can remember. It should also offer some interactivity, things for them to click around on and get engaged.
  • In fact, when you send out an email, you’ll be able to tell from your site statistics. The jumps in your website traffic are almost like a heart monitor, with dramatic jumps whenever you send an email. You can keep it in terms of KEEPING YOUR SITE ALIVE… DURING THE ENTIRE YEAR!
  • When we think about mobile, we tend to think about smart phones. But tablets were the #1 holiday gift in 2011. So having a tablet site is becoming more important. And many feel that ecommerce statistics will be even more compelling on tablets than on smart phones, because of the increased screen size.
  • Holiday season= tablets; you may have noticed this year that this is THE gift this year. After christmas you HAVE to have a mobile site The statistics on tablets like iPads are also becoming more compelling if you’re looking for another outlet to improve your online presenceThe iPad, which has clearly led the tablet market since 2010, will continue to do so for the next few years. But eventually, like all technologies, its share will be slowly chipped away by competitors. The number of US iPad users will more than double by 2014, from 28 million to 60.8 million. What’s the answer?
  • A site for theiPad and other tablets can be built with the same technology as your mobile site, which means NO FLASH! If a person is accessing your site from one of these devices, the site simply has to know to redirect it to a no-flash homepage.
  • A site for theiPad and other tablets can be built with the same technology as your mobile site, which means NO FLASH! If a person is accessing your site from one of these devices, the site simply has to know to redirect it to a no-flash homepage.
  • So you know you need to be on Mobile, but what should you do- an app or a mobile site? And do you know the difference? App: Downloadable interface that installs Mobile site- DEFINITELY. You’ll reach MORE! That way you don’t have to guess which phone will “win!”The same technology you use to build mobile also works for tablets (no Flash)An app only reaches your most loyal followers while a mobile site reaches EVERYONEQR codes only go to mobile sites!, which Kendra will talk more about in a minuteBalance the tradeoffs of effort/cost vs ROILots of talk about time spent on apps, but reality is that the apps consuming the time are:Facebook,Gmail,Google Maps, Google Search, YouTube, Android Market, Twitter, Angry Birds,Adobe Reader, Pandora, WeatherChanneland Words With FriendsIn fact, the top 10 Android apps account for 43 percent of all the time spent by Android consumers on mobile apps.http://www.onlinemarketing-trends.com/2011/09/mobile-apps-vs-mobile-web-state-of-us.html
  • Ease of engagement – mobile site is instant, and included on everyone’s smartphone right from a browser. Apps are searched for in a store, downloaded, installed and usually only hit your very top fansImplementation Cost – mobile sites are generally less costly and time-intensive to produce than apps. Platform dependability – Apps require multiple versions to support iPhone vs. Android, while mobile site can work on bothWith an app’s Push capability:Send you an update when sales or events are happening Using GPS to detect when you are near an event, send you a notification
  • If you love your provider and your current Content Management System, use them (make sure they have mobile experience)Don’t make it “separate;” the main considerations for mobile are size, speed and technology differencesIn the digital age, user experience IS your brand. Deepen the relationship with a good online experience.Users are “information snackers.” Support short visits. Support return visits with things like newsletters, FB, twitter.
  • Good usability is even more important than desktop! Commitment level is low – people won’t try to “figure it out.”Use breadcrumbs, so they remember context (where they came from, where they are, where they can come)Make it easy to touch and manipulate – eyes are more agile than fingers - don’t make your customers feel like they have fat fingers!Streamline navigation – same research as desktop applies – don’t overwhelm! Use progressive disclosure, meaning more screens that are simple and focused (and faster loading!)Think about the needs of your audience, usually if on Mobile, they are on the go, and need quick info on 1) Contact info, 2) Directions, 3) Hours, etc. Providing clear and simple paths to these key bits will go a long way to helping your fans love youWhen thinking about mCommerce, think about ways of making the process extremely simple, since so many fields can be required for a purchase. Returning Customer accounts allow for saved Shipping/Billing addresses, saving time and typing
  • First, I want to talk to you about the opportunities in mobile marketing, why it’s important and best strategies. (stats, how to create, UI, iPhone vs. Android, apps vs. site, tablets, mcommerce trends) Second, I want to talk to you about getting people to engage with you on mobile. (through site, QR codes, clever apps, etc.) Third, I want to talk about specific tools for updating your site mobilly via blog, flickr, twitter, fbetc, location-based marketing, text marketing, tools to update all at once like hootsuite.
