2. SOCIAL MEDIA MARKETING
WHY CARS?
• High Involvement Category
• Fastest growing industry in India today
• Great market for international brands such as
Porsche, Audi, Volkswagen, Renault, Lamborghini, Aston Martin and many more
• Most impactive and impressive utility provider
• Essentially used for travelling, family, pickup and get together purposes
• Fosters, saves and harvests relations
• Time and energy saver
• Hybrid Cars The ‘In’ Thing
3. SOCIAL MEDIA MARKETING
WHY FACEBOOK®?
• Access to a worldwide online directory of drivers
• Better returns on advertising
• Greater, faster and instant reach
• High market potential
• Global footprint
• Boosts 15% average customer retention
• Reaches markets where they gather
• Developing lasting relationship beyond contact
• Establish social connections among car enthusiasts across the globe
4. SOCIAL MEDIA MARKETING
WHY JAGUAR REview?
• Crave for detailed news, reviews and forthcoming attractions
• Need for comprehensive information at time of purchase for youth
• Practical insights and honest feedback helps stay buyers connected
• Unveils pros and cons of cars along most significant criteria
Power v/s Mileage
Headroom v/s Legroom
Body Shape v/s Body Style
Engine Type v/s Fuel Type
Various Models / Variants
• Envisages author’s experience and knowledge about cars
• Access to hot scoops from the automobile industry
5. SOCIAL MEDIA MARKETING
OUR PLAN
• Developing lasting relationship beyond contact
• Interacting with prospects with engaging content
• Providing value to convert prospects into potential customers
• Reaching out to markets where potential is high
• Regular posts of offerings by Jaguar® with exciting pictures and videos
• Using Facebook® as a medium to generate leads and bookings
• Cross-posting car blogs a catalyst to promote Jaguar®
• Exclusive videos on new unveilings and concept cars
• Using tabs such as information, pictures, specifications, customisation, services and
warranty etc. to dig deeper into the brand and its products
• To provide a holistic view of the company as it is appears on the .com domain
8. SOCIAL MEDIA MARKETING
1ST CASE
• Posting videos from Youtube regarding car performance for review purpose
• Regular posts of new cars for the review
• Adding various images (Interior and Exterior) for new cars
10. SOCIAL MEDIA MARKETING
2ND CASE
• Various Prizes to increase the customer engagement.
• Regular updates , posts on walls regarding reviews of newly launched cars.
• Links to youtube to actually see the video showing the style, performance of the
car.
• Success story telling of a common man having uncommon experience regarding his
car .
• Straight comparison made between cars of same prize range , type ( sedan, SUV )
