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Sessoion #2

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MSP'16 Corporate Leaders workshop
Marketing strategy and plan.

Published in: Marketing
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Sessoion #2

  1. 1. Marketing: Strategy & Plan Prepared and presented by: Zeina Hani Talha Ruba Abdel-Zaher Session 2 – Corporate Leaders
  2. 2. Who are you again? ‫انتووووو‬ ‫مييييييييي‬‫ن؟‬
  3. 3. I. What is a marketing strategy? II. How to create a marketing strategy? III.What is a marketing plan? IV.How to create a marketing plan? V. Summary
  4. 4. Creating a Marketing Strategy Segmentation Targeting Differentiating Positioning
  5. 5. segmentation
  6. 6. 1- Geographic Segmentation
  7. 7. Egypt: • McFalafel Saudi Arabia: • McArabia
  8. 8. 2- Demographic
  9. 9. Male: Female: • Birell • Galaxy Gender
  10. 10. Age
  11. 11. Income
  12. 12. Occupation
  13. 13. Education
  14. 14. 3- Psychographic
  15. 15. High Class: • Ferrari Middle Class: • Hyundai Low Class: • Vespa Social Class
  16. 16. Life Style – Video
  17. 17. Healthy Unhealthy Life Style
  18. 18. 4- Behavioral
  19. 19. Ramadan Eid Occasions
  20. 20. Targeting
  21. 21. Undifferentiated • Our Marketing Mix: The Whole Market Differentiated • Gold Tickets: Segment 1 • Silver Tickets: Segment 2 • Bronze Tickets: Segment 3 Concentrated • Marketing Mix 1: Segment 1
  22. 22. Socially Responsible Targeting
  23. 23. Differentiating
  24. 24. Positioning
  25. 25. Implementing The Strategy
  26. 26. What is a marketing plan?
  27. 27. Situational Analysis Target Audience Marketing Goals Tactics Marketing Budget
  28. 28. 1- Situational Analysis
  29. 29. Swot analysis
  30. 30. 2- Target Audience
  31. 31. Geographic Demographic Psychographic Behavioral
  32. 32. 3- Marketing Goals
  33. 33. 4- Tactics
  34. 34. According to: Types of Customers Platinum Gold Silver
  35. 35. 5- Budget
  36. 36. summary
  37. 37. Any questions
  38. 38. • Ruba Ahmed Abdel Zaher: 01118459157 • E-mail: Ruba.Zaher96@gmail.com • Facebook Account: https://www.facebook.com/roba.a.abdelzaher • Zeina Hani Talha: 01014469535 • E-mail: Zeinahani96@yahoo.com • Facebook Account: https://www.facebook.com/zeina.hani.7 • Corporate Leaders Facebook Group: https://www.facebook.com/groups/199705387062114/?fref=ts

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