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Personal brand 2.0


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Personal brand 2.0

  1. 1. Personal Branding 2.0 Your personal brand is the way you are represented to prospective business connections and people. Your brand is your professional image and it is reflected by your online presence through your LinkedIn profile, blog, social networking sites, and any other online platform you’re visible on.
  2. 2. Personal Brand Equity Continuous Networking Personal Character Maintain Expertise Stay Engaged PERSONAL BRAND EQUITY Principals of Brand Equity is the same for building a personal brand in a social media world
  3. 3. Mission Statements Personal Brands must have Mission Statements to inspire people to live a life of significance. SWOT Analysis Use SWOT Analysis Tool to audit yourself and your environment to help focus on key issues. Helpful External Harmful Internal Strengths What do you do well? What unique resources can you draw on? Weakness What could you improve? Where do you have fewer resources than other? What are others likely to see as weakness? Opportunities What good opportunities are open to you? What trends could you take advantage of? How can you turn your strengths into opportunities? Threats What trends could harm you? What is your competition doing? What treats do your weakness expose you to?
  4. 4. Define your Touch Points Use Social Media Activation Observe Social Media Engagement Think Long Term Follow personal branding in 5 step process Personal Branding a 5 stage Process Define a Clear DNA?
  5. 5. Choose a handful of qualities about yourself that you want to be known for Write down a few qualities or attributes of yours that will help you to achieve your goals. Write down the 4 or 5 things you want the world to know about you. Implement what has been planned Let’s Start Now Principals of Brand Equity is the same for building a personal brand in a social media world Personal Branding - Let’s Start Now
  6. 6. Promote Your Brand – Be Everywhere now that you know the ingredient of personal brand choose your tools intelligently.
  7. 7. Promote Your Brand – “Give to Get” Think “give to get” when trying to connect with others in the social media world. Display Advertisements Facebook, LinkedIn, Google+, twitter Blogs Paid Media Earned Media Owned Media
  8. 8. Brand Mission Develop a clearly stated mission that states the purpose and answers the question "Why I exist for customers?" Elevator Pitch Creating a clear elevator speech that clearly identifies who you are, what you do, and why I should care. Niche Market Identify the niche market and provide a detailed description of the niche. Competition Research and identify your competition, note any comparisons and differences. Profiles Develop and create social profiles that are consistent across all platforms. Content Strategy What is the plan to provide content for the profiles? How often will you post on each? Is the content strategy consistent with brand and relevant within the industry? Graphic Design Do all pieces have a professional look to them, both for print and digital? Brand Personality Is the brand personality clearly defined and consistent in all media and design elements? Tagline Does the tagline communicate the purpose in an unexpected or un- obvious way? e.g., Taco Bell's tagline "Think outside the bun." Personal Brand Checklist
  9. 9. Thanks! Mobile: 91 9900590943 | Email: | Blog: