How Facebook and Twitter are Changing Healthcare

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Nova Southeastern University College of Pharmacy 2009 Fall Classic presentation examining the role of Facebook and Twitter in pharmacy and the development of participatory medicine.

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  • i am very so happy to share my Experience on how Dr ADAGBA cured me for this deadly disease called Herpes Simplex,since 7 year ago i have been diagnosed of HERPES SIMPLEX and I have tried all possible means to get cure but all to no avail, one day i was Browsing on Internet research on more about Herpes cure, and i saw someone testifying about how DR ADAGBA cure so many individual of HERPES SIMPLEX 1-2 Disease.i did not believe i search again saw a miraculously testimony on blogger how someone who was also cured from HIV/AIDS by this Man called Dr ADAGBA and many other`s. So i believe and i contacted him and he was really caring and loving.he told me not to worry that he will prepare herbal medication that we cured me, i never believed it, well after all the procedures and herbal medication given to me by Dr ADAGBA 2 weeks later i started experiencing changes all over me,then i went to the hospital and i was confirmed Herpes Simplex negative.all thank to Dr ADAGBA for saving my life of HERPES SIMPLEX deadly disease,he has cure for all kinds of diseases,CANCER. HEPATITIS B .DIABETIC. HIV .ALS. friends i will advise if you have any sickness at all you can email Dr ADAGBA on email: him email now: adagbaspiritualtemple@gmail.com his Mobil number +2349057354407 visit his website: http://adagbaspiritualtem8.wixsite.com/dr-adagba
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  • Greetings to the great and most trusted herbal doctor that i have ever met that is ready to help you.i was diagnose of Hepatitis B disease 2015 and since then i have been held done for so many things but i never loose hope knowing that one day i will recover from this disease that has caused mea pain and agony and suffering. so i went in search of a herbal remedy. and surprisingly i saw many testimonies of how Dr Akuna has helped several others in curing their Hepatitis B and they have all successfully get cured. immediately emailed him :drakunasolutiontemple@gmail.com and after which he wrote back to me and told me that i will be cured once i he get the herbs to prepare my cured. of course i couldn't get the herbs so i had to pay the herbs money and then he sent me my herbal medicine and when i receive and used it in 2 weeks i was cured from my disease. after i had tested myself and found out that i am negative. why live with that disease when there is someone as Dr Akuna that can help you to be cured get cured he can cure all kind of diseases ALS, HERPES,HIV/AIDS and so many others.contact his mobile::+2348154625070 or his website:http://drakunasolutiontem.wix.com/dr-akuna....
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  • Greetings to the great and most trusted herbal doctor that i have ever met that is ready to help you.i was diagnose of Hepatitis B disease 2015 and since then i have been held done for so many things but i never loose hope knowing that one day i will recover from this disease that has caused mea pain and agony and suffering. so i went in search of a herbal remedy. and surprisingly i saw many testimonies of how Dr Akuna has helped several others in curing their Hepatitis B and they have all successfully get cured. immediately emailed him :drakunasolutiontemple@gmail.com and after which he wrote back to me and told me that i will be cured once i he get the herbs to prepare my cured. of course i couldn't get the herbs so i had to pay the herbs money and then he sent me my herbal medicine and when i receive and used it in 2 weeks i was cured from my disease. after i had tested myself and found out that i am negative. why live with that disease when there is someone as Dr Akuna that can help you to be cured get cured he can cure all kind of diseases ALS, HERPES,HIV/AIDS and so many others.contact his mobile::+2348154625070 or his website:http://drakunasolutiontem.wix.com/dr-akuna
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  • I WANT TO SHARE MY EXPERIENCE OF HOW I GOT CURED FROM HIGH BLOOD PRESSURE AND HPV BY HERBAL MEDICINE BY DR OSARO . It may sound strange! For the past 4 years i have spent a lot of money in buying medicines to strengthen my immune system and keep me healthy, until i read an article on the internet about an Africa Herbalist CALLED DR OSARO who uses herbal medicine and roots to cure cancer, herpes , diabetes, ash-man, HIV HPV HSV BLOOD PRESSURE and many other diseases .Though i never believed he can cure HPV, but i decided to give it a try because i was desperate. Then i sent a message to him on his email natureroot.herbs@gmail.com and i also called him and whatsapp him through him mobile number +2349029519146 He prepared herbal medications and send it to me through COURIER SERVICE and i took it as he instructed. 21days after, i went to the hospital to do a checkup, the result came out and it as for the BP it is now normal, i waited for another 3 months and repeated the checkup text it remained NEGATIVE. I'm sharing this with you, because i believe there's someone out here who also desire to have this cure. feel free to send a message to him on his email ( natureroot.herbs@gmail.com ) or call and whatsapp him +2349029519146, and am sure he will be willing to help you and you will also have a testimony to share. please inform other victims about this if you get treated......
