A quick showdown of all the projects I've worked on.

2. –
• This mobile game recreated a marathon experience on a
user’s phone.
• Users had to tap on their phone screens repeatedly to
make a character run.
• The race had to be completed within the stipulated
game time.
• We revealed users’ scores in the end which could further
be shared on Facebook.
• Users were also encouraged to sign up for the actual SC
Marathon.
http://goo.gl/QZ7pjp

3. –
http://goo.gl/T8zyin
• This game proved that Marigold Milk is 100% Australian
as the tagline suggests.
• Users had to spot popular Australian symbols in a glass
of Marigold Milk.
• The activity was timed to create excitement and induce
urgency.
• Users were given a score based on the number of
symbols spotted.

4. –
• The ad creates a simulation that a user is receiving a
call.
• Users are invited to take the call by tapping Accept.
• They even have the option of rejecting the call similar
to a real call screen.
• On accepting the call, a voice clip plays as if there was
an actual voice on the other line.
• In the end, call to action buttons appear that give
more info to users.
http://goo.gl/IfbSS8
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5. –
http://goo.gl/rKkfVG
• Users had to unscramble a jigsaw so Happy could collect
an apple.
• The jigsaw was solved by tapping and switching tiles till
the image was complete.
• Users were challenged to complete the activity within a
stipulated time.

6. –
http://goo.gl/P81564
• This rich media ad unit showcased the McDonald’s
breakfast menu.
• It also displayed the actual distance between a user’s
location and the closest store.
• Users could also check out Google Map locations of all
McDonald’s stores.

7. –
http://goo.gl/04xVWP
• To promote the Estée Lauder event, we created a
dynamic, location-based ad.
• It showcased the ETA if the user were to walk from her
location to the event venue.
• More info about the event was given via text and
imagery.
• The event venue was also displayed on Google Maps.

8. –
http://goo.gl/AcwVqW
• This ad gave users the chance to try on Acuvue lenses on
a selfie.
• Users could click a selfie or upload one using the ad unit.
• They dragged and dropped various lenses on their
images.
• Once the customization was complete, users could share
the selfie on Facebook.

9. –
http://goo.gl/5PtBij
• This ad promoted the Clinique Sonic Facial Cleansing
Brush.
• The product uses sonic waves to effectively clean a face.
• Our ad made a user’s phone vibrate to appropriate the
feel of using the brush.

10. –
http://goo.gl/sISU2a
• This ad incorporated scrolling effects seen on popular
HTML5 parallax websites.
• Animation effects were triggered by a user’s interaction.
• The ad unit gave helpful product info in a visual,
interactive manner.

11. –
http://goo.gl/zdDTX7
• McDonald’s HK launched a DIY burger option with the
Create Your Taste Menu.
• Users could customize their own burger using actual
menu ingredients.
• Google Map locations of McDonald’s outlets were also
revealed to users.

12. –
http://goo.gl/VqxHF5
• This ad showcased multiple videos to mobile users.
• Users could hence be exposed to a series of videos
rather than a single one.
• They could share the videos on Facebook or subscribe to
the brand’s YouTube channel using call to action buttons.

13. –
http://goo.gl/5g595e
• Users had to tilt their screens to avoid obstacles in their
path.
• The objective was to reach a McDonald’s store within
game time.
• Users could find store locations using interactive map
function.

14. http://goo.gl/f7vyA8
–
• To promote Laneige’s two tone lipstick, we created an
interactive colour wheel with lipstick shades.
• Users had to swipe on the colour wheel to view a
lipstick shade on a model.
• Hence users got a first-hand view of Laneige’s lipstick
collection.
• A call to action button gave users live store locations on
Google Maps.