Marketing plans are an integral part of any business plan. It usually includes a description of the industry, competition, target audience analysis, and analysis of strengths and weaknesses. Moreover, it includes a review of the pricing strategy for products or services which is designed to achieve the best possible market share. It can be broken down into several elements, such as: Branding -Segmentation and positioning Promotion -Communications tools and channels -Customer relationship -management (CRM) systems.

1. SOCIAL MEDIA MANAGEMENT AND
MARKETING PLAN
TYPE OF BUSINESS: VIRTUAL ASSISTANT
PREPARED BY : KATHERINE B. RESMA
General Virtual Assistant | Freelancer
MANAGEMENT PLAN
1. Business Branding – Completed
2. Social Media Assessment and Planning
a. Facebook Page - Completed
b. Instagram - Completed
c. Pinterest - To be Created
d. Twitter – Completed
e. Youtube – Optional
f. LinkedIn – To be Created
g. Reddit – Optional
3. Keyword Research – Done
4. Social Media Creation and Optimization
a. Account Creation – For Completion
b. Important Details / General Information
c. Profile Picture – For Completion
d. Cover Photo – To Be Optimized
e. Bio Information – To Be Optimized
f. Website – To Be Created
g. Headers and Taglines
h. Hashtags
5. Social Media Content Creation
a. Shortlist of Type of Contents To Be Posted
1. Short Intro Video Presentaion
2. Live Videos / Reel Videos
3. GIFS
4. Photos – Before and After

2. 6. Social Media Content Management
a. Schedule of Posting – Everyday
b. Target of Number of Post Per Day – 2x – 3x
c. Watermarks / Logo / Links / QR Codes
7. Social Media Interaction and Community Growth & Management
a. Follow Communities, Pages, Sites to have a type of related interaction
b. Have a central place to monitor and respond to your followers
c. Join the latest trends related to current events
8. Interactions / Engagements
a. Public / Shareable / Printable
b. Measure the impact of your social media accounts / Brand Impact
b. Request for Feedback after purchased
c. Have a consistent, Authentic voice / Social Media Brand Voice
d. Automated Default Generated Initial Greeting Messages and Reponses
9. Insights
a. Create Accounts in Social Media Monitoring Tool
1. Hootsuite
2. Reputology
3. Tweepsmap
4. Reddit Keyword Monitor Pro
SOCIAL MEDIA MARKETING PLAN
1. Identifying Target Market
a. Gender
b. Age
c. Lifestyle
d. Demographic status
e. Geographical Locations
2. Creating Marketing Plan
a. Executive Summary
b. Setting of Metric Driven Goals
c. Outline of Ideal Customers / User Personas
i. Gender
ii. Age

3. iii. Active
iv. Income
v. Main Activities
d. Content Calendar
1. Weekly Content
2. Best time to post – 3PM to 6PM / 6PM to 9AM
(based on survey and will be observed for the first week)
e. Research of Competitors
1. Marketing Tactics
2. Division of Competitors
3. Review your Competitors Marketing Efforts
4. Competitive Analysis of Product Services
5. Pricing Research
- Social Media Marketing
- Content Marketing
- SEO Marketing
vi. SWOT Analysis
vii. Marketing Audit
viii. Gathering Information & Tracking your Findings
ix. Improvements & Conclusions
3. Brand Awareness
a. Tell Compelling Stories and be Consistent
b. Create On-going Campaigns / Display Ads
c. Regular Posting in All Acoounts
d. Focus on Building Social Proof by Providing Value
e. Incentivize Referrals
f. Create Collaborative Alliances
4. Promoting Products and Service
a. Email Marketing / EmailCampaign
b. Advertise with affiliate marketing
c. Advertise on Google My Business
d. Sponsor Ads on Social Media
e. Talk to customers on Social Media
f. Blog Posts
5. Marketing and Advertising
a. Organic
b. Paid
6. Networking
a. Sites, Communities and Pages with similar business, related services

4. 7. Monitoring and Evaluating Campaigns
a. Engagement on Social Media
b. Website traffic
c. Lead Generation
8. Interactions / Engagements
a. Video and Email
b. Messanger Bots
c. Incentivize Referrals
d. Create Collaborative Alliances
9. Insights
a. Social Media Marketing Tools
i. Buffer
ii. BrandMentions
iii. Hootsuite