1. By Darcy Warwick Avatar Target audience
Male
18+
Has a creative outlookintowhattheyenjoyto
watch or listento.Theirgeneral fashionisout
going& imaginative,thisisgenerallyreflected
by the unusual & unique style of clothing
whichtheychose to wearinorder to display
theirtalentsandpersonalities.Thistype of
target audience wouldbe the mainlisteners
to my bandsmusicas theyenjoythe in-depth
lyricsof the songsandthe new,creative
approach to R&B music;whichourband
members(musicians) bringtotheiralbum.As
our bandmembersappearancesismore
associate tothat of the art & fashion
community they alsoact as a component
whichbringsthe creative elementsof society
together(suchasart, fashionandmusic)
whichcreatesan overall community.This
leadsourband to have sucha wide varietyof demographicinone community(target audience).
However,totargetthe average listener(ortargetaudience)the majoritywhichwe wouldbe looking
at is that of universitystudentswithcreative abilities/personalities,if lookingata demographical
level/scale theywouldbe easilyplacedasthe social grade of C2 (withthe occupationasskilled
manual workers).However,withthe demographicscale overlapping(concerningyoung
students/education) thisishardertopinpoint.Inpreviousstatementourtargetaudience (whichwe
wouldbe lookingat) isthatof the younguniversitystudentswithcreativeabilities/personalities
whichreflectsintheirtastesandchoices.
Female
18+
As the same withthe male avatar’s/target
audience,the female avatarsfall underthe
same traits of profession,howeverwith
differentpersonalitytraits.Withtwoof our
bandmembersbeingof the female sex,many
youngwomen& girlslookupto themas a
role model inanaccepting,understanding
and creative community.Theynotonly
representthe forwardthinkingintoequality
for all butalso representagoodclearwork
ethicinthe creative arts community.Many
people from differentgeographical locations
& ethicslookupto the bandand the
musiciansasthe new forwardthink,
acceptingandlovingcommunitywhichthey
bring.