1. Marketing
YOU!
Getting your brand out
there in the 21st Century

2. The times they are a-changin’…
Your brand and your product are not mutually exclusive anymore!

3. Need an example?

4. Marketing YOU checklist
 What is your brand status?
 What are your strengths and weaknesses?
 Who is the target market?
 What are your goals and objectives?
 What is your budget?
 Network, network, network

5.  Nearly25% of admissions officials check
out an applicants’ Facebook page, up
from 10 percent in 2008, according to a
new survey from Kaplan Test Prep. And a
2010 survey from Microsoft showed that
nearly 70 percent of all companies used
the web to research job candidates.

6. Branding 101 – You are a
brand.
 Your face is a logo,
your features are
characteristics
 Your pictures, what
you write and who
you are connected
to define you.

7. What do you think of this
person?

8. Now what do you think of this
person?

9. Step 1: Assess your brand
status online
 It’s simple – just Google
yourself.
 Add geolocational
information and other
profile information
 Places you might be found:
 Facebook
 Google+
 LinkedIn
 Twitter
 Google Profile
 Other community websites

10. Streamline your brand today!
 Be consistent – image, name, personality
 Be honest about who you are, what you
stand for, and what you’re trying to
accomplish
 Make finding you easy - link your
information together
 Tell your story and tell it well
 Showcase your professional affiliations

11. Step 2: Identify your strengths
and weaknesses
If you are a good writer, If you are a good
focus on creating copy photographer, create
and text based visual and easily portable
interactions objects
If you have a great If the camera loves you,
speaking voice, do do videos!
podcasts!
If you are a great sketch artist, create unique sketch
ads (like cartoons)

12. Step 3: Identify your target
market
 Ask yourself: what kinds
of persons would be
interested in what I have
to offer?
 Demographic variables
– age, gender, race,
ethnicity, religion, class,
culture, language,
familial status, etc.
 Psychographic variables
– lifestyles, attitudes,
customs, beliefs,
personalities, opinions,
values, etc.

13. Step 4: Define your goals and
objectives
 Create a list.
 Goals – broad
statements that are
often not
measureable or fully
attainable
 Objectives – Focused
statements that are
measureable and are
attainable

14. Step 5: Create a budget
 No money? Get creative.
 Bring your marketing to your target audience, don’t
expect them to find you!
 The internet provides a plethora of marketing options
that are paid with a unique currency – your time!

15. Step 6: Networking
 Others are not your
worst enemy - you
are.
 70% - 80% of jobs
are not published
(A Successful Job Search: It's All About
Networking – NPR 2/8/2011)
 Socialmedia is a
reflection of our
society

16. Thank You!
Marketing Courses Questions?
 MKTG 2065 –
Principles of Social
Media Marketing
 MKTG 2050 –
Principles of
Marketing
 MKTG 1020 – Visual
Merchandising and
Store Planning