How to Use Inbound Marketing to Grow Your Startup

276 views

Published on

Media Fusion's Cindy Kelly educates the Tampa Bay Wave on how to use Inbound Marketing to grow your startup. Topics include SEO (paid and organic search), keywords, landing pages, calls-to-action, email and social media marketing.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

How to Use Inbound Marketing to Grow Your Startup

  1. 1. #MediaFusionFounded in 2005Recognized as BizTech 2013 Finalist for “The BestWebsite for Generating Leads”Featured in the Tampa Bay Business Journals Book ofLists as a top PR Agency in Tampa Bay.Certified Inbound Marketing Agency
  2. 2. What is Inbound Marketing?#MediaFusion
  3. 3. #MediaFusion
  4. 4. The proven methodology for the digital age#MediaFusion
  5. 5. #MediaFusion
  6. 6. How Marketing Has ChangedOver the Years#MediaFusion
  7. 7. #MediaFusion
  8. 8. #MediaFusion
  9. 9. #MediaFusion
  10. 10. #MediaFusion
  11. 11. #MediaFusion
  12. 12. #MediaFusion
  13. 13. #MediaFusion
  14. 14. #MediaFusion
  15. 15. PPC vs. Organic Search#MediaFusion
  16. 16. #MediaFusionOrganic SEO: Earned placement - PPC: Paid placement
  17. 17. #MediaFusionPopular Online Advertising Outlets
  18. 18. Key Components of Organic SEO#MediaFusion• On Page: what we control• Off Page: what we can’t (sort-of)
  19. 19. Keywords#MediaFusion
  20. 20. Page Titles and Descriptions#MediaFusion
  21. 21. Headers – H1, H2, etc#MediaFusion
  22. 22. GREAT Content#MediaFusion
  23. 23. #MediaFusionInbound Links- Creating a BuzzDO• Create quality, educational content• Write guest posts for other blogs• Explore link building opportunities withother sites cautiouslyDON’T• Pay for links• Beg for links• Barter for links
  24. 24. #MediaFusionBenefits of Organic SEO• Organic rankings are free• Studies show that more than 70% ofpeople click on the organic searchresults vs. paid• More credible, more permanentlisting vs. PPC• Time dedicated to Organic SEO is aninvestment, not an expense
  25. 25. #MediaFusionBenefits of PPC• Instant Visibility• Great platform for testing keywords prior to SEO• Great for new product/service launches• Great for targeting competitors
  26. 26. How Inbound Marketing can beused in your PPC ad#MediaFusion
  27. 27. Use Landing Pages & Contentwith PPC#MediaFusion
  28. 28. Advanced Content Examples#MediaFusion• Blogs• Customer Stories• Industry Trends• Demo• eBook (or buyers guide)• Webinars, Podcasts, Seminars•10 Reasons…Customer References
  29. 29. Use Landing Pages & Contentwith PPC#MediaFusion
  30. 30. Create Dynamic Content Based on YourSales Funnel#MediaFusion
  31. 31. Dynamic Content Types#MediaFusion
  32. 32. Lead Nurturing#MediaFusion
  33. 33. #MediaFusion
  34. 34. What Get’s Measured Get’s Done#MediaFusion
  35. 35. What Marketing is Today#MediaFusion
  36. 36. #MediaFusion
  37. 37. #MediaFusion
  38. 38. #MediaFusion
  39. 39. #MediaFusion
  40. 40. 5 Key Takeaways#MediaFusion
  41. 41. #MediaFusion
  42. 42. #MediaFusion
  43. 43. #MediaFusion
  44. 44. #MediaFusion
  45. 45. #MediaFusion
  46. 46. #MediaFusion@twdCindyKelly@MediaFusionNowThank You

×