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What problems are Ford facing
currently?
•Rapidly growing market
•Excess capacity
•Increased competition from rivals
•Lack of product differentiation
Recommendations for Ford
•Develop vehicles that meet the latest trends and
requirements.
•Develop smaller and less expensive vehicles for rural areas.
•Cut losses by temporary downsizing.
•Leasing facilities
Ford case

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Ford case

  • 1.
  • 2. What problems are Ford facing currently? •Rapidly growing market •Excess capacity •Increased competition from rivals •Lack of product differentiation
  • 3. Recommendations for Ford •Develop vehicles that meet the latest trends and requirements. •Develop smaller and less expensive vehicles for rural areas. •Cut losses by temporary downsizing. •Leasing facilities