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Seth Cabo Preso V3 28


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Capstone\\’s new office is located in Cabo San Lucas and run by Seth Romans, VP of Latin American Business

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Seth Cabo Preso V3 28

  1. 1. Lifestyle Marketing. The Choice is Theirs’ Marketing for the hospitality and real estate industries.
  2. 2. Capstone Studios, Inc. Get Results. Guaranteed. <ul><li>US-based marketing, public relations, media, and marketing firm specializing in real estate, travel, hospitality, and lifestyle clientele. </li></ul>Now, conveniently located in Los Cabos! Hands-on local presence and full-service marketing and public relations programs.
  3. 3. Capstone Studios, Inc. Get Results. Guaranteed. <ul><li>Regarded as specialists in lifestyle branding for the hospitality and real estate industries. </li></ul><ul><li>The benefits for hotels, resorts, major corporations, real estate and real estate developments are unparalleled. </li></ul><ul><li>Clientele includes Fortune 500 companies. </li></ul><ul><li>Hands on approach with up to date research on consumer behavior and research. </li></ul>
  4. 4. Services with Tiered Solutions <ul><li>Consulting & Marketing Research </li></ul><ul><li>Identity Design </li></ul><ul><li>Websites & Internet Marketing </li></ul><ul><li>Social Media </li></ul><ul><li>Lead Generation Campaigns </li></ul><ul><li>Sales Center & Environmental Design </li></ul><ul><li>Public Relations </li></ul><ul><li>Advertising & Direct Response </li></ul><ul><li>eMarketing (email, newsletters, sweepstakes) </li></ul><ul><li>HD Video Production & Streaming Rich Media Applications </li></ul><ul><li>Collateral </li></ul>
  5. 5. Partners <ul><li>John Taylor Dismukes </li></ul><ul><li>After graduating from Art Center College of Design, John quickly made a name in the music and entertainment industries. His original works have graced the covers of numerous albums for rock legends such as The Grateful Dead, Megadeath, Foreigner, and Steppenwolf and blockbuster movies from Star Wars, Mad Max Jurassic Park, to Spiderman and Avatar, John’s work is seen around the globe. John is considered to be a pioneer of digital imaging techniques. </li></ul>
  6. 6. Partners <ul><li>Jo-Anne Redwood </li></ul><ul><li>Also an Alumnus of Art Center, Jo-Anne launched her career working under Walter Landor whom many consider the pioneer in branding. After a successful career in the entertainment field, she launched Capstone Studios focusing on Fortune 500 companies in the technology, real estate and travel industries. She is sought out for speaking engagements and serves as council on NAHB, 55+ Housing, and the Building Industry Association as well being an active participant in several Mexico-related associations including MREC, Mexico Chamber of Commerce, Perspectives, ii and RCI. </li></ul>
  7. 7. Partners <ul><li>Seth Romans </li></ul><ul><li>A USC graduate in Creative Writing and English Literature, Seth worked at Warner Bros. and MGM Studios. His writing ability, leadership skills and natural marketing senses allowed him an opportunity to head the Home Entertainment division and launch a new product called a “DVD” for MGM Studios. Seth expanded his career options when he moved to Los Cabos a decade ago where he has earned a reputation for having one of the best marketing minds and an expert in marketing Mexican tourism and real estate markets specializing in developing Lead Generation campaigns for American buyers. </li></ul>
  8. 8. Lifestyle Choices <ul><li>As consumer choice and media fragmentation continue to grow, advertising effectiveness increasingly depends on reaching the right consumer , with the right message, in the right time and place — and being able to understand the direct sales impact of those efforts. </li></ul>
  9. 9. <ul><li>Create Qualified Leads with the right communication </li></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>eMail </li></ul></ul><ul><ul><li>Newsletter </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><li>Call Chase </li></ul></ul>Front of Mind. (If you aren’t, your competition will)
  10. 10. <ul><li>Latest web standards and technologies </li></ul><ul><li>Social Media Campaigns </li></ul><ul><li>Graphic design and interactive, streamed 
media production </li></ul><ul><li>Search engine optimization </li></ul><ul><li>Internet marketing strategies </li></ul><ul><li>Comprehensive analytics and detailed reporting </li></ul>Internet Savvy