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  • PLEASE READ THIS!! Hello to you all, I am jennifer from Canada, I want to share this testimony to all of you out there, seeking for treat for your illness, I had herpes, it was gradually killing me, I went to many hospital for treatment but each time i am treated it goes and then come back again, i was so worried until i met Dr.Osaro on the internet, he told me he could cure the herpes i did not believe him, but since i really needed help i decided to give him a try, he prepare some medicine ( herbs ) and sent to me, after drinking it for 17 days and applying the herbal oiltment on the affected area, i went back for Lab text, it was gone, then i decided to wait for another 6 month, it is now 9 months, the herpes is no longer traceable in my blood, i have be completely treated and cure of Herpes, so i am using this chance to tell any once out there who has herpes or any other illness, to please contact Dr. Osaro, he also has the cure for HIV/AIDS, HERPES, CANCER, ALS AND GENITAL WARTS and cure for many other Sexually Transmitted Decease STD. please contact him on Name: Dr. Osaro Enoma Email: natureroot.herbs@gmail.com Phone: +2349029519146. If you get treated please also tell others.
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  • http://www.cartoonart.org/images/twitter.jpghttp://justgiving.files.wordpress.com/2009/01/facebook_logo.jpg
  • http://www.nih.gov/news/health/nov2009/ncrr-02.htm
  • http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
  • http://www.facebook.comhttp://www.myspace.comhttp://www.ning.comhttp://www.linkedin.comhttp://www.hi5networks.com/blog/
  • http://malefis.u-strasbg.fr/site/images/homer-brain.jpg
  • http://www.geekologie.com/2009/09/dont_friend_your_mom_more_face.php
  • http://www.youtube.com/watch?v=W-jB9RDN-mE
  • http://i.bnet.com/blogs/pepsi_max_3.jpg
  • http://en.wikipedia.org/wiki/File:Elias_Zerhouni_close-up_official_photo.jpg
  • http://www.cdc.gov/SocialMedia/
  • http://www.facebook.com/takeastepagainstcervicalcancer#/takeastepagainstcervicalcancer?v=box_3
  • http://www.facebook.com/pages/Orlando-FL/UCF-Student-Counseling-Center/52063513049
  • http://ischool.umd.eduwww.hpvfactcheck.org
  • http://holydogwater.files.wordpress.com/2007/10/borat-greatsuccess.jpg
  • http://thenastyboys.files.wordpress.com/2008/01/huggybear.jpg
  • http://media.photobucket.com/image/drunk%20student/silverbeam/A%20CSM%20Blog/Drunk.jpg
  • http://www.bc.edu/libraries/meta-elements/jpg/bclogo.jpghttp://www.bc.edu/bc_org/svp/st_org/mktacad/Images/511px-Boston_College_with_Boston_skyline.jpg
  • http://media.photobucket.com/image/Pitfall%20video%20game/cliche_city2/pitfall.jpg
  • http://www.co.lancaster.pa.us/shauns-site/lib/shauns-site/philadelphia-eagles-logo.jpg65039
  • http:www.proofpoint.com
  • http://www.twitip.com/twitter-tips-for-beginners-video/
  • http://z.about.com/d/politicalhumor/1/0/y/m/2/stop-or-tweet.gif
  • http://twitter.com/jensmccabe/status/3073739543
  • http://cache0.techcrunch.com/wp-content/uploads/2009/10/twitter_bird_logo_by_ipotion.jpg
  • http://twitter.com/poikonen
  • http://twitter.com/search/users?q=Walgreens&category=people&source=find_on_twitter
  • http://twitter.com/Walgreens
  • http://twitter.com/CVS_Cares
  • http://twitter.com/rankospharmacy
  • http://twitter.com/APhA_HCR
  • http://www.ignitelabs.com/pharmatwitter/
  • http://www.telegraph.co.uk/telegraph/multimedia/archive/01369/twitter-pic_1369969c.jpg
  • http://www.flickr.com/photos/joeysplanting/2433679130/sizes/l/http://www.ci.redwood-city.ca.us/fire/disaster/preparedness%20overvew_clip_image001.jpg
  • http://www.cdc.gov/socialmedia/campaigns/h1n1/#Microblogs
