Kevin A. Clauson, PharmD
1. Explore partnering in social media
research between academia and industry
2. Describe how social media research can
help connect and improve healthcare
3. Investigate the emergence of the legal
duty to warn and pharmacovigilance 2.0
By any means necessary
Sci Transl Med 2010;2(35):35cm17.
Adv Wound Care 1999;12(5):231-2.
You know you‟re not the first. But do you really care?
J R Coll Physicians Edinb 2009;39(1):73-8.
Crit Rev Food Sci Nutr 2006;46(5):365-77.
“If I have an interest in a
company, I want that
company to succeed, and that
company is interested in me
because of my objectivity and
reputation and scientific
If I compromise that, I'm of
no use to anybody.”
- Thomas Stossel, MD
Harvard Medical School
Nature Biotechnology 2010;28:7-8.
Hollander: No doubt
you've discovered that
loyalty is no longer the
currency of the realm.
Knightley: Then what is?
Hollander: I'm afraid
currency is the
currency of the
Pirates of the Caribbean: Dead Man's Chest, 2006.
Med Educ Online 2010;15.
Monash Bioeth Rev 2009;28(4):32:1-15.
Study of 299 pharmacy students
use and attitudes about Facebook
57% said it was
not fair for
employers to use
Am J Pharm Educ 2009;73(6):104.
Recruiters who rejected job candidates
based upon online info vs. consumers who
thought online info affected job search
US UK German French
Source: Online Reputation study (for Data Privacy Day) 2010
Scraping social media sites to find and
aggregate information on individuals
Results used to infer behavioral patterns and
impact decisions about: employment, health
insurance coverage, credit rates, etc.
Can also be used benevolently as early
of social media
coordinated by a
Social Media Research
So easy that even a caveman can do it
• It is early days for partnered research with
medically-focused social media
• Academia and industry can be effective
partners to conduct meaningful research
• Hurdles with social media research should
be anticipated and proactively managed