FORMAT DEFINITIONS

FULL-SCREEN TAKEOVERS cover either the entire webpage or a large portion of it. Represented by PageGra...
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High Impact Ads: Beyond the Click

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Based on key findings from Undertone's High Impact Study (http://www.undertone.com/highimpactstudy), this infographic explores what post-click consumer actions marketers can expect from high impact digital ads.

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High Impact Ads: Beyond the Click

  1. 1. FORMAT DEFINITIONS FULL-SCREEN TAKEOVERS cover either the entire webpage or a large portion of it. Represented by PageGrabber® and ScreenShift®. LARGE-CANVAS DISPLAY UNITS offer interactive functionality and large pixel size within standard ad slots. Represented by the six IAB Rising Stars. SKINS surround page content and remain on the page during scrolling. Represented by PageSkin™ . How do high impact formats affect retransmission, or social action? RETRANSMISSION 100 STANDARD DISPLAY 131 LARGE-CANVAS DISPLAY 171 FULL-SCREEN INTERACTIVE 207 PAGEGRABBER® 100 SKINS/WRAPS SOCIAL NETWORK SHARING 158 155 SKINS 149 FULL-SCREEN INTERACTIVE 158 STANDARD DISPLAY FULL-SCREEN INTERACTIVE LARGE-CANVAS DISPLAY STANDARD DISPLAY 161 LARGE-CANVAS DISPLAY What type of social actions are affected? SKINS How do high impact formats affect brand choice? is a composite score of 4 key ad attributes: “is an ad people will talk about,” “is for people like me,” “is unique,” “is emotive.” PERSONAL RECOMMENDATIONS SOCIAL NETWORK SHARING includes, but is not limited to: “Share on Facebook,” “Become a fan,” “Share on Twitter,” “Write a note about this ad on a blog.” PERSONAL RECOMMENDATIONS include: “Send an email to family or friends about SCREENSHIFT ® PAGEGRABBER ® PORTRAIT info@undertone.com Source: Panel survey, Total N=3,000 PUSHDOWN 212.685.8000 some aspect of this ad,” “talk about some aspect of this ad with family or friends.” @AccessUndertone Download the full whitepaper at undertone.com/research

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