  • Everythingworks together to support each other.Do an app only if you already have a great site, mobile and tablet site; consider specific, enticing use.
  • You may have heard of things called QR codes (stands for Quick Response). There is a lot of buzz about these, and today, I’m going to demystify them for you. Really, they are just a quick way to get someone to your mobile website.
  • Simply put, they’re a way to bring people in the physical world (as opposed to people sitting in front of their computers) to your digital content without them even having to go type your URL, find you on Twitter/Facebook, or search for your offerings. Essentially, QR codes extend the hyperlink beyond the web, and into print, whether that be newspapers, magazines, business cards, clothing, signage, or other creative uses. Measuring Success: 5 Metrics you need to Monitor QR codes   Metrics to monitor how QR Codes are impacting your marketing goals:Impressions. This is the number of times the QR code is viewed in its original context or surface. This is usually the same as the number of impressions the ad, in which the QR code appears, gets.Snaps. This is the number of people who snap a shot of the QR code and are linked to the landing page or other content. Make sure the landing page is mobile friendly because users capture this information on a smartphone.  Snap-through rate. Calculate the percentage of people who take this next action by dividing the number of snaps by the number of impressions.Actions. This is the number of people who ultimately buy or take the next step. This should be in line with marketing goals.Conversion rate. Calculatethe percentage of people who convert from those who snap-through on your QR code or actions divided by snaps.Good infographic with more stats: http://www.onlinemarketing-trends.com/2011/04/smartphone-users-increasingly-using-qr.html
  • First, I want to talk to you about the opportunities in mobile marketing, why it’s important and best strategies. (stats, how to create, UI, iPhone vs. Android, apps vs. site, tablets, mcommerce trends) Second, I want to talk to you about getting people to engage with you on mobile. (through site, QR codes, clever apps, etc.) Third, I want to talk about specific tools for updating your site mobilly via blog, flickr, twitter, fbetc, location-based marketing, text marketing, tools to update all at once like hootsuite.
  • Blog – you update and customers commentThe rest, both you and your customers can contribute.
  • Pin your fair photos, then people will repin to their boards.App for it.
  • HootSuite can manage:FacebookTwitterWordpress blogFoursquareSchedule messagesMonitor mentionsCustom analytics$6/month for single user
  • We love this industry, and we’re in it for the long haul. And if we can make a bold statement, we really feel that this industry needs Saffire, so it can effectively grow and compete with all the other things and websites vying for our customers’ attention. I’m going to give you one more piece of evidence about how we want to support this industry. We have just partnered with IAFE to launch a website called www.FairsEverywhere.com.
  • But because I’m not very obedient, first, I want to share with you some fun facts that have nothing to do with Mobile Marketing. First, the BEST news I’ve heard so far this year! Spam dropped XXX% from the end of ‘10 to ’11. This is the lowest since 2007. It is because law enforcement and security agencies shut down major spam-sending botnets, according to Cisco. The leader is India, followed by Vietnam and Russian Federation.
  • Social Campaigns Give Long-Term Boost to Brand MetricsSocial media marketing campaigns may get web users talking, but how much real-world effect do they have? Research suggests that social ads for consumer product goods get brand advocates revved up—and keep them that way.
  • Most important thing is list sharing and synching. Mobile app.
