MIT

1. Google
Health
and
Microso2
HealthVault
Launch
Individual
Assignment
Names
of
the
contributors:
Enrique
Mesones

2. Q.1
Explore
the
Google
Health
and
Microso2
HealthVault
Launch
case
from
the
user
/
consumer
side
and
list
the
issues
that
contributed
to
the
failure
of
the
two
ventures.
2
• Both
ventures
were
Personal
Health
Record
services
trying
to
organize
all
health
care
informaMon
into
one
place.
Both
services
were
free
to
use
for
consumers.
The
informaMon
shared
with
health
service
providers
(doctors,
clinics
or
pharmacies)
was
controlled
by
the
individual.
Both
were
based
on
the
idea
that
with
more
and
beRer
informaMon,
people
can
make
smarter
choices,
whether
in
regard
to
managing
personal
health
and
wellness,
or
saving
money
and
conserving
energy
at
home.
• Both
ventures
dealt
with
the
issues
of
public
percep*on
and
trust.
Considering
the
sensiMvity
of
health
data,
consumer’s
trust
in
both
GH
and
MHV’s
ability
to
keep
their
personal
data
secure
and
private
was
vital.

3. 3
• Consumers
did
not
hold
Google
and
Microso2
in
a
high
opinion
in
this
regard.
The
fact
that
Google
is
primarily
and
adverMsing
company
that
benefits
financially
from
collecMng
increasingly
personal
informaMon
probably
did
not
help.
However,
Google
Health
contained
no
adver*sing.
For
Microso2
the
business
model
depended
on
one
thing:
Targeted
Search/adverMsing.
• HIPAA
compliance
was
an
issue
for
Google.
According
to
its
Terms
of
Service,
GH
was
not
considered
a
“covered
enMty”,
thus
HIPAA
privacy
laws
did
not
apply
to
it.
• MHV
appeared
like
the
perfect
spot
to
build
a
centralize
health
and
fitness
tracking
plaorm
on
top
of,
but
unfortunately
none
of
Microso2’s
other
health
&
fitness
apps
synced
data
to
it
(though
Fitbit
did).
ID
and
logging
in
issues
including
unable
access
records
from
Facebook
sign-­‐in
contributed
to
the
failure.

4. 4
Source:
hRps://www.cbinsights.com/research/report/google-­‐strategy-­‐healthcare/

5. Q.2
Explore
the
Google
Health
and
Microso2
HealthVault
Launch
case
from
the
partner
/
health
organizaMons'
side
and
list
the
issues
that
contributed
to
the
failure
of
the
two
ventures.
• Both
ventures
were
trying
to
help
health
providers
and
insMtuMons
pull
together
important
data,
whether
it’s
labs,
medical
records
or
X-­‐ray
imaging.
• One
of
the
biggest
challenges
in
healthcare
is
that
data
is
heavily
siloed
and
there’s
very
liRle
interoperability
between
systems.
It
can
be
difficult
to
integrate
data
across
differing
EMRs
even
within
the
same
hospital,
not
to
menMon
data
across
mobile
apps,
connected
devices,
and
other
health-­‐tracking
products.
All
the
informaMon
is
currently
scaRered
throughout
the
various
hospitals
and
clinics
where
paMents
receive
care,
and
is
a
huge
pain
for
doctors,
nurses
and
paMents
to
access.
• They
abandoned
the
projects
because
of
the
lack
of
widespread
adopMon.
PaMents
did
not
upload
their
personal
health
data
massively
and
health
providers
and
insMtuMons
were
affected
by
it.
5

6. Q.3
Explore
the
Google
Health
and
Microso2
HealthVault
Launch
case
from
the
societal
side
and
list
the
issues
that
contributed
to
the
failure
of
the
two
ventures.
6
• Medical
informaMon
is
currently
scaRered
and
that
leads
to
all
sorts
of
duplicate
tests
and
procedures,
which
is
expensive.
And
it
can
create
dangerous
informaMon
gaps,
so
I
see
the
impact
that
availability
of
data
can
have
in
medicine
and
in
society
as
a
whole.
Geing
data
to
paMents,
caregivers
and
providers
is
key.
• Another
issue
that
contributed
to
the
failure
of
both
ventures
is
the
fact
that
neither
GH
nor
MHV
offered
Tele-­‐Health
services
that
can
sync
the
data
shared
during
Tele-­‐Health
consultaMons
with
the
online
health
records.
I
personally
believe
that
Real
Time
CommunicaMons
helps
health
providers
serve
their
paMents
and
consumers
more
effecMvely.
Virtual
Medicine,
Virtual
Medical
Centers,
HIPAA
compliant,
with
built-­‐in
AI
and
IoT
connected
for
Tele-­‐Hearth,
Tele-­‐Ecography
and
more
..
Monitoring
24/7.

7. www.emeritus.org