Brand Activation Campaign

2. 4/25/2016
Weekly one family gets an all
expenses paid picnic
In KUV100
Daily shopping vouchers /
movie tickets to be won
Register
Test Drive
WIN

3. 4/25/2016
Summer Thrill
Product : Mahindra KUV 100 ( Kool Utility Vehicle)
Pricing : RS 4.53 TO 6.08 LAKHS
Target Customer : youth
Summer Thrills is planned in accordance to the recent trends in social media marketing,
we will be utilising the Facebook platform to create the brand awareness to the youth
and to generate sales from enquiries.
Selfie contest to give hike to the campaign and to register maximum customers for demo
and test drive. Winners will be selected on the basis of no. of likes on their selfie’s
uploaded in contest Facebook page.

4. 4/25/2016
1. Customer has to register themself for the test drive to take part in contest
2. Sales executive will visit the clients place and give the vehicle DEMO & TD.
3. A welcome kit will be handed over and a family selfie with the vehicle would be taken
during the DEMO.
4. The selfie will be uploaded on the FB page and the url will be shared with the customer for
promotion.
5. Each week , selfie with maximum likes will be awarded with full expense paid one day
family picnic in KUV100.
6. Winners testimonial video would be shot on their experience with the vehicle and same
thing would be uploaded in the FB page.
7. One lucky customer would get daily gift vouchers

5. 4/25/2016
Campaign _ Gifts
• Weekly Prize _One family (4 persons) will be awarded an all expenses
paid one day roadtrip to a tourist/pilgrimage
destination nearby pune
• Daily Prize_ Couple Movie tickets, Winners to be selected from daily
test drive registrations
or
Online shopping vouchers
• Assured Gift_ branded keychain/photo frame for KUV selfie (printed)

6. 4/25/2016
Pre Campaign _ Hike creation activities
• O.O.H Hoardings at 10 hot locations
• Pamphlet distribution and spot registration for test drives with promoters
• Ad Support in Pudari / Lokmath (Marathi) and TOI (English)
• TTL promotions ( Facebook, Whatsapp creative and e mailers)
• Facebook Page creation for selfie contest ( Mahindra KUV Summer Thrills )
• Outdoor cloth banner in residential areas.

7. 4/25/2016
Post Campaign _ Testimonial
• Photography of Happy commuters in KUV100.
Creative for online promotion
• Testimonial video clips on customer experience with KUV100