1. Social Media Management and Marketing Plan
I. Management
A. Business Branding – completed and can be reviewed at
https://docs.google.com/document/d/1MQFp-2ZfWQG5PGfxeuFGkzl_F4iqzGB_a5IFk70
-KbE/edit?usp=sharing
B. Social Media Assessment and Planning
No online presence yet, hence, there is a need to create, set up and optimize the
following social media account:
● LinkedIn
● Facebook
● Instagram
● Twitter
Names or Usernames for all of the social media accounts should reflect the
brand name itself, Integral White Knight.
Official logo will serve as the profile picture across all social media accounts
while the cover photo (LinkedIn and Facebook) and banner (Twitter) should showcase
the services offered by the brand, the contact information and the official logo.
The brand’s tagline should also be posted in the description / about me / bio
section of the social media accounts alongside with the brief summary of how the brand
can be of service to business owners.
C. Keyword Research
Conducted through Google Adwords Keyword Planner. Results show that focus
keywords can be Digital Marketing Assistant and or Marketing Administrative Assistant
with average monthly search of 100,000 to 1,000 and has a low competition in countries,
USA and Australia.

2. While supporting keywords with low competition can be: Executive Assistant, with
average monthly search of 10,000 to 100,000 and Executive Secretary, Executive
Administrative Assistant, Administrative Assistant, Marketing Assistant, Marketing
Assistant jobs, Social Media Content, Social Media Posting, Social Media handling with
average monthly search of 1,000 to 10,000.
All keywords are based on the frequent researched words within the timeframe of
twelve (12) months.
D. Social Media Creation and Optimization
The following URLs are created and designed for the purpose of the brand's
online presence.
● LinkedIn -​ www.linkedin.com/in/integralwhiteknight
● Facebook -​ https://web.facebook.com/integralwhiteknight
● Instagram -​ https://www.instagram.com/integralwhiteknight/
● Twitter -​ https://twitter.com/integralwhitek
E. Social Media Content Creation
The content across social media accounts will vary every day for the next three
(3) months to create brand awareness.
Day Content
Monday #MotivationMonday
- Reminder of goals (of the WHYs)
Tuesday #UpdatesTuesday
- Current updates or related news
about working from, delegation
and outsourcing
Wednesday #InspiringWednesday
- Inspiration quotes such as “keep
grinding”
Thursday #ThursdayTips
Example:
- Guidelines on how to become a
more efficient freelancer
- DO’s and DON’Ts that clients
don’t tell you
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3. Friday #TGIF
- Reminder of work life balance
Saturday #SaturdayFunDay
- Tips on how to spend quality time
with yourself and family
Sunday #DevotionSunday
- Spiritual messages
F. Social Media Content Management
Below are the number of posts and the posting schedule for the different social
media platforms.
Social Media Posting Schedule No. of Posts
LinkedIn Monday to Sunday
Anytime of the day
Max of 2x a day
Facebook Monday to Sunday
1:00 PM - 3:00 PM
Max of 2x a day
Instagram Monday to Sunday
2:00PM t0 5:00PM, 2:00AM
Max of 2x a day
Twitter Monday to Sunday
10:00 AM to 6:00 PM
Max of 2x a day
G. Social Media Interaction and Community Growth & Management
To gain more social media engagements (likes, follows, share, comments), the
brand will join different Facebook Groups where the target market and the competition
are located.
To create interaction, the brand aims to post social media campaigns for like,
share, tag and win quarterly.
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4. H. Interaction / Engagements
I. Insights
Social Media accounts will be monitored through:
a. Posts
- Reach
- Engagements (Reactions, Comments, Shares)
b. Page Activity
- Followers / Connects
- Messages / Inquiries
II. Marketing
A. Identifying the target Market
Business owners aged 25 – 50 with either startup or established fast moving
consumer goods or service provider companies located locally or internationally (USA
and Australia).
B. Creating a Marketing Plan
Marketing Mix Plan
Service Main: Social Media Management and
Marketing
Others:
● Executive Assistance
● Research
● Data Entry
● Audio/Video Transcription
Place / Channel Online Platform
● Social Media (LinkedIn, Facebook,
Instagram, Twitter)
Business Platform
● UpWork
● Onlinejobsph
Price Main: Social Media Management and
Marketing ($3.5 - $4 per hour)
Others:
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5. ● Executive Assistance($3.5 - $4
per hour)
● Research ($10 per subject)
● Data Entry ($3.5 - $4 per hour)
● Audio/Video Transcription ($1 per
minute)
C. Brand awareness
To create brand awareness, the brand will continue to differentiate its services
from the competitors by identifying and giving emphasis to its unique selling point
through points of parity and difference.
The brand also aims to build brand associations by highlighting the country of
origin – Philippines, where people are known for being professional and hospitable
service providers all around the globe. The brand also will ask for feedback from its
clients that will be shared to the different social media platforms.
The use of hashtags will also help the brand gain its online presence.
D. Promoting products / services
E. Marketing and Advertising.
The brand will do both Organic and Paid Advertisements since it is a new brand
in a very competitive space.
F. Networking
Through social media, the brand will join different groups / pages where potential
clients are hanging out as well as those who are in the competition and have the same
vision and passion of helping business owners. This way, the brand will not only be
building a network that might bring a potential collaboration with different freelancing
services providers.
G. Monitoring and Evaluating Campaigns
H. Interactions/ Engagements
I. Insights
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