  • http://www.nasddds.org/PanFlu/H1N1.jpg
  • http://newmexicoindependent.com/wp-content/uploads/2008/12/twitter-art.jpg
  • http://www.flickr.com/photos/30211781@N04/3937067223/in/set-72157622279693151/
  • http://farm4.static.flickr.com/3365/3201878338_65aebe014d.jpg
  • http://media.photobucket.com/image/Pitfall%20video%20game/cliche_city2/pitfall.jpg
  • http://twitter.com/CVS_pharm/status/2794096289
  • http://twitter.com/ClinicalReader/statuses/2673399690
  • http://thepcsecurity.com/wp-content/uploads/2009/08/twitter-risk-analysis.png
  • http://www.slideshare.net
  • How Facebook and Twitter are Changing Healthcare

    1. Kevin A. Clauson, Pharm.D. Associate Professor How and are Changing Healthcare
    2. Objectives  Define and differentiate between Web 1.0 and Web 2.0  Identify uses of Web 2.0 tools in healthcare  Explore pitfalls associated with the use of Web 2.0 applications
    3. What Does Web 2.0 Mean to You?
    4. Evolution of the Web • Web 1.0 (one-way Web)  Static, pull • Web 2.0 (two-way Web)  Dynamic, push  Collaborative, participatory • Web 3.0/3D/Semantic Web (TBD)
    5. Why should you care about Web 2.0?
    6. Reason #1 Well…your tax dollars did just help to fund $27 MILLION worth of projects that hope to build ‘Facebook for Scientists’ www.nih.gov/news
    7. Reason #2 Your aunt, niece, daughter or granddaughter might be one of the 106,000 people getting information from the Gardasil page on Facebook
    8. Reason #3 Your colleagues of tomorrow are immersed in these tools TODAY Acad Med 2009;84(11):1479-81.
    9. Reason #4 Web 2.0 tools are already being used by your patients to exchange information and help with smoking cessation, diabetes management, medication adherence, influenza alerts, etc.
    10. http://socialnomics.net/2009/08/11/statistics- show-social-media-is-bigger-than-you-think/
    11. HOW FACEBOOK IS CHANGING: Social Expectations
    12. 17% of all time spent online in 2009 was on social networking sites! Nielsen – August 2009
    13. Navigating Social Networking
    14. What about the Dunbar Number? What about the Dunbar Number? Behavioral and Brain Sciences 1993; 16 (4):681-735.
    15. When Generations Collide!
    16. HOW FACEBOOK AND TWITTER ARE CHANGING: Business of Healthcare
    17. Advertising Age – March 2009 Gaining one member per second Site visitors doubled since last year
    18. 45% of hiring managers use social networking sites to screen candidates Harris Interactive/CareerBuilder Survey 2009
    19. Background Did NOT hire when profile indicated:  Provocative/inappropriate photographs or information (53%), alcohol or drug use (44%)  Shared sensitive information from previous employment (20%) Harris Interactive/CareerBuilder Survey 2009
    20. Did hire when profile indicated:  Good organizational fit (50%), candidate creativity (38%) Harris Interactive/CareerBuilder Survey 2009
    21. Three Things To Know About and Stent Advert 1. $7500 investment for video 2. Generated over 160,000 views and almost 1000 comments 3. Increased the number of site hits for company by >180% www.thespanner.com
    22. YouTube Case Study http://www.youtube.com/watch?v=W-jB9RDN-mE
    23. FDA Hearing on Social Media
    24. HOW FACEBOOK AND TWITTER ARE CHANGING: Healthcare Models
    25. Patient Passive role Information is given to them Top down delivery of healthcare Paternalistic medicine ePatient Active (engaged) role They seek out information (Internet) Partner in their healthcare Participatory medicine
    26. Participatory Medicine Patient driven changes to healthcare system Healthcare professionals scrambling to catch-up May require education/retraining of workforce
