Objectives • Define basic terminology
for mobile health (mHealth) and applications (apps) • Review highest utility mobile phone apps for pharmacy • Discuss apps that can be used with or recommended for patients
mHealth is the use of
mobile devices and global networks to deliver health services and information
Smartphone OS Share 2% 3%
9% 38% Android iPhone 21% BlackBerry Windows HP webOS Other 27% Source: Nielsen Mobile Insights 2011
Applications (apps) Native app Web
app Device-specific Software in browser- software designed rendered language to run on its (i.e., surfing the web OS/firmware (e.g., from your phone); download Angry needs internet Birds from App connectivity to work Store onto iPhone) “App” voted 2010 Word of the Year (ADA)
• No native app for
HP webOS (e.g., TouchPad) • Web app is eMed • App is actually optimized browser for Medscape content • Needs internet connection to use!
• Micromedex Drug Information –
Native app only for iOS (Apple) [FREE] • Web browsing/install for other platforms – Clinical Xpert – mobileMicromedex – Micromedex Mobile 2.0 • FREE for institutional subscribers (& DI/iOS)
Pew Internet Mobile Access 2010
Hispanics use their phone to go online and to text more frequently than any other group* *English-speaking Hispanics
Consumers want to use health
apps To keep track of health information 48.5 To help manage 58.4 disease or drug To gain information 91.1 0 20 40 60 80 100 Percent Source: Consumer Health Information Corporation, April 2011 (n=395)
Consumers would most prefer to
receive a medication reminder via: Phone call 1.3 Buzzing drug 2.5 vial Email 15.2 Phone alarm 19.5 App 20.3 Text 41.1 message/SMS 0 20 40 60 80 100 Percent Source: Consumer Health Information Corporation, April 2011 (n=395)
Summary Points • mHealth may
help extend pharmacy services, drive change to the practice model, and reach underserved populations • Many opportunities for pharmacy exist in mHealth, but we have to seek them out • Apps offer a low entry point for clinical utility and a way to engage with patients
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