  11. 11. eMail Strategies, Blogs & Social Media <ul><li>Content Development </li></ul><ul><li>30% - 75% Click-through rates </li></ul><ul><li>Mailing list acquisition </li></ul><ul><li>Graphic design & HTML </li></ul><ul><li>Detailed monitoring and reporting </li></ul><ul><li>Newsletters and travel promotions </li></ul><ul><li>News releases and public relations communication </li></ul>
  12. 12. Are You Social? <ul><li>“ Social networking will continue to alter not just the global online landscape , but the consumer experience at large .” </li></ul>
  13. 13. Video Drives Traffic <ul><li>More Americans are using video sharing sites — and they are doing so more frequently.  As of May 2011, 71% of online adults reported watching videos on a video sharing site. </li></ul>CostaBaja Club Campestre Puerto Los Cabos Welk Resorts
  14. 14. Mobile Friendly for People On the Go <ul><li>83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. </li></ul>
  15. 15. Social Media (NEW!) <ul><li>As its’ roots, Capstone Studios has always been pioneering in marketing methodology. With the boom of Social Media, Capstone Studios has developed a social media package: </li></ul><ul><li>Daily Facebook updates & “Like Campaigns” </li></ul><ul><li>Daily or Weekly Twitter Communications </li></ul><ul><li>Daily Blog creations </li></ul><ul><li>You Tube channel with video positioning </li></ul><ul><li>Integrating print and traditional media with social media, all in one package… </li></ul><ul><li>Tiered to meet your marketing goals </li></ul>
  16. 16. Identity Design
  17. 17. Brand Extensions Identity, Packaging, & Merchandising Interesting Fact: The average person needs to see or read about your company 6 to 7 times before considering buying a product or using your service.
  18. 18. <ul><li>Magazine advertisement </li></ul><ul><li>PR articles & content </li></ul><ul><li>Brochures and direct mail </li></ul><ul><li>Newsletters (on and offline) </li></ul><ul><li>Promotional & 
merchandising items </li></ul><ul><li>Press Releases </li></ul><ul><li>Press Kits </li></ul>Print & Collateral
  19. 19. Engaging, Beauty & Testimonial Videos <ul><li>Award-winning creative direction and cinematography </li></ul><ul><li>State-of-the-art equipment and technology </li></ul><ul><li>HD and Blu-Ray authoring </li></ul><ul><li>Internet optimization (YouTube, web deployment, etc.) </li></ul><ul><li>Multi-language and subtitle support </li></ul>
  20. 20. Traditional Print Support
  21. 21. Expert in Sales Center Designs. Not just Pretty Pictures. <ul><li>Capstone Studios helps you “guide” your guests or clients through the sales process. </li></ul><ul><li>One of the most credible marketing agencies designing sales centers in North America. </li></ul><ul><li>Our sales centers are both communications tools and visually impacting. </li></ul><ul><li>Building confidence through sophisticated sales centers and design. </li></ul>
  22. 22. Web & Interactive
  23. 23. Sales Centers, Kiosks & Signage Including Interactive Displays
  24. 25. Capstone Studios, Inc. A Partner. Not a Vendor. <ul><li>When working with Capstone Studios, we learn your business inside out and become an extension of your team. </li></ul><ul><li>We pride ourselves in being accessible. </li></ul><ul><li>Each client, each project and each individual is extremely important to us. </li></ul><ul><li>Success is when clients are thrilled with the results. </li></ul><ul><li>We tend to retain our clients for years because of the trusted relationship we build. </li></ul>
  25. 26. Consumers Have Choices. Help Them Pick You.
  26. 27. Contact Us <ul><li>USA ~ Jo-Anne Redwood </li></ul><ul><ul><li>+ 949-888-9911 (main) </li></ul></ul><ul><ul><li>+ 213-716-6087 (cell USA) </li></ul></ul><ul><ul><li>+ 949-444-4032 (Cell MX) </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Social Media </li></ul><ul><ul><li>@joanneredwood </li></ul></ul><ul><ul><li>@capstonestudios </li></ul></ul><ul><ul><li>@TweetsMexico </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Also on YouTube, LinkedIn & Google+ </li></ul></ul><ul><li>Mexico ~ Seth Romans VP Latin America > BiLingual </li></ul><ul><ul><li>Phone: > 624-142-5577 > 624-142-3737 > Cell: 624-191-2179 </li></ul></ul><ul><ul><li>eMail </li></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><ul><li>@capstonestudios </li></ul></ul></ul><ul><ul><ul><li>@TweetsMexico </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>Also on YouTube, LinkedIn & Google+ </li></ul></ul></ul>
  27. 28. Thank You. Capstone Studios, Inc. V I S I O N. P A S S I O N. R E S U L T S.