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The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

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Enjoy my latest presentation about how GoPro built its brand to a multi billion dollar business with virtually no money spent on Big Idea advertising. The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
Download a sample of my latest book here
http://www.grahamdbrown.com/digital-ape-slideshare

Published in: Marketing, Social Media

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

  1. The 7 Awesome Ways GoPro WINS in the Sharing Economy
  2. http://catchourtravelbug. com/blog/where-weve-been- 2/cycle-tour-across-australia-sept- 2013-to-mar-2014/ By Graham D Brown
  3. First, a little background...
  4. This is a GoPro Camera flickr © thart2009
  5. Here’s why it’s interesting...
  6. Even in a “saturated” market
  7. Which is even more interesting because most analysts failed to call it
  8. Where is GoPro?
  9. http://catchourtravelbug. com/blog/where-weve-been- 2/cycle-tour-across-australia-sept- 2013-to-mar-2014/ Remember to CLICK the SHARE and LIKE buttons below if you like this presentation
  10. http://www.GrahamDBrown.com/digital-ape-slideshare If you can’t wait to the end, download now
  11. Youtube certainly knows
  12. So, how does GoPro do it? flickr © martinwcox
  13. Let’s look at the key mindset and tactics of GoPro
  14. ...and how it does things differently
  15. The 7 Awesome Ways GoPro WINS in the Sharing Economy flickr © rtadlock
  16. 1. Storytelling flickr © mcanevet
  17. It’s not about the GoPro Brand it’s about YOU
  18. No, not YOU
  19. How many agencies really get that?
  20. It’s about YOU the customer flickr © saechang
  21. and YOUR story
  22. The old model just doesn’t work anymore
  23. if GoPro did ad agency...
  24. We’d see lots of ad agency BIG IDEAS
  25. like this?
  26. or crazy social media campaigns
  27. tweet which paradise location you want to see Kim surf in! #goprokardashian
  28. So, getting this right starts with a mindset shift...
  29. Enter...
  30. 2. Brand Democracy flickr © davidht
  31. Give people a VOICE
  32. GoPro uses social media to give people new ways to tell their story...
  33. ...not new ways to tell the GoPro story
  34. Big difference
  35. Stop dreaming about that Cannes Lion guys
  36. and your Big Idea
  37. because this is about many small ideas...
  38. ...and how we embrace that unofficial brand narrative
  39. 3. Curation not control flickr © q80_outsider
  40. An ad agency can only produce 1 story
  41. but...
  42. Your customers can produce millions
  43. millions of small ideas
  44. every
  45. single
  46. day
  47. made with real love
  48. 4. Fans flickr © newshour
  49. Empower customers who produce content because they love it
  50. not because they want to win an industry award
  51. … empower people who stay up all night
  52. ...even when the marketing department goes to sleep
  53. because this isn’t marketing
  54. ...Fans do this day in day out
  55. 5. Authenticity flickr © gordontarpley
  56. Build on this beachhead of Fans through authentic ecosystems
  57. Like Surf, Skate Mountain Biking etc
  58. ...all with their own existing lines of influence
  59. Keeping it Real
  60. Earning trust and attention
  61. ...not paying for it
  62. 6. Joining the Dots flickr © ttsuruda
  63. Focus on connecting people within the ecosystem
  64. rather than selling to them
  65. tighten the tribe
  66. Always remember that one question you have to answer...
  67. How can you give them a better tool to connect ?
  68. 7. Shareability vs Quality flickr © leah fowler
  69. Keep innovation and marketing centered
  70. on the core proposition
  71. that your role is finding new ways to help customers share their stories
  72. ...not creating a better camera
  73. So... go do something amazing
  74. ...and make the customer the HERO of the brand story
  75. http://catchourtravelbug. com/blog/where-weve-been- 2/cycle-tour-across-australia-sept- 2013-to-mar-2014/ Remember to CLICK the SHARE and LIKE buttons below if you like this presentation
  76. http://catchourtravelbug. com/blog/where-weve-been- 2/cycle-tour-across-australia-sept- 2013-to-mar-2014/ Thank You! By Graham D Brown The Digital Ape
  77. CLICK to Continue reading... http://www.GrahamDBrown.com/digital-ape-slideshare

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