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November 7, 2009<br />Styling the Trends<br />Fashion Public Relations<br />Crosby Noricks, <br />Founder/Editor, PR Coutu...
Today’s Presenter<br /><ul><li> Crosby Noricks, M.A.
PRCouture.com
 Social media strategist, Red Door Interactive
 Frequent speaker on social media, fashion PR and marketing</li></li></ul><li>Agenda<br /><ul><li>  What is Fashion PR
 Key components
  Web 2.0/Social Media
 Online trends
 Resources</li></li></ul><li>About Fashion PR<br />Fashion Public Relations Specialists and Publicists help apparel compan...
Fashion PR Strategy<br />
Working with the Media<br />
The Press Kit<br />
The Press Release and Pitch<br />
Fashion Photography/Look Book<br />Your photographs ARE your items - Rachael Oglesby, Softspoken<br />-<br />
Media Tours/Desk sides <br />The desk side appointments are the hottest item we offer. We travel with our client to NY pre...
Celebrities<br />
Cause Marketing<br />
Fashion Events, Runway and Fashion Week<br />
….HOLD UP!<br />
Fashion PR + Social Networking<br />
Fashion PR + Online Media<br />
Fashion PR + The New Influencers<br />
Fashion PR + Online Technology<br />
Fashion PR + Independent Designers<br />
Fashion PR + Social Shopping<br />
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Fashion PR + Online Trends

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Slides from presentation given at the PRSSA National Conference in November, 2009. Original title "Styling the Trends: Fashion Public Relations"

Published in: Business, Lifestyle
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Fashion PR + Online Trends

  1. 1. November 7, 2009<br />Styling the Trends<br />Fashion Public Relations<br />Crosby Noricks, <br />Founder/Editor, PR Couture<br />
  2. 2. Today’s Presenter<br /><ul><li> Crosby Noricks, M.A.
  3. 3. PRCouture.com
  4. 4. Social media strategist, Red Door Interactive
  5. 5. Frequent speaker on social media, fashion PR and marketing</li></li></ul><li>Agenda<br /><ul><li> What is Fashion PR
  6. 6. Key components
  7. 7. Web 2.0/Social Media
  8. 8. Online trends
  9. 9. Resources</li></li></ul><li>About Fashion PR<br />Fashion Public Relations Specialists and Publicists help apparel companies and retail stores build and maintain a favorable public image.<br />Source: fashion-schools.org<br />
  10. 10. Fashion PR Strategy<br />
  11. 11. Working with the Media<br />
  12. 12. The Press Kit<br />
  13. 13. The Press Release and Pitch<br />
  14. 14. Fashion Photography/Look Book<br />Your photographs ARE your items - Rachael Oglesby, Softspoken<br />-<br />
  15. 15. Media Tours/Desk sides <br />The desk side appointments are the hottest item we offer. We travel with our client to NY present collection to editors over 4 days, sometimes we will take a  core retailer list and visit stores…editorial often triples after doing desk side appointments. - ” Shannon Cavanagh-Estrada, Pitch! Press<br />
  16. 16. Celebrities<br />
  17. 17. Cause Marketing<br />
  18. 18. Fashion Events, Runway and Fashion Week<br />
  19. 19. ….HOLD UP!<br />
  20. 20. Fashion PR + Social Networking<br />
  21. 21. Fashion PR + Online Media<br />
  22. 22. Fashion PR + The New Influencers<br />
  23. 23. Fashion PR + Online Technology<br />
  24. 24. Fashion PR + Independent Designers<br />
  25. 25. Fashion PR + Social Shopping<br />
  26. 26. Fashion PR + Personal Wardrobe sites<br />
  27. 27. References and Resources<br /><ul><li>Smashing Darling – Indie Fashion
  28. 28. Fadmashion – Indie Fashion
  29. 29. Shopflick – Indie Fashion
  30. 30. StyleHive – Social Shopping
  31. 31. StyleFeeder – Social Shopping
  32. 32. ThisNext – Social Shopping
  33. 33. Chictopia– Outfit Share
  34. 34. Lookbook– Outfit Share
  35. 35. Weardrobe– Outfit Share
  36. 36. Polyvore – Image collage tool
  37. 37. Threadless – T-shirt voting
  38. 38. Twig – fashion photos for Twitter
  39. 39. The Lookbook – Fashion PR Directory
  40. 40. Who Reps What – Fashion PR Directory
  41. 41. Mastheads – Fashion Masthead Directory
  42. 42. Luprocks – Jewelry product placement
  43. 43. Flickrista – Fashion photos from Flickr</li></li></ul><li>Must-Reads<br /><ul><li>PR Couture
  44. 44. Fashionably Marketing
  45. 45. The Business of Fashion
  46. 46. Yuli Z
  47. 47. Retail Minded
  48. 48. Independent Fashion Bloggers
  49. 49. The Fashion Feed
  50. 50. Fashion Week Daily
  51. 51. Women’s Wear Daily</li></li></ul><li>Questions? <br />Questions?<br />
  52. 52. For more Information<br />www.prcouture.com<br />crosby@prcouture.com<br />@pr_couture<br />Special thanks to Elle Communications for some of the images<br />

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