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7 successful strategies to develop your school library advocacy toolkit


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This presentation covers the 7 most successful strategies for school library advocacy. Topics include identifying your key message, capturing statistics, gathering facts, sourcing quotes, finding stories, identifying media opportunities and leveraging networks.

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7 successful strategies to develop your school library advocacy toolkit

  1. 1. 7 successful strategies to develop your advocacy toolkit
  2. 2. My journey <ul><li>1979 began teaching career </li></ul><ul><li>Secondary, teacher-librarian, head of department, acting deputy principal, regional educational adviser, education officer </li></ul><ul><li>1994 – independent consultancy </li></ul>
  3. 3. A magic moment <ul><li>2001 – Australian School Library Association Citation Award in recognition of services to teacher librarianship in Australia </li></ul><ul><li>“ From the time she first took on the role of ASLA Councillor it was evident that she had the vision, dedication, drive, enthusiasm and attention to detail to be a future leader of the Association and teacher librarians.” </li></ul>
  4. 4. Before and after <ul><li>1991 to 1995 – SLAQ President </li></ul><ul><li>1996 to 1998 – ASLA President </li></ul><ul><li>2001..... </li></ul><ul><li>2002 – Contracted as Executive Officer for ASLA </li></ul><ul><li>2005 – Capra Ryan Australian Teacher Librarianship prize (CSU Master of Applied Science) </li></ul><ul><li>2005 – Contracted as Executive Secretary for IASL </li></ul><ul><li>Presentations & papers </li></ul><ul><li> </li></ul>
  5. 5. School Library Inquiry <ul><li>Who are you, what do you do and what are you doing about it? </li></ul>Dr Dennis Jensen MP, Sharon Bird MP & Karen Bonanno, ASLA Executive Officer
  6. 6. Advocacy defined
  7. 7. 7 strategies to develop your advocacy toolkit <ul><li>Identify a memorable message </li></ul><ul><li>Capture killer statistics </li></ul><ul><li>Gather startling facts </li></ul><ul><li>Source quotable quotes </li></ul><ul><li>Find remarkable stories </li></ul><ul><li>Massage the media </li></ul><ul><li>Leverage the network </li></ul>
  8. 8. Strategy 1: Identify a memorable message <ul><li>What is the perception you want to get across? </li></ul><ul><li>What is it that you want to keep in front of everyone’s mind? </li></ul><ul><li>What experience do you want teachers and students to have? </li></ul><ul><li>Get a message that will stick </li></ul><ul><ul><li>“ Our school library evolves to meet the students’ needs” </li></ul></ul>
  9. 9. Strategy 2: Capture killer statistics <ul><li>46% of Australians are illiterate </li></ul><ul><ul><li>[Adult literacy & life skills survey, Summary Results, 2006 ] </li></ul></ul><ul><li>40 to 45% of primary schools chose to have either a refurbished or new school library built under the BER </li></ul><ul><li>[Building the Education Revolution Implementation Taskforce Interim Report, 2010] </li></ul><ul><li>Pew Research Center – Numbers, facts and trends shaping our world </li></ul><ul><li>Australian school libraries research </li></ul>
  10. 10. Strategy 3: Gather startling facts <ul><li>“ In this survey 86 (12.518%) of the schools reported an annual library budget of less than $1000. A further 113 (16.448%) schools reported an annual budget of less than $5000. In all nearly a third of the survey participants (28.996%) received less than $5000 for their school libraries. Across the whole survey group 45.123% of schools received less than $10,000 as their annual budget. ” (2008, ) </li></ul><ul><li>The Horizon Reports </li></ul><ul><li>The Productivity Commission </li></ul>
  11. 11. Strategy 4: Source quotable quotes <ul><li>“ Cutting libraries during a recession is like cutting hospitals during a plague” – Eleanor Crumblehulme.  This one became the slogan on a T-shirt – </li></ul><ul><li>“ Digital literacy, in its broadest sense, is now as important as being able to read and write and to do your sums”. [Broadband business plan - ] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  12. 12. Strategy 5: Find remarkable stories <ul><li>Source a case study </li></ul><ul><ul><li>Equal Education campaign – “One school, one library, one librarian” - </li></ul></ul><ul><li>Capture the student voice </li></ul><ul><ul><li>Student learning through Ohio school libraries research project </li></ul></ul><ul><ul><li>Student learning through Australian school libraries project </li></ul></ul><ul><li>Once I was lost…now I am found </li></ul>
  13. 13. Strategy 6: Massage the media <ul><li>Author visits </li></ul><ul><li>Special events such as Book Week </li></ul><ul><li>Lunchtime activities </li></ul><ul><li>Displays of resources or student work </li></ul><ul><li>New library or different layout </li></ul><ul><li>EdNA school events calendar </li></ul>
  14. 14. Strategy 7: Leverage the network <ul><li>AASL Advocacy tip of the day </li></ul><ul><li>ASLA </li></ul><ul><li>ISLM </li></ul><ul><li>SLA UK </li></ul><ul><li>CSLA </li></ul>
  15. 15. Let’s recap <ul><li>Identify a memorable message </li></ul><ul><li>Capture killer statistics </li></ul><ul><li>Gather startling facts </li></ul><ul><li>Source quotable quotes </li></ul><ul><li>Find remarkable stories </li></ul><ul><li>Massage the media </li></ul><ul><li>Leverage the network </li></ul>
  16. 16. Become part of the tribe <ul><li>“ One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people.” Seth Godin, 2008 </li></ul><ul><li>Share collective wisdom </li></ul><ul><li>Develop critical mass </li></ul><ul><li>Promote a consistent message </li></ul>
  17. 17. Where can you do that? <ul><li>Go to </li></ul><ul><li> </li></ul><ul><li>tag/library-advocacy/ </li></ul><ul><li>Free access to valuable information </li></ul><ul><li>Valued at $ 2,000 </li></ul><ul><li>Collaboration, Community, Contribution </li></ul>
  18. 18. Bonus 2 – PowerPoint <ul><li>Provide access to this PowerPoint presentation </li></ul><ul><li>Go over points again </li></ul><ul><li>Capture content (and acknowledge) </li></ul><ul><li>Email the web link once it is uploaded </li></ul>
  19. 19. Bonus 3 – Webinar replay <ul><li>Provide access to this webinar as a replay movie </li></ul><ul><li>View and review </li></ul><ul><li>Hear the presentation </li></ul><ul><li>Share with others </li></ul><ul><li>Email the web link once it is uploaded </li></ul>
  20. 20. Call to action <ul><li>Go to </li></ul><ul><li> </li></ul><ul><li>tag/library-advocacy/ </li></ul><ul><li>Collaboration, Community, Contribution </li></ul><ul><li>Build the tribe </li></ul>