    27. What Type of Patient Is This?
    28. “As opposed to the doctor-centric, curative model of the past, the future is going to be patient-centric and proactive.” Elias A. Zerhouni, M.D. Former Director of the National Institutes of Health (2002-2008)
    29. HOW FACEBOOK IS CHANGING: Delivery of Healthcare
    30. Hospitals and Web 2.0 Tools 410 Hospitals 297 Twitter 219 Facebook 202 YouTube 48 Blogs Source: ebennett.org/hsnl
    31. Take the Fact Check: HPV quiz to see how much you really know about Human Papillomavirus, a common sexually transmitted disease that can cause cancer and genital warts. Others will not know you’ve taken the quiz unless you want them to.
    32. HOW FACEBOOK IS CHANGING: Biomedical Literature & Perceptions
    33. Facebook Gone Wild! 44.5% of medical students and residents (n=813) at UF had a Facebook account J Gen Intern Med 2008;23(7):954-7.
    34. Facebook Study at UF - Groups 63% of Facebook users in study joined ‘groups’ including:  PIMP (Party of Important Male Physicians)  Physicians looking for trophy wives in training J Gen Intern Med 2008;23(7):954-7.
    35. Facebook Study at UF - Profiles 70% contained pictures of drinking 10-50% ‘excessive’ Findings driving changes in policy J Gen Intern Med 2008;23(7):954-7.
    36. Social Network Use by Pharmacy Students at NSU 82.7% 30.9% 1.5% Proceedings of Medicine 2.0 – 2009
    37. Facebook & Pharmacy Students  Study of 299 pharmacy students in three Colleges of Pharmacy  57% responded it was “unfair” for employers to use Facebook content  45% said College should not be able to use as evidence of students lacking professionalism AJPE 2009;73(6):article 104.
    38. Boston College Quit Issuing Email Accounts to Students in 2009 Chronicle of Higher Education November 2008
    39. Pitfalls with Facebook
    40. How to Get Fired From an NFL Team in Two Easy Steps by Dan Leone gate chief 1. Get upset about your employer cutting your favorite player (Dawkins) 2. Immediately post on Facebook: "Dan is [expletive] devastated about Dawkins signing with Denver ... Dam Eagles R Retarted!!" sports.espn.go.com/nfl/news
    41. Two hospital staff were fired after a nurse appeared on Facebook in ‘a revealing pose’…the picture also showed a patient in the background! NursingTimes.net February 2009
    42. Beliefs & Social Media 53% of employee respondents said their social networking sites are “none of an employers’ business”  Compare to results of pharmacy students’ attitudes in study Deloitte LLP 2009 Ethics & Workplace Survey
    43. Eight Percent of Companies Have Fired Employees Due to Issues With Social Media Sites www.proofpoint.comom
    44. HOW TWITTER IS CHANGING: Communication
    45. Microblog "a small-scale form of blogging, generally made up of short, succinct messages, used…to share news, post status updates and carry on conversations". - Mike Templeton Science 2.0 for TEL workshop at ECTEL09
    46. Individual  Customized news feed & analysis  Live Tweeting  Job leads  Social networking Institution  Internal communications  Live Tweeting  Recruitment  Engagement
    47. Twitter Usage 19% of all adults online use Twitter Source: Pew Internet & American Life Project Survey 2009
    48. HOW TWITTER IS CHANGING: Delivery of Healthcare
    49. Twitter Mobile TweetDeck TwitterBerry TwitterFon
    50. 140 Uses for Twitter in Healthcare philbaumann.com
    51. CDC & Twitter
    52. Pandemics in the Age of Twitter: Content Analysis of “Tweets” During the H1N1 Outbreak Proceedings of Medicine 2.0 - 2009
    53. HOW TWITTER IS CHANGING: Coverage of Live Medical Events
    54. Live Tweeting Most commonly at conferences Use of Hashtags #USPasm, #Med2, #ASHPMCM?
    55. Tweeting During Conference 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Other Speaker Organizer Attendee Online 42.9 71.4 100 90 50 57.1 28.6 0 9.1 50 Not Tweet Tweet Proceedings of EduMedia conference 2009;145-156.
