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Lesson 4 RESEARCH METHODS 1b
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],L e arning Out c om e s
The searching for and gathering of information and ideas in response to a specific question The set of methods used to address a particular research problem   research methodology
Involves collecting and measuring data Often requires large data sets. For example, large numbers of people. Uses mathematical methods to analyse data  Aims to achieve  objective/scientific  view  of the subject Quantitative Involves understanding human behaviour and the reasons behind it Focus is on individuals and small groups Objectivity is not the goal , the aim is to understand one point of view, not all points of view Qualitative Primary Approaches
[object Object],[object Object],Questionnaire Literature Review Interview Survey ,[object Object],(Visocky & Visocky,   2009) Triangulation
[object Object],Literature review
[object Object],[object Object],[object Object],[object Object],[object Object],(CRAP Test  2008) Evaluating Secondary Sources
    *  Currency -      How recent is the information?      Are there more recent updates available?      Is it current enough for your topic? (CRAP Test  2008) Evaluating Secondary Sources
*  Reliability - Is content of the resource primarily opinion? Is it balanced and evidenced? Does the creator provide references or sources for data or quotations? (CRAP Test  2008) Evaluating Secondary Sources
*Authority - Who is the creator or author? What are his/her credentials? Is he/she an expert? Who is the published or sponsor? Are they reputable? (CRAP Test  2008) Evaluating Secondary Sources
*  Purpose/Point of View - Is it promotional or educational material? Are there advertisements on the website? Is this fact or opinion? Who is the intended audience?  (CRAP Test  2008) Evaluating Secondary Sources
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet Sources
Internet Sources
[object Object],[object Object],[object Object],( Wikipedia ,   2011) Internet Sources
Internet Sources
Internet Sources
What have you l e arned? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
REFERENCES  Collins, H 2010,  Creative Research , AVA, London.  CRAP Test  2008. Retrieved 12 January 2011 from  http://loex2008collaborate.pbworks.com/w/page/18686701/The-CRAP-Test   Summers, J & Smith, B 2003,  Communication skills handbook: how to succeed in written and oral communication , 5th edn, John Wiley & Sons, Australia.  Visocky O’Grady, K & Visocky O’Grady, J 2009,  A Designer’s Research Manual , Rockport, USA.
Exercise –  Fashion Marketing / Fashion Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise –  Part 1 Prepare a Research Report  In groups: Part 1:  Lesson 3:  Create a preliminary mindmap – WH questions Divide the work – who will look at each type of source? Conduct preliminary research – each member of the group looking at different sources Lesson 4:  Conduct research – each member of the group looking at different sources Prepare the Literature Review (summary of secondary research)
Exercise –  VC, IMD, Game Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise –  Part 1 Prepare a Research Report  In groups: Part 1:  Lesson 3:  Create a preliminary mindmap – WH questions Divide the work – who will look at each type of source? Conduct preliminary research – each member of the group looking at different sources Lesson 4:  Conduct research – each member of the group looking at different sources Prepare the Literature Review (summary of secondary research)
Exercise –  Interior Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise –  Part 1 Prepare a Research Report  In groups: Part 1:  Lesson 3:  Create a preliminary mindmap – WH questions Divide the work – who will look at each type of source? Conduct preliminary research – each member of the group looking at different sources Lesson 4:  Conduct research – each member of the group looking at different sources Prepare the Literature Review (summary of secondary research)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Writing the Literature Review Introduction Body Conclusion
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Writing the Literature Review Introduction
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Writing the Literature Review Body
[object Object],[object Object],[object Object],[object Object],Writing the Literature Review How much to write in total?  400 – 600 words Conclusion
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],next steps

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Lesson 4 secondary research 2

  • 1. Lesson 4 RESEARCH METHODS 1b
  • 2.
  • 3. The searching for and gathering of information and ideas in response to a specific question The set of methods used to address a particular research problem research methodology
  • 4. Involves collecting and measuring data Often requires large data sets. For example, large numbers of people. Uses mathematical methods to analyse data Aims to achieve objective/scientific view of the subject Quantitative Involves understanding human behaviour and the reasons behind it Focus is on individuals and small groups Objectivity is not the goal , the aim is to understand one point of view, not all points of view Qualitative Primary Approaches
  • 5.
  • 6.
  • 7.
  • 8.    *  Currency -      How recent is the information?      Are there more recent updates available?      Is it current enough for your topic? (CRAP Test 2008) Evaluating Secondary Sources
  • 9. *  Reliability - Is content of the resource primarily opinion? Is it balanced and evidenced? Does the creator provide references or sources for data or quotations? (CRAP Test 2008) Evaluating Secondary Sources
  • 10. *Authority - Who is the creator or author? What are his/her credentials? Is he/she an expert? Who is the published or sponsor? Are they reputable? (CRAP Test 2008) Evaluating Secondary Sources
  • 11. *  Purpose/Point of View - Is it promotional or educational material? Are there advertisements on the website? Is this fact or opinion? Who is the intended audience? (CRAP Test 2008) Evaluating Secondary Sources
  • 12.
  • 14.
  • 17.
  • 18. REFERENCES Collins, H 2010, Creative Research , AVA, London. CRAP Test 2008. Retrieved 12 January 2011 from http://loex2008collaborate.pbworks.com/w/page/18686701/The-CRAP-Test Summers, J & Smith, B 2003, Communication skills handbook: how to succeed in written and oral communication , 5th edn, John Wiley & Sons, Australia. Visocky O’Grady, K & Visocky O’Grady, J 2009, A Designer’s Research Manual , Rockport, USA.
  • 19.
  • 20. Exercise – Part 1 Prepare a Research Report In groups: Part 1: Lesson 3: Create a preliminary mindmap – WH questions Divide the work – who will look at each type of source? Conduct preliminary research – each member of the group looking at different sources Lesson 4: Conduct research – each member of the group looking at different sources Prepare the Literature Review (summary of secondary research)
  • 21.
  • 22. Exercise – Part 1 Prepare a Research Report In groups: Part 1: Lesson 3: Create a preliminary mindmap – WH questions Divide the work – who will look at each type of source? Conduct preliminary research – each member of the group looking at different sources Lesson 4: Conduct research – each member of the group looking at different sources Prepare the Literature Review (summary of secondary research)
  • 23.
  • 24. Exercise – Part 1 Prepare a Research Report In groups: Part 1: Lesson 3: Create a preliminary mindmap – WH questions Divide the work – who will look at each type of source? Conduct preliminary research – each member of the group looking at different sources Lesson 4: Conduct research – each member of the group looking at different sources Prepare the Literature Review (summary of secondary research)
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.