  • Saffire Events Presentation on Mobile Marketing - WFA

    1. 1. Mobile Marketing Kendra Wright
    2. 2. Software for Events. Your Event. Online. www.saffireevents.com Don’t Worry!• You don‟t need to take notes.• At the end of the presentation, just write SLIDES on your business card, and we‟ll send them to you.• Then we‟re going to draw one business card from the ones we‟ve collected, and someone will win the TV from our booth! 1/15/2012 © 2012 – Saffire Events
    3. 3. Software for Events. Your Event. Online. www.saffireevents.com Three Things to Discuss1. The “Why” and “How” of mobile; the opportunities and best strategies2. Getting people to engage with you on mobile3. Tools you can use to enhance your mobile presence (many of them mobile tools!) 1/15/2012 © 2012 – Saffire Events
    4. 4. Software for Events. Your Event. Online. www.saffireevents.comDoes your “guy” get mobile? 1/15/2012 © 2012 – Saffire Events
    5. 5. Software for Events. Your Event. Online. www.saffireevents.comTruth in Advertising 1/15/2012 © 2012 – Saffire Events
    6. 6. Software for Events. Your Event. Online. www.saffireevents.com The TeamAaron JeremyPederson EmersonTechnical Director Creative DirectorChris Lugar Chris Howard Daniel BunnSenior Software Front End Software EngineerEngineer DeveloperJessica Bybee- Rebekah Jonathan HopeDziedzic Hardage Software EngineerSenior Account Marketing ManagerManagerAdam Kirk Wright Cassie RobertsDispenza Vice President, Manager, Sales &QA Specialist Marketing Partnerships 1/15/2012 © 2012 – Saffire Events
    7. 7. Software for Events. Your Event. Online. www.saffireevents.comOur History 1/15/2012 © 2012 – Saffire Events
    8. 8. Software for Events. Your Event. Online. www.saffireevents.comOur Future 1/15/2012 © 2012 – Saffire Events
    9. 9. Software for Events. Your Event. Online. www.saffireevents.comOur Claim to Fame 1/15/2012 © 2012 – Saffire Events
    10. 10. Software for Events. Your Event. Online. www.saffireevents.com Saffire EventsOur software gives you a platform to:• Market your event online better – With integrated desktop, mobile and tablet sites• Manage your web content easier• Increase value from the people important to your event• Increase revenue from online sales 1/15/2012 © 2012 – Saffire Events
    11. 11. Software for Events. Your Event. Online. www.saffireevents.com A Little History• Let‟s all think about where we were in 1994.• I was at a high tech company building websites within about 6 months after the Internet became “mainstream.” 1/15/2012 © 2012 – Saffire Events
    12. 12. Software for Events. Your Event. Online. www.saffireevents.comHere’s what our computers looked like. 1/15/2012 © 2012 – Saffire Events
    13. 13. Software for Events. Your Event. Online. www.saffireevents.comDoes anyone remember this? 1/15/2012 © 2012 – Saffire Events
    14. 14. Software for Events. Your Event. Online. www.saffireevents.comHow about this? 1/15/2012 © 2012 – Saffire Events
    15. 15. Software for Events. Your Event. Online. www.saffireevents.comHere’s a good one. 1/15/2012 © 2012 – Saffire Events
    16. 16. Software for Events. Your Event. Online. www.saffireevents.comThis was SLOW! 1/15/2012 © 2012 – Saffire Events
    17. 17. Software for Events. Your Event. Online. www.saffireevents.comSound Familiar? 1/15/2012 © 2012 – Saffire Events
    18. 18. Software for Events. Your Event. Online. www.saffireevents.comPhones aren’t for calls anymore! 1/15/2012 © 2012 – Saffire Events
    19. 19. Software for Events. Your Event. Online. www.saffireevents.com “On the Spot” Connections Do “it” as soon as you think about “it!” 1/15/2012Source: www.onlinemarketing-trendscom © 2012 – Saffire Events
    20. 20. Software for Events. Your Event. Online. www.saffireevents.com Computing Speeds Speed (bps)12,000,000 10,000,00010,000,000 8,000,000 6,000,000 Speed 4,000,000 4G 2,000,000 1,000,000 56,000 0 1995 Desktop 2011 Desktop 2011 Mobile 1/15/2012 © 2012 – Saffire Events
    21. 21. Software for Events. Your Event. Online. www.saffireevents.comCrazy New Statistic Source: Morgan Stanley Research 1/15/2012 © 2012 – Saffire Events
    22. 22. Software for Events. Your Event. Online. www.saffireevents.comThe Importance of Mobile 1/15/2012 © 2012 – Saffire Events
    23. 23. Software for Events. Your Event. Online. www.saffireevents.com Mobile Search Grew 400% in 2011Your customers arealready viewingyour site frommobile(ready or not!) 1/15/2012 Source: Google/IPSOS Reid 2011 © 2012 – Saffire Events
    24. 24. Software for Events. Your Event. Online. www.saffireevents.comSales are growing fast! 1/15/2012 © 2012 – Saffire Events
