This document outlines a social media management and marketing plan. The management plan details the completion of business branding and assessments of Facebook, Instagram, and Twitter pages, as well as ongoing work to optimize content, community growth, and social media interactions. The marketing plan identifies the target market of Filipino diaspora in Hong Kong and creates a marketing strategy focused on brand awareness, promoting products/services, both organic and paid marketing/advertising approaches, alliances with other brands, and evaluating campaign performance over time.