    56. Henry Ford Hospital Live Tweeted Surgery Livestream to conference attendees Educational for residents/students Remove mystery for future patients
    57. Pitfalls with Twitter
    58. Not Twitteriffic  HIPAA  Ethical breaches  Lack of formality
    59. Summary Points  Web 2.0 is changing the nature of communication and social networks  New healthcare models and opportunities are available via tools such as Facebook and Twitter  Pitfalls exist with these tools requiring creation of new guidelines and policies
    60. Twittersphere & Blogosphere Acknowledgements Lee Aase Phil Baumann Ed Bennett Susannah Fox Cisco Grajales III Shwen Gwee Jen McCabe Berci Mesko Erik Qualman Darren Rowse
    61. Recommended Resources Lee Aase’s Social Media University Global (SMUG) http://social-media-university-global.org/ Darren Rowse’s Twitter Tips for Beginners http://www.twitip.com/twitter-tips-for-beginners-video/ Phil Baumann’s Leading on Twitter Primer http://www.slideshare.net/philbaumann/priming-healthcare-for-twitter- an-introduction-to-leading-on-twitter?src=embed
    62. Expanded slidedeck available at: www.slideshare.net
    63. Images • http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/ • http://www.facebook.com • http://www.myspace.com • http://www.ning.com • http://www.linkedin.com • http://www.hi5networks.com/blog/ • • http://malefis.u-strasbg.fr/site/images/homer-brain.jpg • http://www.geekologie.com/2009/09/dont_friend_your_mom_more_face.php • http://en.wikipedia.org/wiki/File:Elias_Zerhouni_close-up_official_photo.jpg
    64. Images • http://www.cdc.gov/SocialMedia/ • http://www.facebook.com/takeastepagainstcervicalcancer#/takeastepagainstcervicalcancer?v=box_3 • http://www.facebook.com/pages/Orlando-FL/UCF-Student-Counseling-Center/52063513049 http://holydogwater.files.wordpress.com/2007/10/borat-greatsuccess.jpg • http://thenastyboys.files.wordpress.com/2008/01/huggybear.jpg • http://media.photobucket.com/image/drunk%20student/silverbeam/A%20CSM%20Blog/Drunk.jpg • http://www.bc.edu/bc_org/svp/st_org/mktacad/Images/511px- Boston_College_with_Boston_skyline.jpg • http://www.bc.edu/bc_org/svp/st_org/mktacad/Images/511px- Boston_College_with_Boston_skyline.jpg • http://media.photobucket.com/image/Pitfall%20video%20game/cliche_city2/pitfall.jpg
    65. Images • http://www.twitip.com/twitter-tips-for-beginners-video/ • http://z.about.com/d/politicalhumor/1/0/y/m/2/stop-or-tweet.gif • http://twitter.com/jensmccabe/status/3073739543 • http://cache0.techcrunch.com/wp-content/uploads/2009/10/twitter_bird_logo_by_ipotion.jpg • http://twitter.com/poikonen • http://twitter.com/search/users?q=Walgreens&category=people&source=find_on_twitter • http://twitter.com/Walgreens • http://twitter.com/CVS_Cares • http://twitter.com/rankospharmacy • http://twitter.com/APhA_HCR
    66. Images • http://www.ignitelabs.com/pharmatwitter/ • http://www.telegraph.co.uk/telegraph/multimedia/archive/01369/twitter-pic_1369969c.jpg http://www.flickr.com/photos/joeysplanting/2433679130/sizes/l/ • http://www.ci.redwood-city.ca.us/fire/disaster/preparedness%20overvew_clip_image001.jpg • http://www.cdc.gov/socialmedia/campaigns/h1n1/#Microblogs • http://www.nasddds.org/PanFlu/H1N1.jpg • http://newmexicoindependent.com/wp-content/uploads/2008/12/twitter-art.jpg • http://www.flickr.com/photos/30211781@N04/3937067223/in/set-72157622279693151/ • http://farm4.static.flickr.com/3365/3201878338_65aebe014d.jpg • http://twitter.com/CVS_pharm/status/2794096289
    67. Images • http://thepcsecurity.com/wp-content/uploads/2009/08/twitter-risk-analysis.png • http://tweetphoto.com/671561 http://www.flickr.com/photos/dosik/118828513/ http://www.flickr.com/photos/the_brownhorse/2553314429/ If thumbnail/URL not present, image has been purchased/licensed Expanded slidedeck images can be found under notes tab
    68. Thank you for your time! clauson@nova.edu @kevinclauson

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