    25. 25. Software for Events. Your Event. Online. www.saffireevents.comAnother Reason to Sell Online 1/15/2012 © 2012 – Saffire Events
    26. 26. Software for Events. Your Event. Online. www.saffireevents.comEcommerce = Insurance PolicyPlus incremental revenue and 80%redemption 1/15/2012 © 2012 – Saffire Events
    27. 27. Software for Events. Your Event. Online. www.saffireevents.com What are my priorities?• Your website, including SEO, My Account & CMS!• Getting them there! – Social – Email• Mobile – Mobile site – Tablet site – Apps 1/15/2012 © 2012 – Saffire Events
    28. 28. Software for Events. Your Event. Online. www.saffireevents.comHow Good Does My Site Need to Be? Kendra’s Law: User expectations are set by Your customers are going to a their aggregated experience lot from around the web. of other websites besides yours! 1/15/2012 © 2012 – Saffire Events
    29. 29. Software for Events. Your Event. Online. www.saffireevents.comHow Does My Site Measure Up?10 9 8 7 6 Fair A Fair B 5 Sports Site Activity Site 4 Retail Site 3 YOUR FAIR ? 2 1 0 Fair A Fair B Sports Site Activity Site Retail Site YOUR FAIR 1/15/2012 © 2012 – Saffire Events
    30. 30. Software for Rodeos www.saffireevents.com Your website is still important!Copyright 2011 – Saffire Events
    31. 31. Software for Events. Your Event. Online. www.saffireevents.comEmail is still important! 1/15/2012 © 2012 – Saffire Events
    32. 32. Software for Events. Your Event. Online. www.saffireevents.comThe NEW Importance of Tablets 1/15/2012 © 2012 – Saffire Events
    33. 33. Software for Events. Your Event. Online. www.saffireevents.com And it will grow enormously!• 40% access product reviews from tablets 1/15/2012 © 2012 – Saffire Events
    34. 34. Software for Events. Your Event. Online. www.saffireevents.comTablet Site – No Flash 1/15/2012 © 2012 – Saffire Events
    35. 35. Software for Events. Your Event. Online. www.saffireevents.comMobile Site – No Flash and smaller 1/15/2012 © 2012 – Saffire Events
    36. 36. Software for Events. Your Event. Online. www.saffireevents.comGreat Mobile Site – Tulsa State Fair 1/15/2012 © 2012 – Saffire Events
    37. 37. Software for Events. Your Event. Online. www.saffireevents.comApp or Mobile Site? Smart Phone Users Microsoft 5% BlackBerry 17% Android Apple 48% iPhone 30% Source: Comscore, Nov. 11 1/15/2012 © 2012 – Saffire Events
    38. 38. Software for Events. Your Event. Online. www.saffireevents.comApp or Mobile Site?http://www.onlinemarketing-trends.com/2011/04/mobile-commerce-take-off-infographic.html 1/15/2012 © 2012 – Saffire Events
    39. 39. Software for Events. Your Event. Online. www.saffireevents.com Creating a Mobile Site• If you love your “guy” and CMS, use them!• Make sure you have a single source of data• Differences are size, speed and technology• Users are “information snackers,” often as a secondary activity• User experience IS your brand• You are NOT in control! 1/15/2012 © 2012 – Saffire Events
    40. 40. Software for Events. Your Event. Online. www.saffireevents.com Mobile User Experience• Make it quick! People won‟t “figure it out.” – No splash screens – Screens are smaller; our fingers aren‟t – Be ruthless about navigation; use progressive disclosure – Straightforward, not “clever” categories and links – Ultra-short is the new short for copy (think Twitter!) 1/15/2012 © 2012 – Saffire Events
    41. 41. Software for Events. Your Event. Online. www.saffireevents.com Three Things to Discuss1. The “Why” and “How” of mobile; the opportunities and best strategies2. Getting people to engage with you on mobile3. Tools you can use while you‟re mobile to enhance your mobile presence 1/15/2012 © 2012 – Saffire Events
    42. 42. Software for Events. Your Event. Online. www.saffireevents.com Getting people to engage• Just like on the desktop, it‟s a web. – Your site and blog • People have to remember to come to these (or see ad) – Facebook, Twitter, Email, your app • Use short, frequent posts to remind them! – Use QR codes • general and specific 1/15/2012 © 2012 – Saffire Events
    43. 43. Software for Events. Your Event. Online. www.saffireevents.comWhat the Heck is This? 1/15/2012 © 2012 – Saffire Events
    44. 44. Software for Events. Your Event. Online. www.saffireevents.comQR Codes: Connect Print with Mobile 1/15/2012Source: Google/IPSOS Reid 2011 © 2012 – Saffire Events
    45. 45. Software for Events. Your Event. Online. www.saffireevents.com What to do with QR Codes• Use for general and more purposeful engagement – Track performance with Google Analytics – FREE and EASY to implement, e.g., http:/ /www.qrstuff.com/ 1/15/2012 © 2012 – Saffire Events
