2. PRESENTERS
Kendra Wright Aaron Pederson
President Technical Director
• First job managing events • Leads a team of highly-
for non-profit skilled programmers
• Began building websites in
1995 for Fortune 1000 • Finds the perfect technology
company for the job
• Started own company in • A different breed of techie –
1998 speaks English!
• Brings big-company
experience to the event
industry
10. TRADITIONAL ADVERTISING MODEL
Local Radio Ad:
5,000 people/
Local TV Ad commercial
Campaign: 200,000
people/commercial Print: Varies
based on
Send
*Based on midsized market
12. AGENDA
1. Understand which social media outlets to
use to get the most ―bang for the buck‖
2. Sign up for Facebook & Twitter if you
don’t have an account
3. Become more comfortable with posting to
your social media accounts
4. Learn easy ways to keep up with your
accounts, even while you’re at your event
28. ACTION ITEMS
• Create a Twitter account (laptop)
• Do a Twitter post (mobile)
• Add a shortened URL
• Add a hashtag
• Add a photo
• Search Twitter
29. PINTEREST
Experian reports that Pinterest had 21.5
million visits the last week of January, which
is 30 times the number of visitors over July
2011.
38. NOW LET’S GET BUSY
If you want to CREATE a Facebook or Twitter
account, or if you don’t have a smart phone:
• Join us at a laptop
If you HAVE a Facebook or Twitter account, or if
you have a smart phone:
• Download the App
• Follow WSFA / Saffire Events on Facebook
• Follow @WAFairsAssn, @Saffire Events on
Twitter
• Practice making posts/tweets
39. SAMPLE FACEBOOK POSTS
• This weekend, I’m visiting fairs across the
state at the Washington State Fairs
Association annual convention! Get ready
for an even better fair next year!
• @SaffireEvents is teaching us fun facts
about social media at the @Washington
State Fairs Association Convention! Did you
know that there are over 1 billion active
Facebook users?
40. SAMPLE TWEETS
• (Take a picture of someone next to you._
Tweet: I just met (name) from (event twitter
handle) @WAFairsAssn conference!
• Poll: What fair food do you miss most
throughout the year?
• Link: Missing us at the fair? Check out our
photos from last year at (insert shortened
URL here)
o Use this option only if you have a mobile website
41. Need more help?
The team at Saffire Events can help you with
your social media.
Give us your business card, and we will
invite you to upcoming webinars and send
you The Dirt for social media marketing tips.
Editor's Notes
Saffire Events was founded by Kendra Wright, who has been building websites since 1995, when the internet began.In 2000, she joined forces with Aaron Pederson, Saffire Events’ technical director, and Jeremy Emerson, Saffire Events’ creative director.
Besides their work in the event industry, their team does work for large consumer companies in a lot of industries. This gives a breadth of experience that they bring to marketing events online.
-Graphic from Mashable.com
Blog – you update and customers commentThe rest, both you and your customers can contribute.
Look for other stats about FB
Look for other stats about FB
Look for other stats about FB
CASSIE – BufferApp is awesome, because it allows you to tweet when you like but they aren’t sent until the times when the highest number of your followers are online (as evidenced by when they are tweeting). It is also awesome, because it allows you to send tweets and FB posts at one time.
