This document outlines a social media management and marketing plan with two main sections - management and marketing. The management section covers setting up and optimizing social media accounts, creating and sharing content, and engaging with communities. The marketing section discusses identifying target clients, creating a marketing plan through social media advertising and awareness, promoting services and products, and monitoring campaign engagement and insights.

1. SOCIAL MEDIA MANAGEMENT AND MARKETING PLAN
By: Ma. Cristina G. Perez
I- Management:
1. Business Branding ​- Completed
2. Social Media Assessment and Planning
a. Facebook Page needs to be created.
b. Instagram Account or Page needs to be created.
c. LinkedIn Account needs to be created.
3. Keyword Research ​- Completed
4. Social Media Creation and Optimization
5. Social Media Content Creation
6. Social Media Content Management
7. Social Media Interaction and Community Growth and Management
8. Interactions
9. Insights
II- Marketing:
1. Identifying the Target Market
a. Clients need Virtual assistance with their businesses.
b. Businesses which need assistance with the process improvements and development.
2. Creating a Marketing Plan
- Brand Awareness through Advertisement in Social Media Platform and Freelancing sites.
3. Brand awareness
- Creation of portfolios to present to the target clients and businesses.
4. Promoting products and services
a. Promoting services through presentation of portfolios.
b. Inclusion of satisfaction ratings and feedback from the past clients to attract future prospective clients or
businesses.
5. Marketing and advertising
● Organic
● Paid
6. Networking
7. Monitoring and Evaluating Campaigns
8. Engagements
9. Insights