    46. 46. Software for Events. Your Event. Online. www.saffireevents.com Three Things to Discuss1. The “Why” and “How” of mobile; the opportunities and best strategies2. Getting people to engage with you on mobile3. Tools you can use while you’re mobile to enhance your mobile presence 1/15/2012 © 2012 – Saffire Events
    47. 47. Software for Events. Your Event. Online. www.saffireevents.com Mobile Tools• Blog• Facebook• Twitter• Flickr• YouTube• Pinterest 1/15/2012 © 2012 – Saffire Events
    48. 48. Software for Events. Your Event. Online. www.saffireevents.com Wordpress Updates• Set it up on your computer• “Skin” it to match your website• Download Wordpress app• Easily share photos and news via mobile• Can be longer – Link Facebook and Twitter to it 1/15/2012 © 2012 – Saffire Events
    49. 49. Software for Events. Your Event. Online. www.saffireevents.comFacebook 1/15/2012 © 2012 – Saffire Events
    50. 50. Software for Events. Your Event. Online. www.saffireevents.comTwitter 1/15/2012© 2012 – Saffire Events
    51. 51. Software for Events. Your Event. Online. www.saffireevents.comFlickr (photo sharing) 1/15/2012 © 2012 – Saffire Events
    52. 52. Software for Events. Your Event. Online. www.saffireevents.comYouTube 1/15/2012© 2012 – Saffire Events
    53. 53. Software for Events. Your Event. Online. www.saffireevents.comNew Social Site - Pinterest 1/15/2012 © 2012 – Saffire Events
    54. 54. Software for Events. Your Event. Online. www.saffireevents.comPinterest 1/15/2012 © 2012 – Saffire Events
    55. 55. Software for Events. Your Event. Online. www.saffireevents.comUsing location-based marketing 1/15/2012 © 2012 – Saffire Events
    56. 56. Software for Events. Your Event. Online. www.saffireevents.comCreating location-based marketing 1/15/2012 © 2012 – Saffire Events
    57. 57. Software for Events. Your Event. Online. www.saffireevents.comBe efficient with HootSuite 1/15/2012 © 2012 – Saffire Events
    58. 58. Software for Events. Your Event. Online. www.saffireevents.com Statistics for Context• 800M Facebook users (as of Dec „11) – 36M “likes” for Coca-Cola #1 brand• 100M+ Twitter users – 18M followers of Lady Gaga - #1• 131M viewed YouTube in Nov „11 alone – 48M Volkswagen “The Force” on YouTube – Rebecca Black‟s “Friday” - #1• 62M Google+ (but early adopter advantage)• 15M Foursquare (but great demo for fairs!) 1/15/2012 © 2012 – Saffire Events
    59. 59. Software for Events. Your Event. Online. www.saffireevents.com Specific Ideas• Make people feel like insiders – First to know – Behind the scenes – Make it easy to share – Consider funny – tweets from mascot, etc.• Ask questions that get people to talk about themselves in relation to your event 1/15/2012 © 2012 – Saffire Events
    60. 60. Software for Events. Your Event. Online. www.saffireevents.com Specific Ideas• Show live tweets on concert side screens• Have a contest for front row concert seats – Text, tweet or post on FB page NOW = publicity• Do giveaways with charitable tie-in• Give people lots of ways to share event photos and video – viral and more photos!• Take pictures of crowd at concerts, post them and encourage them to tag 1/15/2012 themselves © 2012 – Saffire Events
    61. 61. Software for Events. Your Event. Online. www.saffireevents.com Specific Ideas• Have a vote or quiz – Answer on mobile site, text, app, QR code, etc.• Judiciously promote big sponsors for retweet• Same with vendors and entertainers• Allow groups to get $ for their orgs for advance sales; host trip for winners• Post thanks to people/groups; they‟ll 1/15/2012 © 2012 – Saffire Events
    62. 62. Software for Events. Your Event. Online. www.saffireevents.comFree Marketing - Fairs Everywhere 1/15/2012 © 2012 – Saffire Events
    63. 63. Software for Events. Your Event. Online. www.saffireevents.com Thank you!• Don‟t forget to write SLIDES on your business card and give it to us, and we‟ll send you our slides!• Write DEMO also if you‟d like to see our solution for mobile, tablet and desktop sites.• We‟ll enter you in a drawing for a 32” TV.• We‟ll also give you a free subscription to The Dirt, for the latest online best practices – including mobile. 1/15/2012 © 2012 – Saffire Events
    64. 64. Software for Events. Your Event. Online. www.saffireevents.com Awesome Spam Statistic 379400350300250 Aug-10200 Nov-11 124150100 50 0 Spam (in billions) Harvard Business Review 1/15/2012 1/4/12 © 2012 – Saffire Events
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